Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
Food
January 24, 2019

Building your Natural and Organic Brand

Blazing an entrepreneurial trail is not easy. Getting advice – as well as a healthy serving of encouragement and insight – from your peers is priceless.

Colorado happens to be the epicenter of some of the country’s most innovative entrepreneurs in the food and natural/organic space. The success stories are plentiful and inspiring. And, natural, organic, free-from and clean labels, are the fastest growing sector of the U.S. food industry.

I have been privileged to interview a number of leaders in the LOHAS (Lifestyles of Health and Sustainability) world on the podcast. I have featured guests from the VC and networking side, including Bill Capsalis, former president of Naturally Boulder and current partner and founder of Big Picture Brands, and Matt Bonomo from Red Idea Partners, a consulting and venture firm in Boulder with a portfolio of several clients in the consumer products and natural/organic food and beverage space.

And, I have podcasts to share that cover everything from fish to beef jerky, chocolate to pizza, and beverages to nut butter.

My conversations with these amazing thought leaders cover a variety of subjects: following your passion, keeping your eye on the social good, inspired leadership, marketing and sales, funding, building brand affinity, creating brand ambassadors, and strategies on refining your brand to reach the right customers, to name just a few.

Take a listen to any or ALL of the interviews I have collected if you’re hungry to stake your claim and build a brand in this space.

Is your brand capitalizing on the gold rush of better-for-you food? Are you maximizing your marketing efforts? We’ve assembled a collection of resources to help get you started. Check it out here. 

 

About this author

Lori Jones

President & CEO - Avocet Communications. Increasing Customer Acquisition Through Integrated Marketing Communications

Food
 
Blazing an entrepreneurial trail is not easy. Getting advice – as...
 
  Do you blog? It’s a great tool to connect with...
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
Blazing an entrepreneurial trail is not easy. Getting advice – as...