Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
October 6, 2015

6 Reasons Social Media Is Not Working For You

It’s no secret that social media is the one of the most effective tools for growing your business’s following, but that doesn’t mean it’s easily done. Knowing what you’re doing wrong is usually even more valuable than knowing what you’re doing right, so here are 5 reasons social media is not working for you. REWORK

1. You’re not using it consistently.

Regardless of how often you choose to use social media, consistency is key. Whether you decide to post twice a week or five times a week, establish a schedule, and stick to it. Going a week without posting and then posting 5 times in one day diminishes the effectiveness of your posts and ultimately, can irritate your audience. Consider using tools like Hootsuite or Latergramme to schedule and manage social media posts and avoid inconsistency.

2. You’re spreading yourself too thin.

It’s important to be present on a variety of social media platforms, but trying to tackle too many at once can render them all ineffective. It’s better to have a couple well-run, engaging social media channels than several poorly-run ones. Determine where you target audience is most active, and work on a building a following there first. You can ramp up your following on other platforms later.

3. You haven’t identified your audience.

If you haven’t identified your target audience, you can’t direct your social media content toward the people who matter most — your potential customers. Knowing your target audience is the only the way to create truly effective and engaging content, and social media is no different. Start by considering who it is you are marketing your product or service to, and create social media messages that resonate with that person.

4. You’re not adding value.

Once you’ve found your audience, you need to give them a reason to follow you. Only plugging your products and services comes off as spammy and will likely result in lost or disengaged followers. When it comes to social media, it’s important to present information that has value to your customers. Get them listening by linking to helpful articles you’ve published on your blog or offering tips for how to use your product or service. When you create content that appeals to your following, you are inadvertently promoting your business at the same time.

5. You don’t have a strategy.

Even once you’ve established a schedule and targeted your audience, posting without a strategy to engage and convert them will only get you so far. Use marketing analytics to see which approaches to social media work and which don’t. Take the time to research the most effective keywords for your posts. Developing a measurable goal and a strategy to get there is the only way to keep your business growing.

6. You’re not integrating social media with your other marketing strategies.

In order for any any social media campaign to be effective, you need to take an integrative approach to your marketing strategy. Social media is an incredibly powerful tool, but it should be one of many in your arsenal. Be sure to create a clear and consistent message across all of your marketing channels. Whether you’re running an ad on television, publishing a blog post, or sending out direct mail, integrated marketing communications build a stronger brand than any one of those mediums alone.

Social media is one of the best ways to connect with your audience and grow your business, but it’s easy to do it wrong. Keep these five things in mind in order to keep growing your social media following!

Need more help optimizing social media to grow your business? Contact Lori Jones today!

About this author

Lori Jones

President & CEO - Avocet Communications. Increasing Customer Acquisition Through Integrated Marketing Communications

78 Comments - View all

click here to investigate 11:27am on January 18, 2019

I just couldn't depart your website before suggesting that I extremely enjoyed the standard information a person provide for your visitors? Is going to be back often in order to check up on new posts

78 CommentsX
furtdso linopv 4:10pm on December 13, 2018

Enjoyed reading this, very good stuff, appreciate it.

casa para alugar em rio das ostras 12:57pm on December 14, 2018

It is truly a great and useful piece of info. I am satisfied that you shared this helpful info with us. Please keep us informed like this. Thank you for sharing.

industrial solutions 8:58am on December 15, 2018

Thanks for every other magnificent article. Where else could anybody get that kind of information in such an ideal method of writing? I have a presentation next week, and I am at the search for such info.

DC Escorts 6:03pm on December 15, 2018

Hi there, You’ve done an excellent job. I’ll certainly digg it and personally suggest to my friends. I’m confident they will be benefited from this website.

Instagram Comments 8:36pm on December 16, 2018

I am impressed with this site, very I am a fan.

Instagram Views 11:40pm on December 16, 2018

It’s actually a great and helpful piece of information. I am glad that you shared this useful info with us. Please keep us up to date like this. Thanks for sharing.

hublaa liker 5:41am on December 17, 2018

Thanks for sharing excellent informations. Your website is so cool. I’m impressed by the details that you have on this website. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for more articles. You, my pal, ROCK! I found simply the info I already searched all over the place and just couldn’t come across. What a great website.

