How do you get your message to stand out and resonate with your target audience? Simple, by telling a story that captures attention. Your customers, clients and and prospects are courted by a plethora of marketing messages every day, across multiple “screens”, whether it be TV, Mobile Phone, iPad or computer.
Think about the brands that you pay attention to and why you choose to consider their product or service. Sometimes it is an offer you simply can’t refuse but usually it is because you are entertained, amused or caught off guard by the unexpected. Keep that in mind when curating content for marketing efforts. Tell a story about your brand that is attention-getting!