Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingDigital Marketing
February 5, 2015

10 Tips for Optimizing Your Online Conversions

Sometimes you are so close to your own marketing that you can’t see the forest from the trees (that may be the first time I’ve used that phrase and it actually makes sense). Here are some 10 tips to help aid your online and digital conversions. Remember, the key is optimization – aim to continuously optimize all aspects of your digital marketing. Build a framework for your testing methodology to ensure a consistent process, then find what’s working and shift things around. Ready for 10 tangible tips? Scroll down…

  1. Focus on the benefit – emotion makes people pull the trigger. How can you humanize your message and tell a story?
  2. Clarity – First impressions need to be clear. Make sure your headlines are defined and speaking clearly.
  3. Clear call-to-action – This needs to be easy and appealing, don’t have too many choices. Keep things simple man!
  4. Avoid conversion killers – Topics like anxiety, distractions, movement, clutter are more harmful than good.
  5. Perceived relevance – Remember perception is reality! Stay relevant, stay classy.
  6. Sense of urgency – Be sure to provide a sense of urgency to whatever you are communicating. Think “why would someone act or click?”
  7. Credibility – Display your awards, testimonials, facts and figures to build legitimacy and strength for your brand.
  8. Content is KING – Make your page as long as necessary. Keep everything on your landing page that needs to be (don’t kill the good stuff). And yes, remind people of your benefit.
  9. Be concise – Display everything they need, but nothing more. AKA don’t be super salesy.
  10. Conversion triggers – Use these strong call-to-actions; free, new, buy now, click here, limited offer, read more!

Optimize. Rinse. Repeat.

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The  Avocet  team had the opportunity to participate in  Arc Thrift Stores  charity golf outing...
 
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Here is a great article from  Search Engine Land  that gives some great advice...
 
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July 2010 – Special Summer Issue: Cracking The Marketing Code Estimated...
 
June 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
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You have undoubtedly heard about Conversational Artificial Intelligence. You have even...