How To Create Unlimited Fake Facebook Accounts By Temporary Email? 5:30pm on December 17, 2018

Thanks for sharing excellent informations. Your website is very cool. I’m impressed by the details that you have on this site. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for extra articles. You, my pal, ROCK! I found just the info I already searched everywhere and just couldn’t come across. What an ideal website.

InventHelp Success 2:24am on December 18, 2018

I?¦ll immediately clutch your rss feed as I can not to find your e-mail subscription hyperlink or e-newsletter service. Do you have any? Please allow me recognise so that I could subscribe. Thanks. 10:15am on December 18, 2018

Hi there! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!

how to get a patent 9:09pm on December 18, 2018

I together with my pals came looking at the great pointers located on the website then the sudden developed a terrible feeling I had not expressed respect to the web site owner for those strategies. Those boys became as a result thrilled to read all of them and have in effect actually been using those things. Appreciation for being simply kind and also for figuring out some perfect issues most people are really eager to be informed on. My very own sincere regret for not expressing appreciation to you sooner.

buy hydrocodone 10/500 mg online 3:31pm on December 20, 2018

I’ve read some excellent stuff here. Definitely price bookmarking for revisiting. I wonder how a lot effort you set to make this type of great informative site.

progressive quote 12:40am on December 21, 2018

There is noticeably a bundle to know about this. I assume you made certain nice points in features also.

weitere Infos 9:41am on December 21, 2018

I truly appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thx again

the general insurance login 7:20am on December 23, 2018

Thanks for all your efforts that you have put in this. very interesting information.

Geico 1:26pm on December 23, 2018

I conceive you have remarked some very interesting points, thankyou for the post.

sản xuất ghế lười 7:23pm on December 23, 2018

Thanks so much for providing individuals with an extraordinarily spectacular chance to read from this site. It is always very good and as well , jam-packed with a lot of fun for me and my office colleagues to visit your blog at minimum thrice per week to study the fresh issues you will have. And definitely, I am always happy with the stunning points served by you. Selected 2 areas on this page are clearly the most beneficial we have all had.

hartford autoinsurance 1:33am on December 24, 2018

Greetings from California! I’m bored to death at work so I decided to check out your blog on my iphone during lunch break. I really like the information you present here and can’t wait to take a look when I get home. I’m shocked at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyways, great blog!

roupas para loja de dez 7:40am on December 24, 2018

Pretty! This was a really wonderful post. Thank you for your provided information.

car insurance bc calculator 8:00am on December 26, 2018

Undeniably believe that which you said. Your favorite justification seemed to be on the net the easiest thing to be aware of. I say to you, I certainly get annoyed while people think about worries that they plainly do not know about. You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people could take a signal. Will likely be back to get more. Thanks

ra roupas para atacado 2:03pm on December 26, 2018

Very interesting info !Perfect just what I was looking for!

atacado moda praia 8:00pm on December 26, 2018

I like the valuable info you supply on your articles. I’ll bookmark your weblog and take a look at again right here regularly. I’m relatively sure I will be informed many new stuff right right here! Best of luck for the following!

The Dow Theory 1:52am on December 27, 2018

I am really impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a great blog like this one these days..

Stock market ready to crash in 2018 7:26am on December 27, 2018

Great write-up, I am normal visitor of one’s web site, maintain up the excellent operate, and It is going to be a regular visitor for a long time.

Mass Psychology 6:57pm on December 27, 2018

I do not even know the way I finished up here, however I assumed this post was once good. I do not realize who you might be however definitely you are going to a famous blogger should you aren’t already 😉 Cheers!

Stock market trends 12:39am on December 28, 2018

You actually make it seem so easy along with your presentation however I to find this matter to be actually something which I feel I would by no means understand. It kind of feels too complicated and extremely huge for me. I am having a look ahead to your next post, I?¦ll attempt to get the dangle of it!

