Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingMarketingMessaging
August 8, 2016

Getting Past the Content Clutter

Today’s consumers are inundated round the clock with literally thousands of competing marketing messages from a multitude of channels and sources. According to a study by Yankelovich Consumer Research, we have gone from being exposed to approximately 500 ads a day back in the 1970s, to as many as 5,000 a day today.

Oversaturated doesn’t even begin to cover it!

Breaking through the clutter of that noisy marketplace is not easy. Here are several tips that we employ at Avocet that make rising above it all and being heard much easier:

  1. Know your competition: We do competitive analyses for all of our clients at Avocet Communications. What are competition’s marketing strategies? What’s working? What’s not? What can you learn from this information and how can you do things a bit differently? You do NOT want to get caught looking like or sounding like your competition, but a deep understanding of their positioning is key.
  2. Promote engagement: Create experiences, and encourage connection and interaction with your customers. This means out-of-the-box thinking. But, it also means developing creative strategies that are grounded in a deep understanding of your customer base: how they are, what they care about, how they connect, and what they need.
  3. Look past the product: If you’re pushing your product 100% of the time you will alienate your customers. Create content that has value, and is more than just a sales pitch.
  4. Get people talking: “Sticky” content is the name of game. If you want to be heard above the din, you have to get people talking. Be funny, be daring, be outrageous…be memorable!
  5. Make your content appealing: Your content has to be relatable and be something people want to share. Appeal to emotions. Share real world examples.
  6. Inspire people to act: Always include a compelling call-to-action in your content.
  7. Be everywhere: Use every medium available to you. Remember that each channel requires a different message and a different way of sharing it.

If you are ready to BE HEARD and to BREAK THROUGH THE NOISE, give the team at Avocet a call today!

 

About this author

Lori Jones

President & CEO - Avocet Communications. Increasing Customer Acquisition Through Integrated Marketing Communications

7 Comments - View all

醫學美容-豐眉弓-安瓶-cosmetic-wiki 10:25pm on October 27, 2018

MuGu 【眼部彩妝】戀愛魔法晶澈眼影粉的商品介紹 MuGu,眼部彩妝,戀愛魔法晶澈眼影粉 https://cosmetic.wiki/tags/豐眉弓-安瓶

7 CommentsX
顏值 3:23pm on October 7, 2018

迅速稳定肌膚狀態,恢復肌膚健康,解決所有肌膚問題的爽膚精萃液。

https://skinac.com/tag/顏值

醫學美容 Derma Veil 童顏針 cosmedicbook 6:54am on October 8, 2018

Restylane乃一系列用於美顏的長效透明質酸產品。 Restylane療程能有效撫平皺紋、美化臉型輪廓及唇部,並可改善膚質及肌膚的彈性。Restylane透明質酸作用原理 Restylane透明質酸均以非動物來源的透明質酸作為原料,獨有的NASHA™專利技術研製而成。微量Restylane透明質酸凝膠到皮膚中,可以讓您的面部肌膚恢復豐盈飽滿。 Restylane透明質酸中的透明質酸與人體內的天然透明質酸十分相似,使用前無需進行皮膚測試,引起過敏反應的機率亦極低。

http://cosmedicbook.com/treatments/info/Derma-Veil-童顏針

醫學美容 自體脂肪補臉 cosmetic.wiki 11:57am on October 12, 2018

LOG-ON又有創意文具!麻雀造型便條紙座及燒味擦膠,夠吸引嗎? – STYLE-TIPS.COM 創意文具掀起收集熱潮!LOG-ON又有好介紹。繼之前「富豪雪糕」文具系列後,又有…

https://cosmetic.wiki/tag/自體脂肪補臉

醫學美容 Lumenis LightSheer Desire真空激光脫毛 cosmedicbook 8:47pm on October 14, 2018

9合1升級保護,提升全面防護!!! 相比之前四合一的疫苗只能預防四種hpv病毒,70的相關癌症。 九合一可以預防9種hpv病毒,可預防高達90以上的子宮頸癌、外陰癌、陰道癌和肛門癌及癌前病變等。 HPV9合1子宮頸癌疫苗 Gardasil 功效 100 預防高危致癌的 HPV 16、18、31、33、45、52 及 58 型號 (可減低 90 患子宮頸癌、、90-95 肛門癌、85-90 外陰癌、80-85 陰道癌及相關癌前病變的風險) 100 減低引致生殖器官濕疣 (俗稱「椰菜花」) 的 HPV 6、11 型的感染 (可減低超過 90 患生殖器官濕疣的風險) 男性方面,能減低患上肛門癌、生殖器官濕疣 (俗稱「椰菜花」) 及傳播 HPV 病毒的風險 注射位置紅腫及痛、輕微發燒和頭痛,至今未有嚴重副作用記錄

