Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
content marketingsocial media
June 13, 2014

3 Do’s and 2 Don’ts for Your Social Media Campaigns

We thought it’d be helpful to pass along just a few insights for running your social campaigns. Something’s work really well and something’s just don’t. Let’s start with the “bad stuff”. Here are the two DON’TS…

smm6-13blog

#1. Do NOT Use The Same Content Across Multiple Social Channels

Make sure you are created unique content for all your platforms. You have to give your audience a reason to interact with you on each outlet. Using the exact same post for Facebook and Twitter is simply unacceptable. However, that doesn’t mean you cannot promote the same events and promotions on all your social platforms, you just need to find a unique way to talk about it.

#2. Do NOT Have Multiple Pages for The Same Company

What I mean by this is don’t have multiple pages per store or location. You don’t want to make it confusing for your audience by listing multiple options for your company. It should be quick and easy to find you! Of course there are some expect ions, but as a standard have ONE page for your business. This will help unify your brand and be easier to manage its integrity.

On to the fun stuff…the Do’s worth Doing.

#1. Leverage Visual Assets

Makes sure you are using good clean visuals to help leverage your content. It is amazing how much more exposure you will receive when using visual assets. This works great too for adding some humor and taking your posts above the fold. Your engagement levels will soar when paired with a good photo! Utilize your graphics department to develop some for your that ties in with your brand and what message you are wanting to get across.

#2. Plan When You Post

Make sure you are riding the wave by posting when your audience is online. This will help you reach as many people as possible. Log in to your account analytics and see when your audience is on social media, then schedule your post for those peak times. There are many great scheduling tools (HootSuite) that can allow you to schedule for 9pm without having to stay up past your bed time.

#3. Show Your Personality

Social is a great way to set yourself a part. Show your company’s culture, community and personality! A great simple way is to show some behind the scenes moments. Whether you showcase a seminar you are hosting, or your latest team field trip, show your audience how human you are. Mixing these moments in with the informative stuff will go along way.

Hope you enjoyed today’s #AvoSense!

About this author

A content marketing
 
  Do you blog? It’s a great tool to connect with...
 
Content: it’s a living thing. It starts as a concept, becomes...
 
Yes, content is still king, but there are so many kingdoms...
 
Retargeting; I’m sure you have heard the term by now.  But...
 
We all know that getting your business to invest in social...
 
We field many questions regarding the differences between customer segmentation and...
 
We thought it’d be helpful to pass along just a few...
 
Ironically, this blog is about blogging. Many of you may be...
 
Most of us have heard the phrase “content is king”, but...
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
  Do you blog? It’s a great tool to connect with...