Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingCustomer FocusMarketingPublic Relations
January 28, 2014

Out-Execute Your Competition In 2014

1. Focus On Profit Margins

  • Are you focused on selling products that return a high profit in dollars as opposed to profit percentages?
  • There’s a big difference between the two, especially when you realize you can’t take percentages to the bank.

2. Focus On Your People

  • Is your staff on board with your company’s goals, philosophies and culture? Explain to them that you’re building a championship team positioned to dominate your business category.
  • If they’re not with you, you shouldn’t employ them.

3. Communicate Your Differentiation

  • Do you have a differentiation or value story? Do you have a position that’s different than others’ and makes you stand out?
  • If you do, people will remember you and talk about you. If you don’t, they’ll forget about you. Give your customers something to talk about and they’ll become your best marketing ambassadors.

4. All About Connections

  • Be the mayor; your business is up for election every day of the year. What’s your platform? What do you stand for?
  • Put your time and energy into developing relationships within your community; nurture your connections. The only cost of doing this is your time.

5. Be A Personality

  • Be the face of your company. Speaking in front of 100 people is worth more (financially and in good will) than you can imagine.
  • People would prefer do business with someone they know and like.

6. Love Your Customers

  • Your customers are the sole reason your business exists – a lot of companies have forgotten that. Make your customers feel important. Ask them for feedback. Once a year, invite your key customers to a special event to thank them for their business.
  • It’s easier and far less expensive to market to your most loyal customers than to find new ones.

7. Be Fascinating

  • Everything you do and everything the customer sees – your showroom, products and services, telephone greetings, landscaping, washroom and lobby area – must be remarkable.
  • If those are mediocre, you’re just another easily forgettable, average company unable to sustain any real customer loyalty.

8. Develop A Written Sales-Building Plan

  • Ideas don’t mean anything if they remain stored in your head. Write down your vision, your deadline for achieving it and what it’s going to take to get it completed.
  • From this, develop a six-month sales-building plan. Get feedback from your staff so they buy into the program. Get someone to hold you accountable for seeing the plan through.
  • Having a written plan and someone to make sure you implement it will make you unstoppable.

About this author

10 Comments - View all

Football Solutions Women's Under-19 2018 - Serbia-Finland 4:38pm on November 4, 2018

Manchester United's high-profile stars such as Wayne Rooney and Phil Jones were again made to feel like celebrities as they took to the streets of Los Angeles. Wayne Rooney and Co sign autographs as they gear up for first Manchester United game under new boss Louis van Gaal https://bit.ly/2JCArSc

10 CommentsX
醫學美容 Ultra V Lift 4D埋線 cosmedicbook 5:10pm on October 8, 2018

用CO2激光完美的波長與熱作用比例,強大的熱作用可以使陰道粘膜中的膠原纖維、彈性纖維、網狀纖維及有機基質大量增生重塑;CO2的微脈管作用原理使陰道血管重建,血流量增加,細胞功能活躍,進而使陰道緊緻,分泌作用增強、敏感度提高,使陰道恢復年輕、健康狀態。

http://cosmedicbook.com/treatments/info/Ultra-V-Lift-4D埋線

Wealth Link Credit 富通信貸 1:54am on October 9, 2018

提供多種樓宇按揭計劃,切合您的理財需要,立即比較並找出合適按揭方案。

http://wealthlink.hk/

粉霜 9:19pm on October 10, 2018

在有效並溫和清理角質的同時,保持肌膚水油平衡,提升肌膚光亮度、光滑度和柔軟度。適合倩碧第一號肌膚類型。

https://skinac.com/tag/粉霜

醫學美容 眼霜 cosmetic.wiki 9:54am on October 11, 2018

Frederique Constant 全新 Art Déco Oval璀燦藝術系列 – STYLE-TIPS.COM Frederique Constant的鐘錶一向高雅奢華,富設計美,所以全新推出…

https://cosmetic.wiki/tag/眼霜

醫學美容 客人分享 cosmetic.wiki 11:31pm on October 14, 2018

THE FACE SHOP 菲詩小舖 【臉部清潔】純淨溫泉水-洗顏慕絲 PURE SPA WATER BUBBLE CLEANSING FOAM的商品介紹 THE FACE SHOP 菲詩小舖,臉部清潔,純淨溫泉水-洗顏慕絲 PURE SPA WATER BUBBLE CLEANSING FOAM

