Category: Public Relations

• Over the past three months, Google has been refining its algorithm with updates named after animals. The first major update was Panda, and the

In today’s complex marketing landscape, it is increasingly difficult to capture your share of consumer attention.  If your business is in business to make money

• Believe it or not, the year is half over. Now’s the best time ever to evaluate the past six months and ask the most

Savvy marketers are constantly challenged with creating engaging content that resonates with target audiences.  Why is it so important?  Because getting as many people as possible

The New Orleans Times-Picayune announced that it is ceasing daily publication this fall and will only publish print editions three days a week – Wednesday,

• In all business categories, the defining decision a customer or client makes in determining whether to purchase from you or your competition, comes down

Consumers’ use of QR Codes is growing in popularity, up 157percent during the first quarter of this year compared to the same time period last

It can be terribly confusing – so many social media platforms. On some you, can write an essay; others are limited in their character counts.

The Facebook IPO rollout, hyped to be a huge success, turned into a colossal failure. When you look at all the possible contributing elements –

• The late night master’s trademark can be used a great corporate exercise on positioning and differentiating your business in the marketplace. • Developing your

• Pinterest, the image-based social media network, is riding a wave of popularity. Initially introduced as a platform for pinning fashion, food and travel images