Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
Marketing
October 6, 2015

Integrated Marketing: Assimilating Your Company’s Message Into the Online World

In today’s online world, the face of marketing is constantly changing. In order for businesses to stay competitive, it’s important that they stay up-to-date on the latest marketing tools, trends and strategies. Perhaps one of the most important marketing strategies a business can use is integrated marketing communications.

A this point, you may be wondering, “What is integrated marketing?”

Well, integrated marketing is a strategic approach to achieving your company’s objectives that combines and integrates different promotional methods with the goal of increasing the overall impact of your marketing campaigns. This includes the use of consistent brand messaging across all of your marketing platforms and an overall focus on the customer’s wants and needs. Essentially, integrated marketing is about presenting customers with a relevant and unified image of your brand, whether they are watching an ad on television, following you on social media, reading your blog, or driving past your billboard.

Here are a few tips to help you integrate your marketing, so your business has a clear, consistent message that will grab your target audience and ultimately, grow your sales.

Finding the Right Channels

Social media is, in many ways, a free landscape where we can post content without having to spend much, if any, money. It’s an easy and effective platform to use for marketing your business, but it’s important not to spread yourself too thin. As CIO.com points out, the key to running a successful social media campaign is finding the right channels for your target demographics. Realistically, the majority of your customers are not using every social media platform available, but rather, engaging in one or two that resonate with them.

In order to target the best social media channels for your business, study the audience you are trying to reach and where that audience is most likely to gather online. With a bit of research, you might be surprised what you discover. You may have initially thought Twitter would be a good place to market your business, but then find that your audience is more active on Facebook or Pinterest. Take that information and use it to optimize your social media efforts.

Keeping Your Message Consistent

The most important part of successful integrated marketing communications is applying a distinct, consistent brand message across all of your marketing channels. This means honing in on your brand’s voice and style and then using it in every communication you have with your customer.

In today’s world, we are constantly being exposed to different types of media and advertisements, so much so, that many consumers have become desensitized to the messages they see and here. If your brand messaging lacks consistency and integration, it is likely to fall by the wayside.

Using consistent brand messaging gives your customer a seamless, multi-dimensional experience, and as a result, all of your marketing efforts are made stronger and more effective.

Integrating Marketing Offline

As Inc. Magazine pointed out last year, integrated marketing needs focus both online and off, in order to be most successful. Research shows that there still remains a high percentage of consumer trust in print media. This means that offline marketing can be a powerful way to persuade people to buy products.

However, the integration of offline and online marketing channels is key. It’s not enough to use one or the other disjointedly. Fortunately, integrating online and offline marketing can be as simple as including your website, social media handles, or contact emails in your print ads, or offering a promotional discount to your online product in the weekly paper.

Remember that your customers are consuming media of all types, and that to truly create an integrated marketing campaign, you need to present a consistent message in all of those places.

To maximize your marketing efforts and master your integrated marketing strategy, contact Lori Jones.

About this author

Lori Jones

President & CEO - Avocet Communications. Increasing Customer Acquisition Through Integrated Marketing Communications

10 Comments - View all

Football Solutions Ruthless Juventus exploit Milan misstep 2:44am on November 10, 2018

Republic of Ireland winger James McClean showed he has class during his side's 2-0 win over Bosnia-Herzegovina, moving out of the way in order for a supporter to see Jonathan Walters' first goal. James McClean's sporting gesture gives fan perfect view of Jonathan Walters penalty on night to remember for Republic of Ireland https://bit.ly/2JCArSc

10 CommentsX
醫學美容 VENUS VIVA cosmedicbook 7:15pm on October 8, 2018

以低能量的1064-Q激光反覆掃於皮膚表面,逐步改善皮膚色素問題。 治療時產生的熱能能促進膠原蛋白的再生,回復肌膚彈性。 使用7mm平行光光頭,使輸出的激光更溫和及均勻。功效: 去除紋身 美白及去除面毛 令整體膚色更白更均勻 減淡及去除荷爾蒙斑或反黑 增加皮膚膠原蛋白,改善皮膚彈性 減淡深層色斑 : 黃褐斑,荷爾蒙斑,蝴蝶斑 以低能量的1064-QS激光反覆掃於皮膚表面,逐步改善皮膚色素問題 使用8-10mm平行光光頭,使輸出的激光 更溫和及均勻 1. 激光能透進皮膚深層 2. 激光被黑色素吸收 3. 產生熱能將黑色素體分解 4. 被呑噬細胞吸收及排出體外

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Wealth Link Credit 富通信貸 » 破產服務 9:23pm on October 8, 2018

物業價值/ 物業種類, 按揭成數上限. 申請人的主要收入 來自香港, 申請人的主要收入 並非來自香港. 首間物業. =$700萬至<$1,000萬, 60

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薑療 10:55pm on October 8, 2018

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海月 6:23pm on October 17, 2018

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醫學美容 玫瑰水 cosmetic.wiki 3:20am on October 18, 2018

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醫學美容 革新 cosmetic.wiki 3:54am on October 20, 2018

Himalaya Herbals 【卸妝清潔】溫和胡桃磨砂膏的商品介紹 Himalaya Herbals,卸妝清潔,溫和胡桃磨砂膏

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醫學美容 FineScan療程 11:29am on October 21, 2018

它讓神經原在常規的緊張鍛煉中進行共振燃燒,由此帶來健身運動所無法達到的效果。Ion Magnum複雜的振動波是基于於二十多年對神經原燃燒信號的研究手工製作的。 設備製造者的臨床研究結果顯示,30分鐘的治療相當於在健身房10個小時的運動,可以燃燒高達5000卡路里的熱量。其他臨床研究顯示肌肉生成的速度以及脂肪(表面脂肪以及深部脂肪)减少的速度相應都比運動的效果更好。對於Ion Magnum沒有進行理療的部位,甚至會有抗衰老防氧化的效果。 有受試者治療一次之後同一個部位减掉了3-4英寸(不像其他减肥治療中宣稱的那樣,一次治療减掉了5英寸,但那是全身20多個部位加起來减掉的尺寸)。同時,它還可以减掉脖子和下巴的脂肪,讓你的雙下巴消失 . 每次治療需要25分鐘。治療前後的效果非常明顯,而且會持續1-2天。要想達到更好的效果,最好接受1-2個小時的治療。

http://cosmedicbook.com/treatments/info/FineScan療程

Football Solutions Ruthless Juventus exploit Milan misstep 2:44am on November 10, 2018

Republic of Ireland winger James McClean showed he has class during his side’s 2-0 win over Bosnia-Herzegovina, moving out of the way in order for a supporter to see Jonathan Walters’ first goal. James McClean’s sporting gesture gives fan perfect view of Jonathan Walters penalty on night to remember for Republic of Ireland

https://bit.ly/2JCArSc

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