Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
Digital MarketingSEO
March 4, 2015

Making Your Webpage Findable

It is obvious that marketing is no longer as simple as placing your message in one newspaper and on four local broadcast channels, to get the profit needle moving up. These days there are many, many ways to go about building and deploying an extremely successful marketing campaign. There are even free tactics and methods that pay off exponentially; however, one must always remember, if the right people don’t receive your marketing message, they will never buy your product or service.

It is a given that all companies need websites. Websites have become the face of businesses. In some situations, websites may be potential customers’ first experience with your brand; therefore, it is worth the investment in the layout, design, and overall flow of a business website. All businesses, however, must remember… if a potential customer cannot find you, they will never buy from you. This is where search-engine-optimization comes in. It guides the design and content of a web page, so search engines bring up your site link in search results, which in turn generates more web traffic.

Search-engine-optimization (SEO) can be extremely complex. It may even involve high-level back-end coding. It is no doubt worth the investment in hiring an expert to complete SEO on your company’s behalf. These experts know how to find the correct keywords, the words most people in your potential customer pool are actively searching for, which are then incorporated in your site, on both the site itself and the coding that lays out your site. These SEO experts take your coding and ensure keywords are placed and labeled correctly, that way when Google’s crawlers are scanning your page, they know your business specialty and serve your site’s link in relevant results pages.

Google and other top searches engines realize the Internet landscape is just as diverse as TV, cable, and radio have become over the past decade. Their robots are optimized to patrol the ever-expanding web to ensure your site really is an authority in its specialty. Their bots patrol your social media accounts, blogs that mention or link to your page, plus many other crevices of the web that may mention your site. When the bots are able to find more of your content and all of it matches, then your site is going to rank higher in their search results and clicks will begin to flood into your site. Hiring experts in SEO, however, is key to making your business page quickly rise to the top of those search results, which will increase your website traffic and hopefully increase your sales.

About this author

n Digital Marketing
 
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