Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
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January 14, 2014

Is Content Marketing A Requirement For Online Success?

  • 60 Second Read
  • The fact is that you don’t need to do content marketing to be visible online, but if you want to be visible “everywhere,” then utilizing the various platforms for content marketing can achieve that and even give you the opportunity to hold down two to three of the top 10 positions on Google for your relevant keywords.
  • The most popular place for content is your blog, but Google also loves to index video content. You can easily syndicate abbreviated versions of your content on Twitter, LinkedIn and Facebook – drawing more traffic to your blog and to your website.
  • While you’re rolling the dice with pay-per-clicks and banner ads, by continuously adding interesting content, your online visibility will increase just by giving Google what it wants: fresh content on a regular basis.

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