Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
MarketingStrategic Marketing
February 23, 2016

Online Marketing Tools for 2016

Are you keeping up with constant developments and new tools in online marketing?  The right tools can help you manage your presence, achieve results, and ensure that your digital strategies are successful. Here are several tools worth considering.

Before starting any campaign, make sure you’re using the right metrics of online marketing. Only then can you measure the results and enhance the things that really work.


Hootsuite easily schedules and publishes messages to all your social networks and access comprehensive reporting.

Screen Shot 2016-02-23 at 1.31.52 PMFindThatLead

Have you ever spent hours stalking the internet to connect with that important lead? FindThatLead is an indispensable tool to help you find email and other contact information for your network.

Screen Shot 2016-02-23 at 1.36.19 PMQualaroo

With its online surveys, Qualaroo, a customer insight tool, allows you to quickly analyze why someone visits and makes purchases from your site. Polls appear as a pop-up, for all visitors or only to those who meet certain requirements.  Screen Shot 2016-02-23 at 1.37.15 PM


Create contests and promotions across multiple channels of social networks at once, including Facebook, Twitter, YouTube, Instagram, Pinterest and Tumblr. It also lets you schedule and manage your postings in different social networks, monitor what your users say and measure the results. With its calendar function, you can easily program campaigns and have everything organized.



Screen Shot 2016-02-23 at 1.39.44 PM


Infographics are an invaluable online marketing tool that can significantly increase page views and increase the chances that information going viral. But, what if you don’t have a graphic designer in your company?

Piktochart has over 500 templates that are updated every week. Simply select one, add your data, and change texts, fonts, and colors to make it unique. You can also add maps, graphics, icons, photographs, and video before sharing on your social networks.

Screen Shot 2016-02-23 at 1.41.20 PM


Far from being outdated, email marketing and email retargeting are still viable tactics in your overall online marketing strategy. Mailrelay is an advanced platform that helps you take your email marketing campaigns further with multiple functionalities.

Screen Shot 2016-02-23 at 1.42.20 PM

Ebooks and white papers are useful tools to attract and convert online visitors to leads.

Bloxp is a free tool that converts up to 250 of your blog posts into an eBook automatically, creating a correctly formatted and easy to read ePub or puts it in Mobi file format. It’s a great way to recycle your content with minimal effort.

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Call Avocet today to learn more.

About this author

Lori Jones

President & CEO - Avocet Communications. Increasing Customer Acquisition Through Integrated Marketing Communications

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Most companies develop their marketing plans starting with the normal research,...
Have you sat on a bus recently or jumped on an...
Most of us have heard the phrase “content is king”, but...
Here are some highlights I wanted to share from the SMMW14...
Within the last couple years Facebook ads have taken off.  As...
In a role where I am consistently in need creativity, I...
Traditional or online, the most successful marketing entails every aspect of...
When you think of social media what comes to mind? Photos,...
1. Focus On Profit Margins Are you focused on selling products...
60 Second Read The fact is that you don’t need to...
Can LinkedIn be an effective lead generator for your business? In...
• One of the most difficult things for companies to do...
Our friends at  eMarketer  just published a handy infographic dubbed  US Digital Media Usage: A Snapshot of 2013 .  Today,...
We had the pleasure of recently attending the  BOLO 2012  conference this year...
“Don’t be afraid to give up the good to go for...
We all know that profitable businesses are built on customers –...
Providing the right content at the right time in the right...
Pinterest…it’s an image sharing service yet so much more and it...
• In 1999, The Cluetrain Manifesto documented what businesses would have...
• With recent reports stating that there will soon be more...
How do you get your message to stand out and resonate...
• After its poor IPO showing and with a need to...
• Over the past three months, Google has been refining its...
The  Avocet  team had the opportunity to participate in  Arc Thrift Stores  charity golf outing...
In today’s complex marketing landscape, it is increasingly difficult to capture...
• Believe it or not, the year is half over. Now’s...
Savvy marketers are constantly challenged with creating engaging content that resonates...
The New Orleans Times-Picayune announced that it is ceasing daily publication...
• In all business categories, the defining decision a customer or...
Consumers’ use of QR Codes is growing in popularity, up 157percent...
It can be terribly confusing – so many social media platforms....
The Facebook IPO rollout, hyped to be a huge success, turned...
• The late night master’s trademark can be used a great...
• Pinterest, the image-based social media network, is riding a wave...
Here is a great article from  Search Engine Land  that gives some great advice...
Here is a link to the new  video  produced by Bing that...
Recently, we came across a great  article  addressing how up to 94%...
July 2010 – Special Summer Issue: Cracking The Marketing Code Estimated...
June 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
May 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
April 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
March 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
As marketers, our job is to conceive of and deploy strategies...