Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingCustomer FocusMarketingPublic Relationssocial media
August 18, 2012

Facebook For Advertising: The Best Strategy For The Best Results

• After its poor IPO showing and with a need to generate revenues that meet shareholder expectations, Facebook’s new challenge is persuading companies like yours, that its advertising model can be successful.

• Since General Motors pulled its advertising budget from Facebook, claiming its ads had little impact on car purchases, many have questioned the value of Facebook as a results-oriented advertising medium.

• We take a different approach, feeling that not enough advertisers have focused on the best way to utilize Facebook.

• As you just can’t slap together a TV commercial, a print ad or run a direct mail program once and expect it to be successful – you have to invest time and creativity into your message and make sure it speaks to your target audience in each medium. But here’s the key – the message for each medium just may have to be different.

• Facebook is best used, not for advertising, but as a marketing platform, with stories of interest that capture the users’ emotions about a specific product that is featured or directly related to one’s specific advertising campaign.

About this author

81 Comments - View all

moved here 9:37am on January 18, 2019

This site is my intake, rattling wonderful style and perfect written content.

81 CommentsX
furtdsolinopv 3:52am on December 12, 2018

Thanx for the effort, keep up the good work Great work, I am going to start a small Blog Engine course work using your site I hope you enjoy blogging with the popular you express are really awesome. Hope you will right some more posts.

aluguel casa arraial do cabo 1:00pm on December 14, 2018

I do love the manner in which you have framed this concern plus it really does supply us a lot of fodder for consideration. On the other hand, from what precisely I have observed, I simply just trust as other feed-back stack on that men and women remain on issue and in no way embark on a soap box associated with the news of the day. All the same, thank you for this superb piece and though I do not necessarily concur with the idea in totality, I value your point of view.

Filmes Online 10:14pm on December 14, 2018

Great write-up, I am regular visitor of one’s website, maintain up the nice operate, and It is going to be a regular visitor for a long time.

iot companies 9:01am on December 15, 2018

Thank you for another excellent article. Where else could anyone get that type of info in such an ideal way of writing? I’ve a presentation next week, and I’m on the look for such info.

iot companies 1:14pm on December 15, 2018

Wow! Thank you! I continuously needed to write on my blog something like that. Can I implement a part of your post to my blog?

Chicago Escort 6:06pm on December 15, 2018

I do agree with all the ideas you’ve presented for your post. They’re very convincing and can definitely work. Nonetheless, the posts are too brief for newbies. Could you please prolong them a little from next time? Thank you for the post.

Auto Liker App 6:49pm on December 16, 2018

A powerful share, I just given this onto a colleague who was doing a bit of analysis on this. And he in actual fact purchased me breakfast because I discovered it for him.. smile. So let me reword that: Thnx for the deal with! But yeah Thnkx for spending the time to debate this, I feel strongly about it and love studying more on this topic. If potential, as you develop into experience, would you mind updating your weblog with more particulars? It’s highly useful for me. Large thumb up for this weblog submit!

facebook page liker free 3:56am on December 17, 2018

Hello there, I found your site by way of Google even as searching for a similar topic, your site came up, it looks good. I’ve bookmarked it in my google bookmarks.

Instagram Likes Without Token 12:55pm on December 17, 2018

That is the suitable blog for anyone who wants to search out out about this topic. You understand a lot its virtually exhausting to argue with you (not that I really would need…HaHa). You undoubtedly put a new spin on a subject thats been written about for years. Great stuff, simply nice!

how to pitch an idea to a company 9:39pm on December 17, 2018

Great post. I was checking continuously this blog and I’m impressed! Very helpful info specially the last part 🙂 I care for such info much. I was looking for this certain info for a very long time. Thank you and good luck. 8:32am on December 18, 2018

hello there and thanks to your information – I have definitely picked up anything new from right here. I did on the other hand experience a few technical issues using this web site, as I skilled to reload the web site a lot of times prior to I may just get it to load properly. I have been pondering if your web hosting is OK? Now not that I am complaining, however sluggish loading cases occasions will often affect your placement in google and can damage your quality rating if advertising and ***********|advertising|advertising|advertising and *********** with Adwords. Well I’m adding this RSS to my email and could glance out for much extra of your respective exciting content. Ensure that you replace this once more very soon..