http://cosmedicbook.com/treatments/info/Lumenis-LightSheer-Desire真空激光脫毛

醫學美容 初乳 cosmetic.wiki 11:12pm on October 20, 2018

▋日本貴婦品牌POLA。喚出我少女魂的點描畫◆花樣年華底妝系列▋ @ 潮流、美妝、消費 創造個人化風格的女性社群 PIXstyleMe ▋日本貴婦品牌POLA。喚出我少女魂的點描畫◆花樣年華底妝系列▋

https://cosmetic.wiki/tag/初乳

醫學美容-原廠正貨-魚子-cosmetic-wiki 5:59am on October 26, 2018

SHISEIDO 資生堂-國際櫃 【花蕾香頌系列】花蕾香頌美體霜的商品介紹 SHISEIDO 資生堂-國際櫃,花蕾香頌系列,花蕾香頌美體霜

https://cosmetic.wiki/tags/原廠正貨-魚子

醫學美容-豐眉弓-安瓶-cosmetic-wiki 10:25pm on October 27, 2018

MuGu 【眼部彩妝】戀愛魔法晶澈眼影粉的商品介紹 MuGu,眼部彩妝,戀愛魔法晶澈眼影粉

https://cosmetic.wiki/tags/豐眉弓-安瓶

E Advertising
 
Marketing automation is, according to industry  statistics , a $32 billion business....
 
Great passion for your product and your business at startup is...
 
Crowdfunding – Marketing Gold! Kickstart more than your capital. Posted by...
 
Five Social Marketing Tips for 2017 You already know that social...
 
50 of the Countries Top Entrepreneurs and CEOs Talk Strategy, Leadership,...
 
At Avocet we are keen strategists that spend our days coming...
 
Today’s consumers are inundated round the clock with literally thousands of...
 
To describe the agency business as “fast paced” is a bit...
 
There is no question that we’re all digitally dialed in like...
 
No doubt, from the biggest business ventures to the smallest news...
 
THERE ARE MANY THINGS TO TAKE INTO CONSIDERATION WHEN DEVELOPING A...
 
Sometimes you are so close to your own marketing that you...
 
I had finally made my way home after attending the BOLO 2014...
 
Retargeting; I’m sure you have heard the term by now.  But...
 
Most businesses have not yet realized the power of video as...
 
Ironically, this blog is about blogging. Many of you may be...
 
Most of us have heard the phrase “content is king”, but...
 
Here are some highlights I wanted to share from the SMMW14...
 
Within the last couple years Facebook ads have taken off.  As...
 
In a role where I am consistently in need creativity, I...
 
Traditional or online, the most successful marketing entails every aspect of...
 
When you think of social media what comes to mind? Photos,...
 
1. Focus On Profit Margins Are you focused on selling products...
 
60 Second Read The fact is that you don’t need to...
 
Can LinkedIn be an effective lead generator for your business? In...
 
• One of the most difficult things for companies to do...
 
Our friends at  eMarketer  just published a handy infographic dubbed  US Digital Media Usage: A Snapshot of 2013 .  Today,...
 
We had the pleasure of recently attending the  BOLO 2012  conference this year...
 
“Don’t be afraid to give up the good to go for...
 
We all know that profitable businesses are built on customers –...
 
Providing the right content at the right time in the right...
 
Pinterest…it’s an image sharing service yet so much more and it...
 
• In 1999, The Cluetrain Manifesto documented what businesses would have...
 
• With recent reports stating that there will soon be more...
 
How do you get your message to stand out and resonate...
 
• After its poor IPO showing and with a need to...
 
• Over the past three months, Google has been refining its...
 
The  Avocet  team had the opportunity to participate in  Arc Thrift Stores  charity golf outing...
 
In today’s complex marketing landscape, it is increasingly difficult to capture...
 
• Believe it or not, the year is half over. Now’s...
 
Savvy marketers are constantly challenged with creating engaging content that resonates...
 
The New Orleans Times-Picayune announced that it is ceasing daily publication...
 
• In all business categories, the defining decision a customer or...
 
Consumers’ use of QR Codes is growing in popularity, up 157percent...
 
It can be terribly confusing – so many social media platforms....
 
The Facebook IPO rollout, hyped to be a huge success, turned...
 
• The late night master’s trademark can be used a great...
 
• Pinterest, the image-based social media network, is riding a wave...
 
Here is a great article from  Search Engine Land  that gives some great advice...
 
Here is a link to the new  video  produced by Bing that...
 
Recently, we came across a great  article  addressing how up to 94%...
 
July 2010 – Special Summer Issue: Cracking The Marketing Code Estimated...
 
June 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
May 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
April 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
March 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
Marketing automation is, according to industry  statistics , a $32 billion business....