Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
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February 16, 2017

Avocet Communications Airs 50th Episode of its Integrate & Ignite Podcast

50 of the Countries Top Entrepreneurs and CEOs Talk Strategy, Leadership, and How to Succeed in Today’s Business Climate

DENVER (February 8, 2017) – Avocet Communications, one of the nation’s leading integrated marketing communications agencies, celebrated the airing of its 50th podcast, Integrate & Ignite, this week.

The twice-weekly program, launched just six months ago, is hosted by Avocet CEO and president, Lori Jones. Jones is one of the region’s and the industry’s leading voices in marketing strategies and innovations. She was recently named one of Colorado’s Top 100 Women-Owned Businesses by ColoradoBiz magazine, has been honored by both the Denver Business Journal and BizWest, and sits on the Forbes Agency Council.

The 50th episode features Lloyd Lewis, CEO and president of Arc Thrift Stores, in an encore interview. An eBook, entitled, “Integrate & Ignite: Leadership Defined,” and based on lessons learned from the podcast, is also being issued this month to coincide with the 50th episode.

“Businesses today are having to up their game to be heard in a very noisy and competitive marketplace,” Jones explained. “It’s all about on-demand content. Twenty percent of American listen to podcasts on a regular basis. That number is growing steadily and they are consumers.”

Recent research indicates:

  • 22 percent of podcasts listeners have an annual household income of $100,000.
  • 61 percent of listeners report having purchased something that they heard about on a podcast.
  • Podcast listeners are 19 percent are more likely to follow brands on social networks.

“Consumers today demand authenticity and transparency. The human voice is powerful and can help break through the digital and online clutter in a much more intimate and authentic manner,” Jones added.

Podcasts are also a marketing strategy Avocet deploys for its clients. The agency is currently poised to launch two podcasts for clients in Q1 of 2017.

The 50 Integrate & Ignite podcasts have featured CEOs, entrepreneurs, and business leaders from a broad array of industries, including high-tech start-ups, nonprofits, organic food companies, financial planning agencies, social enterprises, managed IT services, and craft beer. Guests have included:

  • Karl Becker, CEO of the Carruthers Group
  • Steven Woessner, CEO of Predictive ROI and the host of his own successful podcast, Onward Nation
  • Eric Wallace, co-founder of Indian Peaks Brewery
  • Pamela Gockley, creator of The Reputation Factor
  • Helen Raleigh, founder of Red Meadow Advisors

To date, the Integrate & Ignite podcast has been downloaded and shared nearly 4,000 times.

“The Integrate & Ignite podcast and the eBook are for entrepreneurs, fast growth companies, movers and shakers, and marketing gurus,” Jones said. “It’s their chance to share their stories, talk about their brands and their strategic approaches to building awareness and to creating their organizations’ visions. And, Integrate & Ignite provides tremendous insight for our listeners, helping them to gain insight so that they can strategize and position their businesses for growth and success.”

Log on to www.avocetcommunications.com/podcast to listen.

About Avocet Communications: Founded in 1980, family-owned Avocet Communications has earned a national reputation for helping its clients increase customer count through integrated marketing communications solutions. The agency represents B2B, B2C, retail, social enterprises, nonprofits, and entrepreneurial start-ups from around the country. Its strategic team of marketing, creative, media, PR, and online professionals build campaigns and top of mind awareness for its clients through innovative, ROI-based branding, marketing, advertising, media relations, social, and digital strategies.

In 2016 Lori Jones was selected to become a founding member of the Forbes Agency Council. Jones was asked to join this prestigious group based on her long career, leadership in the industry, and the agency’s success and innovation producing strategic integrated marketing campaigns for clients across the country.

Avocet has been named one of Colorado’s Top 100 Women-Owned Businesses by ColoradoBiz magazine several years in a row and was named to BizWest’s Mercury 100 list. The Denver Business Journal ranked Avocet in its list of Top 25 Advertising Agencies in the state.

Visit the website at www.avocetcommunications.com. And, listen to Avocet’s Integrate & Ignite podcast here.

About this author

Lori Jones

President & CEO - Avocet Communications. Increasing Customer Acquisition Through Integrated Marketing Communications

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