I’ve been in the marketing business for a long time. I’ve seen it change and grow, and then change and grow again. And, again. Frankly, that’s one of the things I love most about it; how you grow your brand, how you market it is ever-changing. And, it should be. Why? Because your customers are always changing.
Engaging with your customers WHERE THEY ARE – literally AND figuratively – is the essence of integrated marketing. Meaningful connection is what will leverage your brand above the competition and what will create loyalty and affinity with your customers, and ultimately, establish a strong, successful business and a healthy bottom line.
Here’s a great article by Danyl Bosomworth that outlines seven questions you should ask in order to build and retain healthy customer relationships in the digital age.