Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
Marketing
June 20, 2016

ENGAGING YOUR CUSTOMERS: There are many ways to skin that cat!!

I’ve been in the marketing business for a long time. I’ve seen it change and grow, and then change and grow again. And, again. Frankly, that’s one of the things I love most about it; how you grow your brand, how you market it is ever-changing. And, it should be. Why? Because your customers are always changing.

Engaging with your customers WHERE THEY ARE – literally AND figuratively – is the essence of integrated marketing. Meaningful connection is what will leverage your brand above the competition and what will create loyalty and affinity with your customers, and ultimately, establish a strong, successful business and a healthy bottom line.

Here’s a great article by Danyl Bosomworth that outlines seven questions you should ask in order to build and retain healthy customer relationships in the digital age.

Happy reading!!

About this author

Lori Jones

President & CEO - Avocet Communications. Increasing Customer Acquisition Through Integrated Marketing Communications

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