Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
Marketing
June 20, 2016

ENGAGING YOUR CUSTOMERS: There are many ways to skin that cat!!

I’ve been in the marketing business for a long time. I’ve seen it change and grow, and then change and grow again. And, again. Frankly, that’s one of the things I love most about it; how you grow your brand, how you market it is ever-changing. And, it should be. Why? Because your customers are always changing.

Engaging with your customers WHERE THEY ARE – literally AND figuratively – is the essence of integrated marketing. Meaningful connection is what will leverage your brand above the competition and what will create loyalty and affinity with your customers, and ultimately, establish a strong, successful business and a healthy bottom line.

Here’s a great article by Danyl Bosomworth that outlines seven questions you should ask in order to build and retain healthy customer relationships in the digital age.

Happy reading!!

About this author

Lori Jones

President & CEO - Avocet Communications. Increasing Customer Acquisition Through Integrated Marketing Communications

13 Comments - View all

futbol.run Collins hat-trick helps Ireland beat Liechtenstein - News 10:35pm on November 18, 2018

Dutch duo Louis van Gaal and Dick Advocaat will go head-to-head for the 10th time on Saturday afternoon - with the Sunderland boss currently holding the upper hand over his rival. Louis van Gaal and Dick Advocaat to meet for the 10th time as Manchester United face Sunderland... so who has the better record?  https://bit.ly/2S3sXus

13 CommentsX
精雕五官 Juvederm 透明質酸 8:56am on October 8, 2018

大部份曾經生育或經歷更年期的女性都會面臨私密深處及外觀鬆弛問題,不單會影響自信心和伴侶的親密體驗,更有機會造成容易積菌及尿滲等健康問題。全港首部 Venus Fiore閨密儀 RF射頻 私密緊緻療程 專門針對私密各處包括陰道、陰唇及陰阜的專用治療頭,全面改善鬆弛問題;每個治療頭均採用一次性即棄治療蓋,確保衛生。還有ATC自動控溫綜合系統,讓療程的治療溫度被有效監控,療程自然更安全、更有效達至預期效果。全港首部 Venus Fiore閨密儀 RF射頻 私密緊緻療程Venus Fiore集中為女性私密之處提供最到位的呵護,專注重整陰道健康、收緊鬆弛陰唇和改善陰阜肥大問題。關鍵在於Venus Concept的王牌─糅合多極射頻與磁力脈衝的(MP)2磁頻專利技術,發揮提升細胞活躍度、重塑同時增加膠原蛋白、刺激毛細血管新生等作用,達至調整陰道濕潤度、pH值的效果,更重要的是顯著改善陰道彈性,使其回復年輕狀態。

http://cosmedicbook.com/treatments/info/精雕五官-Juvederm-透明質酸

醫學美容 潔臉乳 cosmetic.wiki 2:50am on October 13, 2018

貓奴注意!香港Starbucks與PAUL & JOE推出聯乘系列 Marie Claire (HK) Edition 一向鍾意無限的星巴克近期再度與來自法國的時裝及美妝品牌PAUL & JOE合作,攜手推出一系列以粉藍及淺粉紅色作為基調的時尚商品,除了融入品牌經典的菊花圖案,還印有創辦人Sophie Méch

https://cosmetic.wiki/tag/潔臉乳

全港首部 Venus Fiore閨密儀 RF射頻 私密緊緻療程 2:27am on October 15, 2018

Venus Viva™對所有皮膚類型都是安全的,並使用革命性的Nano Fractional Radio Frequency™(納米點陣射頻™)和Smart Scan™(智能掃描™)技術,通過選擇性真皮加熱,從而提供優異的治療效果。使用Nano Fractional RF™將能量透過表皮傳遞至真皮,從而產生熱量,並啟動膚膚的生理機制,重建膠原蛋白及刺激纖維母細胞,最終刺激導致組織重塑。功效:✔改善膚質✔肌膚緊緻✔減淡妊娠紋✔痤瘡及暗瘡疤痕✔減淡細紋及皺紋✔面部肌膚賦活再生 適合面部及頸部

