Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
Marketing
December 12, 2015

Keeping Your Brand Strong With Integrated Marketing

The marketing world of today is much more complicated than the marketing world of twenty-five years ago. Where there used to be only a handful of ways to market your brand to your audience, there are now, quite literally, hundreds. In 1989, it was believed that a consumer only needed to see your brand message three times in order to influence them to make a buying decision. Today, on the other hand, research has shown that consumers need to see your message 20 times – or more – to be influenced in the same way.

With countless ways to deploy your message, develop your brand, generate interest, and sell your product or service, it is more important now than ever to communicate with your audience across a broad range of marketing channels. A strong integrated marketing plan will make use of a variety of tactics, and it is essential that every marketing approach works together to create maximum impact and get the best possible results. As a business, it is important to keep your brand strong through integrated marketing.

These days, marketing surrounds us constantly. So, when a business creates their marketing plan, it is necessary to take into account the various forms of media which can be used to communicate to customers and potential customers. If the messages from your various marketing channels don’t work together cohesively and embody the same style and tone, they may actually work to undermine your brand, rather than fortify it as they can and should. This means your marketing communications cannot create the impact and compel customers and potential customers to make a buying decision.

In today’s fragmented marketing industry, a business that has a strong, integrated approach across all of their marketing channels is the one that will see the most success from its marketing campaign. Integrated marketing will strengthen your business’ brand because it ensures that the message you are communicating about your products or services is clear, no matter which medium your customer is using.

Contact us for assistance in creating an integrated marketing plan for your business that will keep your brand strong.

About this author

Lori Jones

President & CEO - Avocet Communications. Increasing Customer Acquisition Through Integrated Marketing Communications

12 Comments - View all

Football Solutions Futsal Champions League - Allstars-Encamp - Match info 4:05pm on November 5, 2018

Portsmouth manager Tony Adams has been promised funds with which to attack the January sales as the club look to add to the £4.4million capture of Nadir Belhadj on a permanent deal Pompey boss Adams promised more January cash after £4.4m Belhadj capture https://bit.ly/2JCArSc

12 CommentsX
醫學美容 打斑 cosmetic.wiki 1:37am on October 10, 2018

【食】韓國人氣沖泡飲品 ❤️ VONBEE 茶球禮盒 (葡萄柚柚子茶紅棗) @ 潮流、美妝、消費 創造個人化風格的女性社群 PIXstyleMe 【食】韓國人氣沖泡飲品 ❤️ VONBEE 茶球禮盒 (葡萄柚柚子茶紅棗)

https://cosmetic.wiki/tag/打斑

truSculpt Cutera truSculpt 1:50am on October 10, 2018

CLINIQUE 倩碧線上購物官網。瀏覽Clinique倩碧官方網站,了解更多線上購物、護膚、彩粧、香氛及禮品詳情。通過過敏性測試,百分百不含香料。

https://skinac.com/tag/Cutera

Teosyal® Redensity II 熊猫針 9:14am on October 10, 2018

TULIP HIFU療程屬非侵入性及非手術的緊膚修身治療,獲歐盟CE、韓國KFDA、GMP、ISO9001、ISO13485等認證,安全可靠。 Tulip的DUAL HIFU精細技術,對面部和眼部治療特別有效;另外,TULIP FB有的13mm及7mm STAMP蓋印式治HIFU治療頭設計,眼、面以外部位,同時具「造身」效果。TULIP【DUAL HIFU高能量聚焦超聲波平台】【特點】- 非手術、非侵入性緊膚治療- 適用於任何膚色肌膚- 治療更精確、更安全- 備有7mm及13mm治療頭,可收緊腹部、臀部、手臂等鬆弛肌膚 【治療目的】- 緊緻肌膚- 提升輪廓- 減淡皺紋- 重塑輪廓線條- 嫩膚亮肌- 提升下垂眼部- 重塑身體線條 (用於7mm/13mm修身治療頭)- 重點減少脂肪細胞 (用於7mm/13mm修身治療頭)