Basics of stock market 6:16am on December 28, 2018

You have observed very interesting details! ps decent site. “We make ourselves a ladder out of our vices if we trample the vices themselves underfoot.” by Saint Augustine.

wow 51900319 2:37pm on December 29, 2018

What i do not understood is if truth be told how you are no longer really a lot more smartly-favored than you might be right now. You’re so intelligent. You already know thus significantly in relation to this matter, made me personally imagine it from a lot of varied angles. Its like women and men are not fascinated unless it is something to accomplish with Woman gaga! Your personal stuffs excellent. Always deal with it up!

moda center santa cruz 8:42pm on December 29, 2018

You can definitely see your skills within the paintings you write. The world hopes for more passionate writers such as you who aren’t afraid to say how they believe. At all times go after your heart. 12:55am on December 31, 2018

I was wondering if you ever considered changing the page layout of your site? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or two images. Maybe you could space it out better? 12:18pm on December 31, 2018

I am continually searching online for posts that can benefit me. Thx! 9:50pm on December 31, 2018

I’m not that much of a internet reader to be honest but your sites really nice, keep it up! I’ll go ahead and bookmark your website to come back later on. Many thanks 7:54am on January 1, 2019

I’m still learning from you, while I’m trying to reach my goals. I certainly enjoy reading all that is posted on your site.Keep the tips coming. I loved it!

condominio alphaville brasilia 11:03am on January 2, 2019

Hi, i think that i saw you visited my blog so i came to “return the favor”.I’m trying to find things to improve my site!I suppose its ok to use a few of your ideas!!

web page 5:18pm on January 2, 2019

Some truly interesting points you have written.Helped me a lot, just what I was looking for : D.

Auto Like 11:37pm on January 2, 2019

You are my inspiration , I possess few web logs and sometimes run out from to brand.

Steroids for sale UK 4:37am on January 3, 2019

My partner and I absolutely love your blog and find most of your post’s to be just what I’m looking for. Would you offer guest writers to write content available for you? I wouldn’t mind creating a post or elaborating on many of the subjects you write related to here. Again, awesome weblog!

Without Login Instagram Comments 6:09am on January 3, 2019

Super-Duper blog! I am loving it!! Will come back again. I am bookmarking your feeds also

Anabole steroide online kaufen Deutschland 12:08pm on January 3, 2019

Utterly pent written content, Really enjoyed reading through.

malaysia seo company 5:55pm on January 3, 2019

I’m still learning from you, as I’m trying to achieve my goals. I absolutely enjoy reading everything that is written on your website.Keep the posts coming. I liked it!

useful source 6:11pm on January 3, 2019

I have been absent for some time, but now I remember why I used to love this blog. Thank you, I¦ll try and check back more often. How frequently you update your web site?

categorias e tags 12:04am on January 4, 2019

I’m truly enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a designer to create your theme? Outstanding work!

my blog 3:02am on January 4, 2019

I’m still learning from you, while I’m trying to reach my goals. I absolutely enjoy reading everything that is written on your site.Keep the information coming. I enjoyed it!

try this 7:13am on January 4, 2019

Thank you for the good writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! However, how could we communicate?

top 10 retail companies in india 7:42pm on January 4, 2019

I was suggested this web site by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my trouble. You’re amazing! Thanks!

counter strike 1.6 utorrent 4:13am on January 5, 2019

Hello would you mind sharing which blog platform you’re working with? I’m looking to start my own blog in the near future but I’m having a hard time selecting between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique. P.S Apologies for being off-topic but I had to ask!

coffee maker reviews 8:21am on January 5, 2019

I’ll right away clutch your rss as I can not to find your e-mail subscription hyperlink or e-newsletter service. Do you have any? Please permit me recognise so that I may subscribe. Thanks.

nearest sallys 3:10pm on January 8, 2019

You are my inspiration , I possess few blogs and occasionally run out from to brand : (.

fitbit charge hr colors 9:13pm on January 8, 2019

Some truly excellent blog posts on this internet site, appreciate it for contribution.

Situs Judi 3:11am on January 9, 2019

I am glad to be a visitor of this stark web site! , thankyou for this rare info ! .

Judi Poker online 9:05am on January 9, 2019

I would like to thnkx for the efforts you have put in writing this blog. I am hoping the same high-grade blog post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own blog now. Really the blogging is spreading its wings quickly. Your write up is a good example of it.

Judi 2:57pm on January 9, 2019

naturally like your web site but you need to check the spelling on quite a few of your posts. Many of them are rife with spelling problems and I find it very troublesome to tell the truth nevertheless I will certainly come back again.