http://cosmedicbook.com/treatments/info/全港首部-Venus-Fiore閨密儀-RF射頻-私密緊緻療程

醫學美容 墊法令紋 cosmetic.wiki 9:37pm on October 15, 2018

URBAN DECAY 【唇部彩妝】VICE LIPSTICK的商品介紹 URBAN DECAY,唇部彩妝,VICE LIPSTICK

https://cosmetic.wiki/tag/墊法令紋

醫學美容 水潤 cosmetic.wiki 1:14am on October 17, 2018

GIORGIO ARMANI全新節日禮盒 送給至愛芳香 – STYLE-TIPS.COM 聖誕節最令人頭痛的事,當然是揀禮物給另一半,集合多年來的經驗,編者認為送香水至穩…

https://cosmetic.wiki/tag/水潤

減肥餐 2:48am on October 17, 2018

介紹ALBION明星產品-滲透乳及化妝棉美肌教學。

https://skinac.com/tag/減肥餐

鏈結劑 11:03pm on October 17, 2018

含藥化妝品配方能去角質、去除導致痘痘的多餘油脂。

https://skinac.com/tag/鏈結劑

醫學美容 下顎線 cosmetic.wiki 1:07am on October 18, 2018

1028 【臉部清潔】極淨美妍 胺基酸洗面乳的商品介紹 1028,臉部清潔,極淨美妍 胺基酸洗面乳

https://cosmetic.wiki/tag/下顎線

醫學美容 消毒 cosmetic.wiki 10:13am on October 21, 2018

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https://cosmetic.wiki/tag/消毒

醫學美容 NEAUVIA——新型第二代透明質酸 12:03am on October 22, 2018

TULIP HIFU療程屬非侵入性及非手術的緊膚修身治療,獲歐盟CE、韓國KFDA、GMP、ISO9001、ISO13485等認證,安全可靠。 Tulip的DUAL HIFU精細技術,對面部和眼部治療特別有效;另外,TULIP FB有的13mm及7mm STAMP蓋印式治HIFU治療頭設計,眼、面以外部位,同時具「造身」效果。TULIP【DUAL HIFU高能量聚焦超聲波平台】【特點】- 非手術、非侵入性緊膚治療- 適用於任何膚色肌膚- 治療更精確、更安全- 備有7mm及13mm治療頭,可收緊腹部、臀部、手臂等鬆弛肌膚 【治療目的】- 緊緻肌膚- 提升輪廓- 減淡皺紋- 重塑輪廓線條- 嫩膚亮肌- 提升下垂眼部- 重塑身體線條 (用於7mm/13mm修身治療頭)- 重點減少脂肪細胞 (用於7mm/13mm修身治療頭)

http://cosmedicbook.com/treatments/info/NEAUVIA——新型第二代透明質酸

醫學美容-潤膚霜-竹碳-cosmetic-wiki 11:23am on October 27, 2018

【私心約會】猶如置身夢幻義大利的Moon River書香餐廳♥♥ @ B2B崔咪TRAMY :: 痞客邦 :: 這地方是不是太美了…擦淚…..話說前幾天假日H突然神神秘祕的和我說,要帶我去約會>

https://cosmetic.wiki/tags/潤膚霜-竹碳

Football Solutions UEFA Youth League – Joao Pedro Pereira Serrao 5:41am on November 5, 2018

Micah Richards may struggle to get into the England team, but Gareth Bale has named the Manchester City full-back as his toughest opponent on the pitch. Bale admits Richards is toughest opponent as well as admiration for Michelangelo (the Teenage Mutant Turtle)

https://bit.ly/2JCArSc

futbol.run Collins hat-trick helps Ireland beat Liechtenstein – News 10:35pm on November 18, 2018

Dutch duo Louis van Gaal and Dick Advocaat will go head-to-head for the 10th time on Saturday afternoon – with the Sunderland boss currently holding the upper hand over his rival. Louis van Gaal and Dick Advocaat to meet for the 10th time as Manchester United face Sunderland… so who has the better record? 

https://bit.ly/2S3sXus

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