http://cosmedicbook.com/treatments/info/Teosyal®-Redensity-II-熊猫針

醫學美容 SPECTRA 1064 激光美白 2:35am on October 15, 2018

我們彩用國際及美國食品及藥物管理局FDA認可的CO2 激光儀 Lutronics® Spectra SPR, 具安全性, 準確度高 . 二氧化碳激光可安全地去除皮膚上的癦痣、肉粒、疣、老人斑等問題。此激光的幼細光束可準確及直接地將要去除的組織氧化,過程快捷,傷口細小及乾淨,對周圍的皮膚傷害減至最少。一般1-2次就可永久去除。

http://cosmedicbook.com/treatments/info/SPECTRA-1064-激光美白

Wealth Link Credit 富通信貸 » 立即申請 7:54pm on October 15, 2018

您是否曾經渴望尋找一個適合自己需求的靈活樓宇按揭計劃?歐力士是您最好的選擇。我們提供多樣化的按揭計劃,包括住宅、商用、工業物業。我們的專業團隊會應 …

http://wealthlink.hk/?page_id=140

有機幹細胞修護CC霜 12:32am on October 17, 2018

透過10款精選植物油,包括希臘克里特島翡翠橄欖油,賦予肌膚亮澤柔嫩,由裡而外綻放迷人光采,散發柔滑動人的質感。

https://skinac.com/tag/有機幹細胞修護CC霜

草說 1:32pm on October 17, 2018

指尖都能真切感受到的飽滿彈力有效淡化細紋、恢復緊緻煥采緊緻彈潤肌的精華霜

https://skinac.com/tag/草說

醫學美容 瘦臉 cosmetic.wiki 7:25pm on October 17, 2018

♡♡全新升級潘婷乳液修護潤髮精華素:新體驗新感受♡♡ – 依依的分享小天地 – FashionGuide 華人時尚專業評鑑 對於潘婷的產品並不陌生,每每看到電視廣告,真的好生羨慕有著烏黑髮質,而且保養不是只有臉或身體,頭頂的保養也得重視,何況現在的許多產品已有分區保養了。…,

https://cosmetic.wiki/tag/瘦臉

醫學美容 高手 cosmetic.wiki 7:05am on October 19, 2018

LANCOME 蘭蔻 【活妍能量抗氧系列】活妍能量抗氧日霜的商品介紹 LANCOME 蘭蔻,活妍能量抗氧系列,活妍能量抗氧日霜

https://cosmetic.wiki/tag/高手

醫學美容-二合一-曬腿-cosmetic-wiki 5:01pm on October 27, 2018

napla 娜普菈 【HB芬達絲 C・D・M 洗護系列】C洗髮精(染髮專用) HB FANTASCARE C SHAMPOO的商品介紹 napla 娜普菈,HB芬達絲 C・D・M 洗護系列,C洗髮精(染髮專用) HB FANTASCARE C SHAMPOO

https://cosmetic.wiki/tags/二合一-曬腿

Football Solutions Futsal Champions League – Allstars-Encamp – Match info 4:05pm on November 5, 2018

Portsmouth manager Tony Adams has been promised funds with which to attack the January sales as the club look to add to the £4.4million capture of Nadir Belhadj on a permanent deal Pompey boss Adams promised more January cash after £4.4m Belhadj capture

https://bit.ly/2JCArSc

X Marketing
 
I often say that the best plans are those that change....
 
For millennia, humankind has been telling stories. Every culture, throughout history,...
 
As CEO of a mid-sized agency, I make what seems like...
 
Marketing automation is, according to industry  statistics , a $32 billion business....
 
50 of the Countries Top Entrepreneurs and CEOs Talk Strategy, Leadership,...
 
At Avocet we are keen strategists that spend our days coming...
 
Today’s consumers are inundated round the clock with literally thousands of...
 
To describe the agency business as “fast paced” is a bit...
 
Marketing is an ever-changing, ever-evolving business. It’s fast, on-trend, and won’t...
 