how do i patent an idea 11:10pm on December 18, 2018

Nice post. I learn something more challenging on different blogs everyday. It will always be stimulating to read content from other writers and practice a little something from their store. I’d prefer to use some with the content on my blog whether you don’t mind. Natually I’ll give you a link on your web blog. Thanks for sharing.

Progressive auto quote 10:54pm on December 20, 2018

Just want to say your article is as surprising. The clarity in your put up is just spectacular and i can suppose you’re a professional in this subject. Well along with your permission allow me to take hold of your feed to keep updated with drawing close post. Thank you one million and please keep up the rewarding work.

Progressive quotes 2:44am on December 21, 2018

It’s really a great and helpful piece of information. I’m glad that you shared this useful information with us. Please keep us informed like this. Thanks for sharing.

hier gehts weiter 7:58am on December 21, 2018

Hi, Neat post. There’s a problem along with your website in web explorer, may check this… IE nonetheless is the marketplace leader and a huge component of folks will leave out your fantastic writing because of this problem.

the general 5:34am on December 23, 2018

I believe this site has very great written content material articles.

geico insurance 11:41am on December 23, 2018

Outstanding post, I conceive blog owners should acquire a lot from this website its rattling user friendly.

công ty như phương 5:38pm on December 23, 2018

I’m not sure where you’re getting your information, but good topic. I needs to spend some time learning much more or understanding more. Thanks for wonderful information I was looking for this information for my mission.

Hartford car insurance 11:48pm on December 23, 2018

I don’t normally comment but I gotta tell regards for the post on this one : D.

atacado de roupas 5:49am on December 24, 2018

Way cool, some valid points! I appreciate you making this article available, the rest of the site is also high quality. Have a fun.

how to calculate auto insurance cost 5:49am on December 26, 2018

I believe this internet site has got very great indited subject material posts.

ra roupas para atacado 11:44am on December 26, 2018

Hey there just wanted to give you a quick heads up. The text in your content seem to be running off the screen in Firefox. I’m not sure if this is a format issue or something to do with browser compatibility but I thought I’d post to let you know. The design look great though! Hope you get the issue resolved soon. Cheers

roupas femininas 5:47pm on December 26, 2018

I’m really loving the theme/design of your weblog. Do you ever run into any internet browser compatibility problems? A number of my blog audience have complained about my site not operating correctly in Explorer but looks great in Chrome. Do you have any suggestions to help fix this problem?

What is stock market risk and opportunity? 11:44pm on December 26, 2018

Usually I do not learn post on blogs, but I would like to say that this write-up very compelled me to check out and do so! Your writing taste has been amazed me. Thank you, very great article.

Stock Market trend favours higher prices 5:23am on December 27, 2018

Hiya, I am really glad I have found this information. Nowadays bloggers publish only about gossips and net and this is actually irritating. A good website with interesting content, this is what I need. Thanks for keeping this site, I will be visiting it. Do you do newsletters? Can’t find it.

Becoming a better trader 4:38pm on December 27, 2018

I’d should test with you here. Which isn’t something I usually do! I take pleasure in studying a post that may make people think. Additionally, thanks for permitting me to comment!

Market trends 10:33pm on December 27, 2018

I carry on listening to the reports lecture about receiving free online grant applications so I have been looking around for the most excellent site to get one. Could you advise me please, where could i acquire some?

