Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingCustomer FocusMarketingPublic Relationssocial media
August 2, 2012

Pandas And Penguins: Google’s Changes Upset Website Rankings

• Over the past three months, Google has been refining its algorithm with updates named after animals. The first major update was Panda, and the most recent was Penguin.

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While these algorithm overhauls started in April, ongoing refreshes – much like after-shocks of an earthquake – are expected to continue through-out July and the coming months ahead. If you’ve noticed a dip in your website

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THERE ARE MANY THINGS TO TAKE INTO CONSIDERATION WHEN DEVELOPING A...
 
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I had finally made my way home after attending the BOLO 2014...
 
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Our friends at  eMarketer  just published a handy infographic dubbed  US Digital Media Usage: A Snapshot of 2013 .  Today,...
 
We had the pleasure of recently attending the  BOLO 2012  conference this year...
 
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The  Avocet  team had the opportunity to participate in  Arc Thrift Stores  charity golf outing...
 
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The New Orleans Times-Picayune announced that it is ceasing daily publication...
 
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Here is a great article from  Search Engine Land  that gives some great advice...
 
Here is a link to the new  video  produced by Bing that...
 
Recently, we came across a great  article  addressing how up to 94%...
 
July 2010 – Special Summer Issue: Cracking The Marketing Code Estimated...
 
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You have undoubtedly heard about Conversational Artificial Intelligence. You have even...