I’ve been in the marketing business for a long time. I’ve...
 
At its core, branding is about one thing: value proposition. Defining...
 
Let’s take a short survey. No pen or paper needed. Be...
 
Sometimes a good metaphor really crystalizes an important point. And, as...
 
Are you keeping up with constant developments and new tools in...
 
As a business owner, you may sometimes feel that you are...
 
You have been planning this event for months. You have it...
 
HubSpot’s 2015 State of Inbound Marketing Survey offers marketers some valuable insight into how the industry...
 
When was the last time your business held a meeting to...
 
The marketing world of today is much more complicated than the...
 
Successful digital marketing requires an integrated approach in order to be...
 
In small businesses, marketing plan development can make or break you. It is important...
 
Integrated marketing communication is a strategic marketing effort that has rapidly...
 
There is no shortage of marketing channels, online or off. But...
 
Perhaps one of the most time-intensive components of an integrated business...
 
As a small business, your success hinges on getting the word...
 
One of the most important strategies to integrate into your communications...
 
Public Relations, specifically media relations – that sought after, extremely important...
 
If you’re a start-up, your entrepreneurial plate is full. It’s fun,...
 
In today’s online world, the face of marketing is constantly changing....
 
Picture a chair in your mind. Now, imagine that all four...
 
In the agency world a large portion of your job is...
 
Yes, content is still king, but there are so many kingdoms...
 
We field many questions regarding the differences between customer segmentation and...
 
Ironically, this blog is about blogging. Many of you may be...
 
Most companies develop their marketing plans starting with the normal research,...
 
Have you sat on a bus recently or jumped on an...
 
Most of us have heard the phrase “content is king”, but...
 
Here are some highlights I wanted to share from the SMMW14...
 
Within the last couple years Facebook ads have taken off.  As...
 
In a role where I am consistently in need creativity, I...
 
Traditional or online, the most successful marketing entails every aspect of...
 
When you think of social media what comes to mind? Photos,...
 
1. Focus On Profit Margins Are you focused on selling products...
 
60 Second Read The fact is that you don’t need to...
 
Can LinkedIn be an effective lead generator for your business? In...
 
• One of the most difficult things for companies to do...
 
Our friends at  eMarketer  just published a handy infographic dubbed  US Digital Media Usage: A Snapshot of 2013 .  Today,...
 
We had the pleasure of recently attending the  BOLO 2012  conference this year...
 
“Don’t be afraid to give up the good to go for...
 
We all know that profitable businesses are built on customers –...
 
Providing the right content at the right time in the right...
 
Pinterest…it’s an image sharing service yet so much more and it...
 
• In 1999, The Cluetrain Manifesto documented what businesses would have...
 
• With recent reports stating that there will soon be more...
 
How do you get your message to stand out and resonate...
 
• After its poor IPO showing and with a need to...
 
• Over the past three months, Google has been refining its...
 
The  Avocet  team had the opportunity to participate in  Arc Thrift Stores  charity golf outing...
 
In today’s complex marketing landscape, it is increasingly difficult to capture...
 
• Believe it or not, the year is half over. Now’s...
 
Savvy marketers are constantly challenged with creating engaging content that resonates...
 
The New Orleans Times-Picayune announced that it is ceasing daily publication...
 
• In all business categories, the defining decision a customer or...
 
Consumers’ use of QR Codes is growing in popularity, up 157percent...
 
It can be terribly confusing – so many social media platforms....
 
The Facebook IPO rollout, hyped to be a huge success, turned...
 
• The late night master’s trademark can be used a great...
 
• Pinterest, the image-based social media network, is riding a wave...
 
Here is a great article from  Search Engine Land  that gives some great advice...
 
Here is a link to the new  video  produced by Bing that...
 
Recently, we came across a great  article  addressing how up to 94%...
 
July 2010 – Special Summer Issue: Cracking The Marketing Code Estimated...
 
June 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
May 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
April 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
March 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
Some title Some author
Some excerpt
I often say that the best plans are those that change....