Best investment advice 4:10am on December 28, 2018

Well I sincerely enjoyed reading it. This tip offered by you is very effective for correct planning.

good youtube videos 12:20pm on December 29, 2018

Very efficiently written article. It will be valuable to anybody who employess it, as well as myself. Keep doing what you are doing – looking forward to more posts.

lojas de roupas atacado 6:19pm on December 29, 2018

This is really interesting, You’re an excessively professional blogger. I have joined your feed and look forward to in quest of more of your magnificent post. Also, I’ve shared your web site in my social networks!

technology 11:32am on December 30, 2018

Greetings from Idaho! I’m bored at work so I decided to check out your website on my iphone during lunch break. I enjoy the knowledge you present here and can’t wait to take a look when I get home. I’m amazed at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyhow, amazing site! 10:36pm on December 30, 2018

Does your website have a contact page? I’m having trouble locating it but, I’d like to send you an email. I’ve got some creative ideas for your blog you might be interested in hearing. Either way, great blog and I look forward to seeing it improve over time. 9:59am on December 31, 2018

Hey There. I found your blog the use of msn. This is an extremely well written article. I’ll make sure to bookmark it and come back to learn more of your helpful information. Thanks for the post. I’ll definitely comeback.

InventHelp Innovation 7:29pm on December 31, 2018

What’s Happening i am new to this, I stumbled upon this I’ve found It positively useful and it has aided me out loads. I hope to contribute & assist other users like its helped me. Great job. 5:33am on January 1, 2019

You could definitely see your enthusiasm within the paintings you write. The arena hopes for even more passionate writers such as you who are not afraid to mention how they believe. Always follow your heart.

apartamento alphaville brasilia 7:43am on January 2, 2019

I have been surfing on-line greater than three hours lately, yet I never found any interesting article like yours. It’s lovely price sufficient for me. Personally, if all site owners and bloggers made excellent content as you probably did, the web can be a lot more helpful than ever before. “A winner never whines.” by Paul Brown.

here 2:52pm on January 2, 2019

I conceive other website proprietors should take this internet site as an model, very clean and great user pleasant style and design.

Auto Liker 9:13pm on January 2, 2019

I like this web site its a master peace ! Glad I detected this on google .

Buy anabolic steroids UK 3:15am on January 3, 2019

What’s Happening i am new to this, I stumbled upon this I have found It positively helpful and it has aided me out loads. I hope to contribute & assist other users like its aided me. Good job.

Instagram Likes 3:49am on January 3, 2019

Hi my friend! I want to say that this post is amazing, nice written and include approximately all vital infos. I would like to see more posts like this.

Anabole steroide online kaufen Deutschland 10:46am on January 3, 2019

Having read this I thought it was very informative. I appreciate you taking the time and effort to put this article together. I once again find myself spending way to much time both reading and commenting. But so what, it was still worth it!

seo malaysia 3:35pm on January 3, 2019

Greetings! I know this is somewhat off topic but I was wondering which blog platform are you using for this site? I’m getting tired of WordPress because I’ve had issues with hackers and I’m looking at alternatives for another platform. I would be awesome if you could point me in the direction of a good platform.

here 4:54pm on January 3, 2019

Sweet web site, super style and design, real clean and use friendly.

pbn 9:42pm on January 3, 2019

I do love the way you have presented this particular matter and it does indeed give me some fodder for thought. On the other hand, coming from what I have personally seen, I really wish when other responses pack on that people today stay on issue and not start on a soap box associated with the news du jour. All the same, thank you for this excellent point and although I can not concur with the idea in totality, I respect the point of view.

learn the facts here now 1:43am on January 4, 2019

I have recently started a site, the info you provide on this website has helped me greatly. Thank you for all of your time & work.

site link 5:55am on January 4, 2019

I was just looking for this info for some time. After six hours of continuous Googleing, at last I got it in your site. I wonder what is the lack of Google strategy that do not rank this type of informative web sites in top of the list. Generally the top web sites are full of garbage.

buy medicine online india 6:26pm on January 4, 2019

I like this post, enjoyed this one thanks for putting up. “Pain is inevitable. Suffering is optional.” by M. Kathleen Casey.

