Building a Brand: It’s More Than a Tagline and a Logo 0
When you think of the word, “brand,” some very big names...
Delivering On Your Brand’s Promise 0
It is a fiercely competitive world out there. Today’s customers are...
Here’s a sobering fact about our industry: as a general rule,...
Finding and Defining Your Brand’s voice 0
You might not have thought about it in this way, but...
Do you blog? It’s a great tool to connect with...
RELATIONSHIP MARKETING: Brand for share of heart 210
Marketing is an ever-changing, ever-evolving business. It’s fast, on-trend, and won’t...
MESSAGING: Make sure yours solves a problem 228
At its core, branding is about one thing: value proposition. Defining...
Using the Rule of Twenty for Branding Purposes 207
The Rule of Twenty may be one of the simplest –...
BRANDING: The key element to marketing your business 209
When it comes to marketing your business, one of the most...