Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
Marketing
December 12, 2015

Keeping Your Brand Strong With Integrated Marketing

The marketing world of today is much more complicated than the marketing world of twenty-five years ago. Where there used to be only a handful of ways to market your brand to your audience, there are now, quite literally, hundreds. In 1989, it was believed that a consumer only needed to see your brand message three times in order to influence them to make a buying decision. Today, on the other hand, research has shown that consumers need to see your message 20 times – or more – to be influenced in the same way.

With countless ways to deploy your message, develop your brand, generate interest, and sell your product or service, it is more important now than ever to communicate with your audience across a broad range of marketing channels. A strong integrated marketing plan will make use of a variety of tactics, and it is essential that every marketing approach works together to create maximum impact and get the best possible results. As a business, it is important to keep your brand strong through integrated marketing.

These days, marketing surrounds us constantly. So, when a business creates their marketing plan, it is necessary to take into account the various forms of media which can be used to communicate to customers and potential customers. If the messages from your various marketing channels don’t work together cohesively and embody the same style and tone, they may actually work to undermine your brand, rather than fortify it as they can and should. This means your marketing communications cannot create the impact and compel customers and potential customers to make a buying decision.

In today’s fragmented marketing industry, a business that has a strong, integrated approach across all of their marketing channels is the one that will see the most success from its marketing campaign. Integrated marketing will strengthen your business’ brand because it ensures that the message you are communicating about your products or services is clear, no matter which medium your customer is using.

Contact us for assistance in creating an integrated marketing plan for your business that will keep your brand strong.

About this author

Lori Jones

President & CEO - Avocet Communications. Increasing Customer Acquisition Through Integrated Marketing Communications

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Howdy this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get advice from someone with experience. Any help would be greatly appreciated!

http://www.div2.de

http://delois.stopthevax.com/exactly-how-is-the-difference-between-an-idea-and-a-powerful-invention-and-how-do-i-properly-document-my-idea/ 3:26am on January 13, 2019

I have not checked in here for some time as I thought it was getting boring, but the last few posts are good quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂

http://delois.stopthevax.com/exactly-how-is-the-difference-between-an-idea-and-a-powerful-invention-and-how-do-i-properly-document-my-idea/

http://patent-an-invention-idea26047.fitnell.com/19763284/patent-an-invention-idea-no-further-a-mystery 3:18am on January 14, 2019

I’m curious to find out what blog system you happen to be working with? I’m experiencing some small security problems with my latest website and I’d like to find something more safeguarded. Do you have any recommendations?

http://patent-an-invention-idea26047.fitnell.com/19763284/patent-an-invention-idea-no-further-a-mystery

Appliance Repair 6:39am on January 16, 2019

I haven’t checked in here for some time because I thought it was getting boring, but the last several posts are good quality so I guess I’ll add you back to my everyday bloglist. You deserve it my friend 🙂

https://brayappliance.com/

2019 jamb answers 10:26am on January 16, 2019

An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

https://examformat.net/2019-jamb-expojamb-runzjamb-answersbest-jamb-expo/

Local SEO 1:54pm on January 16, 2019

I was suggested this web site by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my problem. You’re incredible! Thanks!

http://exclusivelocalseo.com/

mehr Informationen finden Sie hier 5:21pm on January 16, 2019

I am glad to be a visitant of this thoroughgoing website! , regards for this rare info ! .

https://mobilfunktechnologie.com/

recommended you read 1:31am on January 17, 2019

I’d incessantly want to be update on new posts on this website , bookmarked! .

http://vipleague.bz

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