Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingCustomer FocusMarketingPublic Relationssocial media
October 18, 2012

Go for GREAT.

“Don’t be afraid to give up the good to go for the great.”
John D. Rockefeller

This quote is so relevant to many aspects of life, and of course business.  John D. Rockefeller didn’t settle for good enough, he strove for greatness, every day.

As a marketing agency, we are constantly challenging clients to strive for greatness across all facets of the brand spectrum and customer experience.  Share of customer attention is increasingly hard to get and good marketing is no longer good enough.  Big changes start with small steps – here are few things you can start doing today to move your business along the path to GREATness:

1. Give your logo and website a mini-makeover

2. Surprise and delight customers every day

3. Craft a Marketing Action Plan for 2013 – and make if fun

4. Spruce up your Facebook Page with a new App or two

5. Go Mobile by launching a mobile friendly website

You can also read one of our favorite books: Good To Great by Jim Collins

About this author

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