Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingCustomer FocusMarketingPublic Relationssocial media
August 18, 2012

Facebook For Advertising: The Best Strategy For The Best Results

• After its poor IPO showing and with a need to generate revenues that meet shareholder expectations, Facebook’s new challenge is persuading companies like yours, that its advertising model can be successful.

• Since General Motors pulled its advertising budget from Facebook, claiming its ads had little impact on car purchases, many have questioned the value of Facebook as a results-oriented advertising medium.

• We take a different approach, feeling that not enough advertisers have focused on the best way to utilize Facebook.

• As you just can’t slap together a TV commercial, a print ad or run a direct mail program once and expect it to be successful – you have to invest time and creativity into your message and make sure it speaks to your target audience in each medium. But here’s the key – the message for each medium just may have to be different.

• Facebook is best used, not for advertising, but as a marketing platform, with stories of interest that capture the users’ emotions about a specific product that is featured or directly related to one’s specific advertising campaign.

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