Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
Advertisingcontent marketingMarketingsocial media
May 9, 2014

A Blog About Blogging.

Ironically, this blog is about blogging. Many of you may be skeptical about the point of blogging for your business. But the reality is creating valid unique content is only going to benefit you and lift your brand. Blogging even strengthens your SEO results and can help you become a resource to your audience (which is key).

With most people looking online for answers and solutions, blogging creates a great avenue for people to learn about your business and the problems it solves. Nowadays, you have to give in order to receive from consumers. The more helpful you are, the more business you’ll get. I know, I know, blogging sounds cheesy but it’s a great tool you should be leveraging. And speaking of leveraging, use the expertise within your business to help you develop content. My guess is that there is an array of experience and skills within your company (now matter how large or small) that you could pull from. So don’t feel overwhelmed about having to write everything on your own. Lean on your coworkers to for topics in order help drive your business’ usefulness.

In addition, keep things simple and readable. Our #AvoSense is there’s no need to make things sounds complex if they don’t need to be. Your audience will appreciate clear easy-to-read write ups. After all you want your audience to understand/remember what you’re talking about, right?

In short, create great resourceful content (via blogs) to help generate sales for your business.

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Our friends at  eMarketer  just published a handy infographic dubbed  US Digital Media Usage: A Snapshot of 2013 .  Today,...
We had the pleasure of recently attending the  BOLO 2012  conference this year...
“Don’t be afraid to give up the good to go for...
We all know that profitable businesses are built on customers –...
Providing the right content at the right time in the right...
Pinterest…it’s an image sharing service yet so much more and it...
• In 1999, The Cluetrain Manifesto documented what businesses would have...
• With recent reports stating that there will soon be more...
How do you get your message to stand out and resonate...
• After its poor IPO showing and with a need to...
• Over the past three months, Google has been refining its...
The  Avocet  team had the opportunity to participate in  Arc Thrift Stores  charity golf outing...
In today’s complex marketing landscape, it is increasingly difficult to capture...
• Believe it or not, the year is half over. Now’s...
Savvy marketers are constantly challenged with creating engaging content that resonates...
The New Orleans Times-Picayune announced that it is ceasing daily publication...
• In all business categories, the defining decision a customer or...
Consumers’ use of QR Codes is growing in popularity, up 157percent...
It can be terribly confusing – so many social media platforms....
The Facebook IPO rollout, hyped to be a huge success, turned...
• The late night master’s trademark can be used a great...
• Pinterest, the image-based social media network, is riding a wave...
Here is a great article from  Search Engine Land  that gives some great advice...
Here is a link to the new  video  produced by Bing that...
Recently, we came across a great  article  addressing how up to 94%...
July 2010 – Special Summer Issue: Cracking The Marketing Code Estimated...
June 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
May 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
April 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
March 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
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You have undoubtedly heard about Conversational Artificial Intelligence. You have even...