Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingCustomer FocusMarketingPublic Relationssocial media
December 29, 2012

Is Your Business Healthy Enough To Survive 2013?

• One of the most difficult things for companies to do is a physical fitness review of the past 12 months’ performance in order to right what was wrong and re-invent what was status quo.

• Key areas to check your pulse rate include:

1. Corporate Health:
How well did your company’s purpose, position, differentiation and brand awareness work this year? Is it sustainable throughout next year? Is your leadership position strong enough to withstand competing forces? What is preventing growth? What do you have to do to accelerate revenues for 2013?

2. Financial Health:
Are your cost and retail prices flexible enough to withstand volatility in the economy and a possible tax increase, along with consideration for the introduction of what’s known as “Obamacare?” How will you offset health insurance costs especially if you have more than 50 employees? Is your financial picture stalling or accelerating your growth?

3. Employee Health:
Your employees are your most important assets and can provide much-needed feedback. How do you enhance morale? Are employees and management on the same wavelength? Are you marketing your company to attract the best staff possible? Which employees are under or over-achieving?

4. Customer Health:
What do your customers say about you? Would they recommend you to others? Does your advertising speak to them? What great experience are you giving them that they would never expect? How are you maintaining their loyalty between their buying cycles? Do you know your most frequent customers by name?

About this author

9 Comments - View all

futbol.run Cover Story - News 8:13am on November 20, 2018

The pair were embroiled in a criminal case when Benzema was arrested by French police for his alleged part in blackmailing Valbuena about the leaking of a sex-tape. Mathieu Valbuena says he has not thought about Karim Benzema in the wake of sex-tape scandal as Lyon playmaker discusses 's*** season' https://bit.ly/2S3sXus

9 CommentsX
HIFU 無創超聲波4D拉皮 1:31pm on October 9, 2018

我們採用國際及美國食品及藥物管理局FDA認可的CO2 激光儀 LUTRONICS® SPECTRA SPR, 具安全性, 準確度高 . 二氧化碳激光可安全地去除皮膚上的癦痣、肉粒、疣、老人斑等問題。此激光的幼細光束可準確及直接地將要去除的組織氧化,過程快捷,傷口細小及乾淨,對周圍的皮膚傷害減至最少。一般1-2次就可永久去除。

http://cosmedicbook.com/treatments/info/HIFU-無創超聲波4D拉皮

醫學美容 展扇 cosmetic.wiki 8:27pm on October 13, 2018

Simpatico 幸感 【蠟燭】鞋釘杯香氛蠟燭NO91海洋的商品介紹 Simpatico 幸感,蠟燭,鞋釘杯香氛蠟燭NO91海洋

https://cosmetic.wiki/tag/展扇

醫學美容 眼睛無神 cosmetic.wiki 9:36pm on October 14, 2018

Kiss Me 奇士美-專櫃 【酵素潤膚系列】酵素潤膚去角質化妝水的商品介紹 Kiss Me 奇士美-專櫃,酵素潤膚系列,酵素潤膚去角質化妝水

https://cosmetic.wiki/tag/眼睛無神

醫學美容 Dysport 小V臉 4:39am on October 15, 2018

NEAUVIA,歐洲血統透明質酸,目前遍布於全世界56個國家,行政總部在瑞士,卻是源自於意大利的品牌。採用21世紀先進的技術,提取出前所未有的高純度透明質酸,迅速的在全球攻占市場,卓越的品質,領先的技術和平民的價位,已經逐漸的出現在大眾的視線裡,被越來越的人使用。NEAUVIA以系列分女性專用和男性專用,大中小分子以及唇部專用和私處專用,其中私處專用己經在國內一些比較大的整形機構普遍使用。素材提取無與倫比的純淨,運用嶄新PEG鏈結技術-更安全

http://cosmedicbook.com/treatments/info/Dysport-小V臉

腹直肌 12:51pm on October 18, 2018

介紹肌膚保養系列中的精華油産品。

https://skinac.com/tag/腹直肌

醫學美容 療程 cosmetic.wiki 5:35pm on October 19, 2018

經典標誌回歸!YSL Monogram配飾系列 – STYLE-TIPS.COM 今年接掌 Saint Laurent 設計大任的 Anthony Vaccare…

https://cosmetic.wiki/tag/療程

醫學美容 NEAUVIA——新型第二代透明質酸 cosmedicbook 12:01pm on October 21, 2018

Ellanse洢蓮絲(依戀詩)是一款荷蘭與英國共同研發的的新型真皮填充劑,是由30的25-50微米(µm)的聚己內酯(polycaprolactone, PCL)完美微型正圓晶球,以及70的PBS-生物降解材料(carboxymethylcellulose, CMC)製成的凝膠體,這些成分都是通過FDA(美國食品藥品監督管理局)和歐洲CE認證的安全成分,在人體內水分和二氧化碳作用下可以完全被分解吸收和排出的安全物質,對人體不會產生過敏反應,因此治療前不需經過敏檢測,在使用上幾乎不產生副作用。

http://cosmedicbook.com/treatments/info/NEAUVIA——新型第二代透明質酸

Football Solutions UEFA Europa League – Tottenham-Dnipro 12:22pm on November 7, 2018

