Delivering On Your Brand’s Promise 0

It is a fiercely competitive world out there. Today’s customers are...

Building Brand Ambassadors 0

Here’s a sobering fact about our industry: as a general rule,...

Finding and Defining Your Brand’s voice 0

You might not have thought about it in this way, but...

RELATIONSHIP MARKETING: Brand for share of heart 78

Marketing is an ever-changing, ever-evolving business. It’s fast, on-trend, and won’t...

MESSAGING: Make sure yours solves a problem 93

At its core, branding is about one thing: value proposition. Defining...

Using the Rule of Twenty for Branding Purposes 79

The Rule of Twenty may be one of the simplest –...

BRANDING: The key element to marketing your business 79

When it comes to marketing your business, one of the most...