cs 1.6 warzone portable 2:55am on January 5, 2019

I loved up to you’ll receive carried out right here. The cartoon is attractive, your authored material stylish. nonetheless, you command get got an nervousness over that you wish be handing over the following. in poor health undoubtedly come further formerly again as exactly the same just about a lot incessantly inside case you shield this increase.

cuisinart grind and brew 7:01am on January 5, 2019

I do agree with all of the ideas you’ve presented in your post. They’re really convincing and will certainly work. Still, the posts are very short for novices. Could you please extend them a little from next time? Thanks for the post.

fast food nearest me 12:53pm on January 8, 2019

You have noted very interesting points! ps nice site.

fitbit flex 2 reviews 2018 6:56pm on January 8, 2019

Hey! This is my first visit to your blog! We are a collection of volunteers and starting a new initiative in a community in the same niche. Your blog provided us useful information to work on. You have done a extraordinary job!

Judi Bola online 12:56am on January 9, 2019

Thank you for another excellent article. Where else could anybody get that kind of information in such a perfect way of writing? I’ve a presentation next week, and I am on the look for such information.

Judi Casino 6:55am on January 9, 2019

I as well conceive hence, perfectly indited post! .

Judi tembak ikan online 12:48pm on January 9, 2019

I really like your writing style, fantastic info, thanks for putting up :D. “Let every man mind his own business.” by Miguel de Cervantes.

Judi Casino online 6:36pm on January 9, 2019

It is appropriate time to make some plans for the future and it is time to be happy. I have read this post and if I could I desire to suggest you some interesting things or suggestions. Perhaps you can write next articles referring to this article. I desire to read even more things about it!

Judi Poker 12:38am on January 10, 2019

I was reading some of your content on this site and I think this internet site is very informative ! Continue posting.

Daftar sv388 6:31am on January 10, 2019

As I website possessor I conceive the content here is rattling wonderful, appreciate it for your efforts.

S128 sabung ayam 12:31pm on January 10, 2019

whoah this weblog is fantastic i like studying your articles. Keep up the great work! You recognize, a lot of people are looking around for this info, you can aid them greatly.

Sabung Ayam Online 6:25pm on January 10, 2019

Just wanna remark on few general things, The website layout is perfect, the content material is really fantastic : D.

aumentar testosterona 12:56pm on January 11, 2019

I went over this web site and I believe you have a lot of wonderful information, saved to bookmarks (:.

Baixar Filmes torrent 4:57am on January 12, 2019

Great write-up, I am regular visitor of one’s blog, maintain up the excellent operate, and It’s going to be a regular visitor for a lengthy time.

Division Clan 10:10am on January 12, 2019

Hi, Neat post. There is an issue along with your site in internet explorer, would test this?K IE still is the market chief and a huge part of other people will leave out your magnificent writing due to this problem.

InventHelp Caveman Commercial 3:10am on January 13, 2019

It’s really a nice and useful piece of information. I’m glad that you shared this useful info with us. Please keep us up to date like this. Thanks for sharing.

inventhelp office locations 4:54pm on January 13, 2019

I’ve been surfing on-line more than three hours lately, but I never discovered any interesting article like yours. It¦s beautiful worth enough for me. In my view, if all web owners and bloggers made just right content material as you did, the internet will likely be a lot more useful than ever before.

Appliance Repair 5:27am on January 16, 2019

I genuinely enjoy reading on this site, it has good posts. “We find comfort among those who agree with us–growth among those who don’t.” by Frank A. Clark.

2019 jamb answers 9:16am on January 16, 2019

F*ckin’ tremendous things here. I’m very glad to see your article. Thank you so much and i’m looking forward to touch you. Will you please drop me a e-mail?

