Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingCustomer FocusMarketingPublic Relationssocial media
May 28, 2010

May 60 Seconds

May 2010 –

Estimated Reading Time: 60 Seconds
60 Second Articles:

  1. Competitive Intelligence: With One Click, Follow Your Competitors Online
  2. Risky Business: Unleashing Innovation
  3. The 60 Second Close: How To Get An Injection Of Innovation

1. Competitive Intelligence: With One Click, Follow Your Competitors Online

 

  • We want to be the first to let you know about a new and free software program – so new that it’s still in beta version – that will help you keep track of the online activities of your competitors, vendors, customers and prospects in real time.
  • Want to know when one of your competitors introduces a new product? Or, when one of your prospects blogs or tweets about needing a specific product or vendor?
  • The software program is called WorkStreamer – www.WorkStreamer.com. Give it a try and stay informed. Knowledge is power.

 

**************************

2. Risky Business: Unleashing Innovation

 

  • Innovation is the central nervous system of any business. Innovation leads to improved products, a better way of conducting your business and more profits. Although innovation is crucial to a company’s long-term success, there still remain pockets that are comfortable with the status quo in any company.
  • So how do you unleash the innovative spirit? Eliminate “tried and true” from your vocabulary and implement a series of “what ifs.” Just because one company is doing something, doesn’t mean that it’s right for you.
  • For example, why does a bank always have to look like a bank? Imagine a bank that looks like a coffee shop, with customers enjoying a latte while conducting their financial transactions
  • Or, for an online perspective, what if your website didn’t look like a website, but instead featured a series of short video vignettes about your team and how fun it would be to work with your company.
  • Innovation is risky, but it moves your business forward and can give you a great story to tell. We say, “Go for it.”

**************************

3. The 60 Second Close: How To Get An Injection Of Innovation

  • Innovation also applies to your marketing efforts. Are you doing the same things over and over and expecting different results? If so, you’re in need of an injection of innovation.

About this author

0 comments

There are no comments for this post yet.

Be the first to comment. Click here.

E Advertising
 
Marketing automation is, according to industry  statistics , a $32 billion business....
 
Great passion for your product and your business at startup is...
 
Crowdfunding – Marketing Gold! Kickstart more than your capital. Posted by...
 
Five Social Marketing Tips for 2017 You already know that social...
 
50 of the Countries Top Entrepreneurs and CEOs Talk Strategy, Leadership,...
 
At Avocet we are keen strategists that spend our days coming...
 
Today’s consumers are inundated round the clock with literally thousands of...
 
To describe the agency business as “fast paced” is a bit...
 
There is no question that we’re all digitally dialed in like...
 
No doubt, from the biggest business ventures to the smallest news...
 
THERE ARE MANY THINGS TO TAKE INTO CONSIDERATION WHEN DEVELOPING A...
 
Sometimes you are so close to your own marketing that you...
 
I had finally made my way home after attending the BOLO 2014...
 
Retargeting; I’m sure you have heard the term by now.  But...
 
Most businesses have not yet realized the power of video as...
 
Ironically, this blog is about blogging. Many of you may be...
 
Most of us have heard the phrase “content is king”, but...
 
Here are some highlights I wanted to share from the SMMW14...
 
Within the last couple years Facebook ads have taken off.  As...
 
In a role where I am consistently in need creativity, I...
 
Traditional or online, the most successful marketing entails every aspect of...
 
When you think of social media what comes to mind? Photos,...
 
1. Focus On Profit Margins Are you focused on selling products...
 
60 Second Read The fact is that you don’t need to...
 
Can LinkedIn be an effective lead generator for your business? In...
 
• One of the most difficult things for companies to do...
 
Our friends at  eMarketer  just published a handy infographic dubbed  US Digital Media Usage: A Snapshot of 2013 .  Today,...
 
We had the pleasure of recently attending the  BOLO 2012  conference this year...
 
“Don’t be afraid to give up the good to go for...
 
We all know that profitable businesses are built on customers –...
 
Providing the right content at the right time in the right...
 
Pinterest…it’s an image sharing service yet so much more and it...
 
• In 1999, The Cluetrain Manifesto documented what businesses would have...
 
• With recent reports stating that there will soon be more...
 
How do you get your message to stand out and resonate...
 
• After its poor IPO showing and with a need to...
 
• Over the past three months, Google has been refining its...
 
The  Avocet  team had the opportunity to participate in  Arc Thrift Stores  charity golf outing...
 
In today’s complex marketing landscape, it is increasingly difficult to capture...
 
• Believe it or not, the year is half over. Now’s...
 
Savvy marketers are constantly challenged with creating engaging content that resonates...
 
The New Orleans Times-Picayune announced that it is ceasing daily publication...
 
• In all business categories, the defining decision a customer or...
 
Consumers’ use of QR Codes is growing in popularity, up 157percent...
 
It can be terribly confusing – so many social media platforms....
 
The Facebook IPO rollout, hyped to be a huge success, turned...
 
• The late night master’s trademark can be used a great...
 
• Pinterest, the image-based social media network, is riding a wave...
 
Here is a great article from  Search Engine Land  that gives some great advice...
 
Here is a link to the new  video  produced by Bing that...
 
Recently, we came across a great  article  addressing how up to 94%...
 
July 2010 – Special Summer Issue: Cracking The Marketing Code Estimated...
 
June 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
May 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
April 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
March 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
Marketing automation is, according to industry  statistics , a $32 billion business....