https://cosmetic.wiki/tag/客人分享

醫學美容 系列 cosmetic.wiki 6:11am on October 20, 2018

SHILLS 【彩妝系列】零瑕疵BB柔礦蜜粉的商品介紹 SHILLS,彩妝系列,零瑕疵BB柔礦蜜粉

https://cosmetic.wiki/tag/系列

醫學美容 VENUS VIVA cosmedicbook 4:37pm on October 21, 2018

Venus Viva™對所有皮膚類型都是安全的,並使用革命性的Nano Fractional Radio Frequency™(納米點陣射頻™)和Smart Scan™(智能掃描™)技術,通過選擇性真皮加熱,從而提供優異的治療效果。使用Nano Fractional RF™將能量透過表皮傳遞至真皮,從而產生熱量,並啟動膚膚的生理機制,重建膠原蛋白及刺激纖維母細胞,最終刺激導致組織重塑。功效:✔改善膚質✔肌膚緊緻✔減淡妊娠紋✔痤瘡及暗瘡疤痕✔減淡細紋及皺紋✔面部肌膚賦活再生 適合面部及頸部

http://cosmedicbook.com/treatments/info/VENUS-VIVA

醫學美容-成份-水原共生-cosmetic-wiki 11:59am on October 26, 2018

CANMAKE 【眼部彩妝】Color Decoration Mascara的商品介紹 CANMAKE,眼部彩妝,Color Decoration Mascara

https://cosmetic.wiki/tags/成份-水原共生

Football Solutions Women’s Under-19 2018 – Serbia-Finland 4:38pm on November 4, 2018

Manchester United’s high-profile stars such as Wayne Rooney and Phil Jones were again made to feel like celebrities as they took to the streets of Los Angeles. Wayne Rooney and Co sign autographs as they gear up for first Manchester United game under new boss Louis van Gaal

https://bit.ly/2JCArSc

E Advertising
 
Marketing automation is, according to industry  statistics , a $32 billion business....
 
Great passion for your product and your business at startup is...
 
Crowdfunding – Marketing Gold! Kickstart more than your capital. Posted by...
 
Five Social Marketing Tips for 2017 You already know that social...
 
50 of the Countries Top Entrepreneurs and CEOs Talk Strategy, Leadership,...
 
At Avocet we are keen strategists that spend our days coming...
 
Today’s consumers are inundated round the clock with literally thousands of...
 
To describe the agency business as “fast paced” is a bit...
 
There is no question that we’re all digitally dialed in like...
 
No doubt, from the biggest business ventures to the smallest news...
 
THERE ARE MANY THINGS TO TAKE INTO CONSIDERATION WHEN DEVELOPING A...
 
Sometimes you are so close to your own marketing that you...
 
I had finally made my way home after attending the BOLO 2014...
 
Retargeting; I’m sure you have heard the term by now.  But...
 
Most businesses have not yet realized the power of video as...
 
Ironically, this blog is about blogging. Many of you may be...
 
Most of us have heard the phrase “content is king”, but...
 
Here are some highlights I wanted to share from the SMMW14...
 
Within the last couple years Facebook ads have taken off.  As...
 
In a role where I am consistently in need creativity, I...
 
Traditional or online, the most successful marketing entails every aspect of...
 
When you think of social media what comes to mind? Photos,...
 
1. Focus On Profit Margins Are you focused on selling products...
 
60 Second Read The fact is that you don’t need to...
 
Can LinkedIn be an effective lead generator for your business? In...
 
• One of the most difficult things for companies to do...
 
Our friends at  eMarketer  just published a handy infographic dubbed  US Digital Media Usage: A Snapshot of 2013 .  Today,...
 
We had the pleasure of recently attending the  BOLO 2012  conference this year...
 
“Don’t be afraid to give up the good to go for...
 
We all know that profitable businesses are built on customers –...
 
Providing the right content at the right time in the right...
 
Pinterest…it’s an image sharing service yet so much more and it...
 
• In 1999, The Cluetrain Manifesto documented what businesses would have...
 
• With recent reports stating that there will soon be more...
 
How do you get your message to stand out and resonate...
 
• After its poor IPO showing and with a need to...
 
• Over the past three months, Google has been refining its...
 
The  Avocet  team had the opportunity to participate in  Arc Thrift Stores  charity golf outing...
 
In today’s complex marketing landscape, it is increasingly difficult to capture...
 
• Believe it or not, the year is half over. Now’s...
 
Savvy marketers are constantly challenged with creating engaging content that resonates...
 
The New Orleans Times-Picayune announced that it is ceasing daily publication...
 
• In all business categories, the defining decision a customer or...
 
Consumers’ use of QR Codes is growing in popularity, up 157percent...
 
It can be terribly confusing – so many social media platforms....
 
The Facebook IPO rollout, hyped to be a huge success, turned...
 
• The late night master’s trademark can be used a great...
 
• Pinterest, the image-based social media network, is riding a wave...
 
Here is a great article from  Search Engine Land  that gives some great advice...
 
Here is a link to the new  video  produced by Bing that...
 
Recently, we came across a great  article  addressing how up to 94%...
 
July 2010 – Special Summer Issue: Cracking The Marketing Code Estimated...
 
June 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
May 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
April 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
March 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
Marketing automation is, according to industry  statistics , a $32 billion business....