Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
MarketingStrategic Marketing
February 23, 2016

Online Marketing Tools for 2016

Are you keeping up with constant developments and new tools in online marketing?  The right tools can help you manage your presence, achieve results, and ensure that your digital strategies are successful. Here are several tools worth considering.

Before starting any campaign, make sure you’re using the right metrics of online marketing. Only then can you measure the results and enhance the things that really work.

Hootsuite

Hootsuite easily schedules and publishes messages to all your social networks and access comprehensive reporting.

Screen Shot 2016-02-23 at 1.31.52 PMFindThatLead

Have you ever spent hours stalking the internet to connect with that important lead? FindThatLead is an indispensable tool to help you find email and other contact information for your network.

Screen Shot 2016-02-23 at 1.36.19 PMQualaroo

With its online surveys, Qualaroo, a customer insight tool, allows you to quickly analyze why someone visits and makes purchases from your site. Polls appear as a pop-up, for all visitors or only to those who meet certain requirements.  Screen Shot 2016-02-23 at 1.37.15 PM

Votigo

Create contests and promotions across multiple channels of social networks at once, including Facebook, Twitter, YouTube, Instagram, Pinterest and Tumblr. It also lets you schedule and manage your postings in different social networks, monitor what your users say and measure the results. With its calendar function, you can easily program campaigns and have everything organized.

 

 

Screen Shot 2016-02-23 at 1.39.44 PM

Piktochart

Infographics are an invaluable online marketing tool that can significantly increase page views and increase the chances that information going viral. But, what if you don’t have a graphic designer in your company?

Piktochart has over 500 templates that are updated every week. Simply select one, add your data, and change texts, fonts, and colors to make it unique. You can also add maps, graphics, icons, photographs, and video before sharing on your social networks.

Screen Shot 2016-02-23 at 1.41.20 PM

Mailrelay

Far from being outdated, email marketing and email retargeting are still viable tactics in your overall online marketing strategy. Mailrelay is an advanced platform that helps you take your email marketing campaigns further with multiple functionalities.

Screen Shot 2016-02-23 at 1.42.20 PM
Bloxp

Ebooks and white papers are useful tools to attract and convert online visitors to leads.

Bloxp is a free tool that converts up to 250 of your blog posts into an eBook automatically, creating a correctly formatted and easy to read ePub or puts it in Mobi file format. It’s a great way to recycle your content with minimal effort.

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Call Avocet today to learn more.

About this author

Lori Jones

President & CEO - Avocet Communications. Increasing Customer Acquisition Through Integrated Marketing Communications

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