Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingCustomer FocusMarketingPublic Relationssocial media
July 5, 2012

Content Curation

Savvy marketers are constantly challenged with creating engaging content that resonates with target audiences.  Why is it so important?  Because getting as many people as possible to engage with your content helps both with building brand awareness and brand affinity and it plays a big part in SEO and social strategies.

Here are a few best practices to consider:

1. Be Part of the Content Ecosystem

2. Follow a Schedule

3. Embrace Multiple Platforms

4. Engage & Participate

5. Share – Don’t Steal

Content Curation is best summed up by Ben Franklin… “Either write something worth reading or do something worth writing about”.

About this author

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