Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingCustomer FocusMarketingPublic Relationssocial media
August 24, 2012

Courting The Customer


How do you get your message to stand out and resonate with your target audience?  Simple, by telling a story that captures attention.  Your customers, clients and and prospects are courted by a plethora of marketing messages every day, across multiple “screens”, whether it be TV, Mobile Phone, iPad or computer.

Think about the brands that you pay attention to and why you choose to consider their product or service.  Sometimes it is an offer you simply can’t refuse but usually it is because you are entertained, amused or caught off guard by the unexpected.  Keep that in mind when curating content for marketing efforts.  Tell a story about your brand that is attention-getting!

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