Judi Casino 2:52am on January 10, 2019

My brother recommended I might like this web site. He was entirely right. This post truly made my day. You can not imagine just how much time I had spent for this information! Thanks!

sv388 live 8:44am on January 10, 2019

Thank you for every one of your hard work on this blog. My daughter delights in carrying out research and it is simple to grasp why. My partner and i know all regarding the powerful medium you deliver effective secrets through your website and therefore recommend participation from other people on this topic while our own child is always discovering a lot of things. Take pleasure in the remaining portion of the new year. You are doing a first class job.

S128 sabung ayam 2:45pm on January 10, 2019

Just desire to say your article is as surprising. The clearness on your publish is just spectacular and i could think you’re a professional on this subject. Fine together with your permission allow me to clutch your feed to keep updated with impending post. Thank you one million and please carry on the rewarding work.

Situs sv388 8:42pm on January 10, 2019

I conceive you have noted some very interesting points, regards for the post.

SV388 2:41am on January 11, 2019

Hey There. I found your blog using msn. This is a really well written article. I will be sure to bookmark it and come back to read more of your useful info. Thanks for the post. I’ll definitely comeback.

green coffee 12:57pm on January 11, 2019

My partner and I stumbled over here from a different website and thought I may as well check things out. I like what I see so i am just following you. Look forward to checking out your web page repeatedly.

Torrentdosfilmeshd 4:58am on January 12, 2019

Good write-up, I¦m normal visitor of one¦s website, maintain up the nice operate, and It’s going to be a regular visitor for a long time.

Clan Division 10:11am on January 12, 2019

Sweet blog! I found it while browsing on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Many thanks 10:04am on January 13, 2019

I just couldn’t depart your web site prior to suggesting that I actually enjoyed the standard information a person provide for your visitors? Is going to be back often in order to check up on new posts

InventHelp Company 4:56pm on January 13, 2019

Your style is so unique compared to many other people. Thank you for publishing when you have the opportunity,Guess I will just make this bookmarked.2 3:03am on January 14, 2019

Hey there just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Safari. I’m not sure if this is a formatting issue or something to do with web browser compatibility but I figured I’d post to let you know. The design and style look great though! Hope you get the issue fixed soon. Cheers

Appliance Repair 7:00am on January 16, 2019

A formidable share, I simply given this onto a colleague who was doing a bit analysis on this. And he in actual fact bought me breakfast as a result of I discovered it for him.. smile. So let me reword that: Thnx for the treat! However yeah Thnkx for spending the time to discuss this, I really feel strongly about it and love studying more on this topic. If doable, as you turn into experience, would you thoughts updating your weblog with extra particulars? It’s extremely helpful for me. Massive thumb up for this weblog post!

2019 jamb runz 10:46am on January 16, 2019

Hey There. I found your weblog the usage of msn. That is an extremely smartly written article. I will be sure to bookmark it and return to read extra of your helpful information. Thank you for the post. I will certainly comeback.

Local SEO 2:15pm on January 16, 2019

I have not checked in here for a while since I thought it was getting boring, but the last few posts are great quality so I guess I’ll add you back to my everyday bloglist. You deserve it my friend 🙂

alles weitere finden Sie hier … 5:42pm on January 16, 2019

I was reading through some of your posts on this website and I conceive this internet site is rattling instructive! Retain putting up.

More hints 1:56am on January 17, 2019

I enjoy the efforts you have put in this, thank you for all the great articles.

see page 6:22am on January 17, 2019

F*ckin¦ amazing things here. I am very happy to peer your post. Thank you a lot and i am looking ahead to contact you. Will you please drop me a mail?

click for more info 3:10am on January 18, 2019

Hello there, simply become alert to your blog thru Google, and found that it is really informative. I am gonna be careful for brussels. I will appreciate when you proceed this in future. Many other folks might be benefited from your writing. Cheers!

you could try these out 7:15am on January 18, 2019

I am constantly searching online for tips that can facilitate me. Thank you!

click here to investigate 11:27am on January 18, 2019

I just couldn’t depart your website before suggesting that I extremely enjoyed the standard information a person provide for your visitors? Is going to be back often in order to check up on new posts

n Digital
Marketing automation is, according to industry  statistics , a $32 billion business....
SEO , or Search Engine Optimization, is a complex topic that can...
It’s no secret that social media is the one of the most effective...
Some title Some author
Some excerpt
Some title Some author
Some excerpt
Marketing automation is, according to industry  statistics , a $32 billion business....