Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
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August 2, 2012

Pandas And Penguins: Google’s Changes Upset Website Rankings

• Over the past three months, Google has been refining its algorithm with updates named after animals. The first major update was Panda, and the most recent was Penguin.

• Both updates threw the SEO world into a frenzy; websites that once enjoyed top positions on Google have been penalized for infractions such as keyword stuffing, low quality links, over-usage of repetitive anchor text and even thin content.

• Many companies believe that having hundreds of inbound links is the magic answer to getting a top ranking, but Google prefers quality links over quantity. For example, Google puts very little value – if any at all – on links that go into your website that originate from a websites whose business categories are unrelated to yours. These are called “unnatural links” and may result in a ranking penalty.

While these algorithm overhauls started in April, ongoing refreshes – much like after-shocks of an earthquake – are expected to continue through-out July and the coming months ahead. If you’ve noticed a dip in your website

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futbol.run UEFA Europa League - Leipzig - Jacob Ruhner 1:10am on November 20, 2018

SAMI MOKBEL AT ST JAKOB-PARK: Like the cogs in a luxury Swiss watch, Arsenal’s luck may finally be turning. Few thought it was possible, but somehow they have finished top. Basle 1-4 Arsenal: Lucas Perez nets hat-trick to send Gunners through as group leaders after PSG slip up https://bit.ly/2S3sXus

8 CommentsX
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Wealth Link Credit 富通信貸 » 最新消息 10:26pm on October 14, 2018

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Football Solutions Women’s World Cup – Anastassiya Litvinova 3:49am on November 10, 2018

After playing a leading role for Chile in their pulsating Copa America clash with Mexico on Monday night, Arturo Vidal arrived at training on Tuesday is transport fit for a star. Arturo Vidal arrives at training in red Ferrari after Juventus midfielder plays starring role for Chile against Mexico at Copa America

https://bit.ly/2JCArSc

futbol.run UEFA Europa League – Leipzig – Jacob Ruhner 1:10am on November 20, 2018

SAMI MOKBEL AT ST JAKOB-PARK: Like the cogs in a luxury Swiss watch, Arsenal’s luck may finally be turning. Few thought it was possible, but somehow they have finished top. Basle 1-4 Arsenal: Lucas Perez nets hat-trick to send Gunners through as group leaders after PSG slip up

https://bit.ly/2S3sXus

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