Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
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May 30, 2013

How Important is LinkedIn For B2B Lead Generation?

Can LinkedIn be an effective lead generator for your business? In a study of 3,128 HubSpot B2B customers to determine the strongest platform for lead generation, LinkedIn generated the highest visitor-to-lead conversion rate of all of the social media platforms – 2.6 percent, four times higher than Twitter (.67 percent) and seven times better than Facebook (.39 percent).

B2Bs that are focused on Facebook may want to adjust their time and spending more towards LinkedIn.

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