Craig Bellamy could be questioned by police after the Wales striker was left ‘battered and bruised’ following an alleged brawl outside a nightclub in Cardiff last weekend. Craig Bellamy hurt in alleged brawl outside Eden Lounge nightclub in Cardiff

https://bit.ly/2JCArSc

futbol.run Cover Story – News 8:13am on November 20, 2018

The pair were embroiled in a criminal case when Benzema was arrested by French police for his alleged part in blackmailing Valbuena about the leaking of a sex-tape. Mathieu Valbuena says he has not thought about Karim Benzema in the wake of sex-tape scandal as Lyon playmaker discusses ‘s*** season’

https://bit.ly/2S3sXus

E Advertising
 
Marketing automation is, according to industry  statistics , a $32 billion business....
 
Great passion for your product and your business at startup is...
 
Crowdfunding – Marketing Gold! Kickstart more than your capital. Posted by...
 
Five Social Marketing Tips for 2017 You already know that social...
 
50 of the Countries Top Entrepreneurs and CEOs Talk Strategy, Leadership,...
 
At Avocet we are keen strategists that spend our days coming...
 
Today’s consumers are inundated round the clock with literally thousands of...
 
To describe the agency business as “fast paced” is a bit...
 
There is no question that we’re all digitally dialed in like...
 
No doubt, from the biggest business ventures to the smallest news...
 
THERE ARE MANY THINGS TO TAKE INTO CONSIDERATION WHEN DEVELOPING A...
 
Sometimes you are so close to your own marketing that you...
 
I had finally made my way home after attending the BOLO 2014...
 
Retargeting; I’m sure you have heard the term by now.  But...
 
Most businesses have not yet realized the power of video as...
 
Ironically, this blog is about blogging. Many of you may be...
 
Most of us have heard the phrase “content is king”, but...
 
Here are some highlights I wanted to share from the SMMW14...
 
Within the last couple years Facebook ads have taken off.  As...
 
In a role where I am consistently in need creativity, I...
 
Traditional or online, the most successful marketing entails every aspect of...
 
When you think of social media what comes to mind? Photos,...
 
1. Focus On Profit Margins Are you focused on selling products...
 
60 Second Read The fact is that you don’t need to...
 
Can LinkedIn be an effective lead generator for your business? In...
 
• One of the most difficult things for companies to do...
 
Our friends at  eMarketer  just published a handy infographic dubbed  US Digital Media Usage: A Snapshot of 2013 .  Today,...
 
We had the pleasure of recently attending the  BOLO 2012  conference this year...
 
“Don’t be afraid to give up the good to go for...
 
We all know that profitable businesses are built on customers –...
 
Providing the right content at the right time in the right...
 
Pinterest…it’s an image sharing service yet so much more and it...
 
• In 1999, The Cluetrain Manifesto documented what businesses would have...
 
• With recent reports stating that there will soon be more...
 
How do you get your message to stand out and resonate...
 
• After its poor IPO showing and with a need to...
 
• Over the past three months, Google has been refining its...
 
The  Avocet  team had the opportunity to participate in  Arc Thrift Stores  charity golf outing...
 
In today’s complex marketing landscape, it is increasingly difficult to capture...
 
• Believe it or not, the year is half over. Now’s...
 
Savvy marketers are constantly challenged with creating engaging content that resonates...
 
The New Orleans Times-Picayune announced that it is ceasing daily publication...
 
• In all business categories, the defining decision a customer or...
 
Consumers’ use of QR Codes is growing in popularity, up 157percent...
 
It can be terribly confusing – so many social media platforms....
 
The Facebook IPO rollout, hyped to be a huge success, turned...
 
• The late night master’s trademark can be used a great...
 
• Pinterest, the image-based social media network, is riding a wave...
 
Here is a great article from  Search Engine Land  that gives some great advice...
 
Here is a link to the new  video  produced by Bing that...
 
Recently, we came across a great  article  addressing how up to 94%...
 
July 2010 – Special Summer Issue: Cracking The Marketing Code Estimated...
 
June 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
May 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
April 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
March 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
Marketing automation is, according to industry  statistics , a $32 billion business....