Using the Rule of Twenty for Branding Purposes 207

The Rule of Twenty may be one of the simplest –...

How Public Relations Helps Your Company’s Image 1

Public relations is an important part of any company’s integrated marketing plan. A...

BRANDING: The key element to marketing your business 209

When it comes to marketing your business, one of the most...

Keeping Your Brand Strong With Integrated Marketing 226

The marketing world of today is much more complicated than the...

Email Marketing: Taking an Integrated Approach 247

Successful digital marketing requires an integrated approach in order to be...