Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingCustomer FocusMarketingPublic Relationssocial media
October 2, 2012

Boast Worthy Business

We all know that profitable businesses are built on customers – without them there is no business.  So how do you attract loyal customers that like to ‘bring their friends with them’?  Simple….provide a product or service that is boast-worthy along with an easy way to share the love about your product or service.

boast

That’s the key to a great sharing strategy—inspiring consumers with content that is TOO good not to share.

What is your sharing strategy?  Do you give your customers information, content and ideas that inspire them to introduce their friends to your brand?

About this author

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