Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingCustomer FocusMarketingPublic Relationssocial media
May 28, 2010

May 60 Seconds

May 2010 –

Estimated Reading Time: 60 Seconds
60 Second Articles:

  1. Competitive Intelligence: With One Click, Follow Your Competitors Online
  2. Risky Business: Unleashing Innovation
  3. The 60 Second Close: How To Get An Injection Of Innovation

1. Competitive Intelligence: With One Click, Follow Your Competitors Online


  • We want to be the first to let you know about a new and free software program – so new that it’s still in beta version – that will help you keep track of the online activities of your competitors, vendors, customers and prospects in real time.
  • Want to know when one of your competitors introduces a new product? Or, when one of your prospects blogs or tweets about needing a specific product or vendor?
  • The software program is called WorkStreamer – Give it a try and stay informed. Knowledge is power.



2. Risky Business: Unleashing Innovation


  • Innovation is the central nervous system of any business. Innovation leads to improved products, a better way of conducting your business and more profits. Although innovation is crucial to a company’s long-term success, there still remain pockets that are comfortable with the status quo in any company.
  • So how do you unleash the innovative spirit? Eliminate “tried and true” from your vocabulary and implement a series of “what ifs.” Just because one company is doing something, doesn’t mean that it’s right for you.
  • For example, why does a bank always have to look like a bank? Imagine a bank that looks like a coffee shop, with customers enjoying a latte while conducting their financial transactions
  • Or, for an online perspective, what if your website didn’t look like a website, but instead featured a series of short video vignettes about your team and how fun it would be to work with your company.
  • Innovation is risky, but it moves your business forward and can give you a great story to tell. We say, “Go for it.”


3. The 60 Second Close: How To Get An Injection Of Innovation

  • Innovation also applies to your marketing efforts. Are you doing the same things over and over and expecting different results? If so, you’re in need of an injection of innovation.

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