Looking at the trends and new technologies unveiled at CES 2015 is always awing. I pulled a few highlighted technologies that are innovative for both consumers and marketers. This emerging media will present new approaches and challenging for reaching consumers with advertising. Although much of this technology is still in beta mode, it does give us insight for where technology and marketing is heading.
Sling TV is launching live internet TV/video services wherever a user has a broadband internet connection. They claim this will gain access to a “virtually untouched audience” through this unique service. It is certainly an attack on the current cable TV model and could revolutionize live television and the way we are able to advertise.
Wearables are now trendy and techy. Smartwatches are a sign of things to come with mobile marketing and push notifications. Consumers are becoming more and more personally connected to technology and media through their own personal devices. It’s not far fetched to think that in the near future marketing through wearables will be another advertising avenue and touch point with your audience.
The way you use your technology in your car is evolving through services like Apple CarPlay and Android Auto Integration. Ford states their goal is for consumers to “interact with media seamlessly and safely” through applications and live streaming. Features will include everything from remote starting your car through your smartphone to syncing music, video, and even live customer interactions through vehicles. New vehicles will start featuring their own modems to allow for more interactivity and live streaming. This will also allow for data to be transferred to and from vehicles, which has huge potentials.
These are just a few trends that we can look for and begin to plan on how this effects our marketing strategy. It is clear that technology is becoming more integrated with daily living as well as providing more personalized user experiences.