Local SEO 12:44pm on January 16, 2019

Its wonderful as your other articles : D, regards for posting. “So, rather than appear foolish afterward, I renounce seeming clever now.” by William of Baskerville.

you can look here 12:04am on January 17, 2019

Howdy! I know this is kind of off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having trouble finding one? Thanks a lot!

look what i found 4:29am on January 17, 2019

hello!,I like your writing very much! share we communicate more about your article on AOL? I need an expert on this area to solve my problem. Maybe that’s you! Looking forward to see you.

browse around these guys 1:22am on January 18, 2019

Regards for helping out, wonderful information. “A man will fight harder for his interests than for his rights.” by Napoleon Bonaparte.

anchor 5:26am on January 18, 2019

You made some respectable factors there. I seemed on the web for the issue and found most people will go together with with your website.

moved here 9:37am on January 18, 2019

This site is my intake, rattling wonderful style and perfect written content.

E Advertising
You have undoubtedly heard about Conversational Artificial Intelligence. You have even...
Marketing automation is, according to industry  statistics , a $32 billion business....
Great passion for your product and your business at startup is...
Crowdfunding – Marketing Gold! Kickstart more than your capital. Posted by...
Five Social Marketing Tips for 2017 You already know that social...
50 of the Countries Top Entrepreneurs and CEOs Talk Strategy, Leadership,...
At Avocet we are keen strategists that spend our days coming...
Today’s consumers are inundated round the clock with literally thousands of...
To describe the agency business as “fast paced” is a bit...
There is no question that we’re all digitally dialed in like...
No doubt, from the biggest business ventures to the smallest news...
Sometimes you are so close to your own marketing that you...
I had finally made my way home after attending the BOLO 2014...
Retargeting; I’m sure you have heard the term by now.  But...
Most businesses have not yet realized the power of video as...
Ironically, this blog is about blogging. Many of you may be...
Most of us have heard the phrase “content is king”, but...
Here are some highlights I wanted to share from the SMMW14...
Within the last couple years Facebook ads have taken off.  As...
In a role where I am consistently in need creativity, I...
Traditional or online, the most successful marketing entails every aspect of...
When you think of social media what comes to mind? Photos,...
1. Focus On Profit Margins Are you focused on selling products...
60 Second Read The fact is that you don’t need to...
Can LinkedIn be an effective lead generator for your business? In...
• One of the most difficult things for companies to do...
Our friends at  eMarketer  just published a handy infographic dubbed  US Digital Media Usage: A Snapshot of 2013 .  Today,...
We had the pleasure of recently attending the  BOLO 2012  conference this year...
“Don’t be afraid to give up the good to go for...
We all know that profitable businesses are built on customers –...
Providing the right content at the right time in the right...
Pinterest…it’s an image sharing service yet so much more and it...
• In 1999, The Cluetrain Manifesto documented what businesses would have...
• With recent reports stating that there will soon be more...
How do you get your message to stand out and resonate...
• After its poor IPO showing and with a need to...
• Over the past three months, Google has been refining its...
The  Avocet  team had the opportunity to participate in  Arc Thrift Stores  charity golf outing...
In today’s complex marketing landscape, it is increasingly difficult to capture...
• Believe it or not, the year is half over. Now’s...
Savvy marketers are constantly challenged with creating engaging content that resonates...
The New Orleans Times-Picayune announced that it is ceasing daily publication...
• In all business categories, the defining decision a customer or...
Consumers’ use of QR Codes is growing in popularity, up 157percent...
It can be terribly confusing – so many social media platforms....
The Facebook IPO rollout, hyped to be a huge success, turned...
• The late night master’s trademark can be used a great...
• Pinterest, the image-based social media network, is riding a wave...
Here is a great article from  Search Engine Land  that gives some great advice...
Here is a link to the new  video  produced by Bing that...
Recently, we came across a great  article  addressing how up to 94%...
July 2010 – Special Summer Issue: Cracking The Marketing Code Estimated...
June 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
May 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
April 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
March 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
Some title Some author
Some excerpt
Some title Some author
Some excerpt
Some title Some author
Some excerpt
You have undoubtedly heard about Conversational Artificial Intelligence. You have even...