Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingCustomer FocusMarketingPublic Relationssocial media
August 2, 2012

Pandas And Penguins: Google’s Changes Upset Website Rankings

• Over the past three months, Google has been refining its algorithm with updates named after animals. The first major update was Panda, and the most recent was Penguin.

• Both updates threw the SEO world into a frenzy; websites that once enjoyed top positions on Google have been penalized for infractions such as keyword stuffing, low quality links, over-usage of repetitive anchor text and even thin content.

• Many companies believe that having hundreds of inbound links is the magic answer to getting a top ranking, but Google prefers quality links over quantity. For example, Google puts very little value – if any at all – on links that go into your website that originate from a websites whose business categories are unrelated to yours. These are called “unnatural links” and may result in a ranking penalty.

While these algorithm overhauls started in April, ongoing refreshes – much like after-shocks of an earthquake – are expected to continue through-out July and the coming months ahead. If you’ve noticed a dip in your website

About this author

90 Comments - View all

these details 9:45am on January 18, 2019

Hey There. I found your weblog using msn. That is a very neatly written article. I will be sure to bookmark it and come back to read more of your useful info. Thanks for the post. I’ll definitely comeback.

90 CommentsX
健康 10:01am on October 8, 2018


醫學美容 FineScan療程 11:55pm on October 9, 2018

防曬粉 BB粉底霜 亮麗柔滑打底乳液 亮麗柔滑控油打底乳液 有機幹細胞修護CC霜 潤澤防曬底霜 礦物質潤澤慕斯 礦物質奇幻粉餅 礦物質蜜粉 完美礦物粉底 控油定妝蜜粉 高清控油粉餅 控油蜜 保濕滋潤噴霧 有機抗氧爽膚噴霧 有機抗敏保濕療程

醫學美容 減大脾 7:08am on October 13, 2018

Panpuri 【身體保養】INNER PEACE BODY BUTTER的商品介紹 UrCosme (@cosme TAIWAN) 商品資訊 Panpuri,身體保養,INNER PEACE BODY BUTTER減大脾

Wealth Link Credit 富通信貸 » 最新消息 10:26pm on October 14, 2018

政府資助房屋按揭計劃. 為居屋及租者置其屋業主而設,助您輕鬆達成置業目標。

醫學美容 荃灣 10:25am on October 15, 2018

Kanebo 佳麗寶-專櫃 【馥蘭皙兒美白系列】深層潤白晶透蜜粉底UV SPF18PA++的商品介紹 Kanebo 佳麗寶-專櫃,馥蘭皙兒美白系列,深層潤白晶透蜜粉底UV SPF18PA++荃灣

醫學美容 保濕針 5:10pm on October 20, 2018

纖體健康 » ccbeauty的個人空間 纖體健康 » ccbeauty的個人空間保濕針

Football Solutions Women’s World Cup – Anastassiya Litvinova 3:49am on November 10, 2018

After playing a leading role for Chile in their pulsating Copa America clash with Mexico on Monday night, Arturo Vidal arrived at training on Tuesday is transport fit for a star. Arturo Vidal arrives at training in red Ferrari after Juventus midfielder plays starring role for Chile against Mexico at Copa America UEFA Europa League – Leipzig – Jacob Ruhner 1:10am on November 20, 2018

SAMI MOKBEL AT ST JAKOB-PARK: Like the cogs in a luxury Swiss watch, Arsenal’s luck may finally be turning. Few thought it was possible, but somehow they have finished top. Basle 1-4 Arsenal: Lucas Perez nets hat-trick to send Gunners through as group leaders after PSG slip up

furtdso linopv 10:49am on December 8, 2018

I besides conceive thence, perfectly pent post! .

casas em macae para alugar 2:20pm on December 14, 2018

Thank you for sharing superb informations. Your site is so cool. I’m impressed by the details that you have on this web site. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for extra articles. You, my pal, ROCK! I found simply the info I already searched all over the place and just couldn’t come across. What a great website.

apartamentos em campos dos goytacazes para vender 6:06pm on December 14, 2018

I have been exploring for a little bit for any high-quality articles or weblog posts in this kind of area . Exploring in Yahoo I finally stumbled upon this website. Reading this information So i am happy to convey that I’ve an incredibly excellent uncanny feeling I discovered just what I needed. I so much certainly will make sure to don?¦t omit this web site and provides it a glance regularly.

Mega Filmes HD 11:38pm on December 14, 2018

Hello! I know this is kind of off topic but I was wondering which blog platform are you using for this site? I’m getting fed up of WordPress because I’ve had problems with hackers and I’m looking at alternatives for another platform. I would be great if you could point me in the direction of a good platform.

Mega Filmes 5:06am on December 15, 2018

What i do not realize is if truth be told how you’re now not actually a lot more smartly-favored than you may be right now. You’re so intelligent. You understand therefore significantly relating to this subject, made me for my part believe it from a lot of varied angles. Its like men and women are not involved unless it is something to do with Girl gaga! Your own stuffs nice. At all times maintain it up!

iot devices manufacturers 10:21am on December 15, 2018

I am really impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it is rare to see a nice blog like this one today..

industrial solutions 2:05pm on December 15, 2018

You really make it appear really easy together with your presentation however I in finding this topic to be really one thing which I think I would never understand. It kind of feels too complicated and very vast for me. I’m taking a look forward for your subsequent put up, I¦ll try to get the dangle of it!

Chicago Escort 7:24pm on December 15, 2018

I really like your blog.. very nice colors & theme. Did you make this website yourself or did you hire someone to do it for you? Plz reply as I’m looking to construct my own blog and would like to find out where u got this from. thanks a lot

Instagram Auto Liker 5:03pm on December 16, 2018

Excellent read, I just passed this onto a friend who was doing a little research on that. And he just bought me lunch as I found it for him smile Thus let me rephrase that: Thank you for lunch!

Instagram Comments 9:38pm on December 16, 2018

I like this weblog so much, saved to favorites. “Respect for the fragility and importance of an individual life is still the mark of an educated man.” by Norman Cousins.

Laptops – Upto 40 off 2:11am on December 17, 2018

You should take part in a contest for one of the best blogs on the web. I will recommend this site!

facebook page auto liker 6:43am on December 17, 2018

Just wanna remark on few general things, The website design is perfect, the written content is rattling great. “All movements go too far.” by Bertrand Russell.

can i patent an idea 7:57pm on December 17, 2018

I’ve been absent for a while, but now I remember why I used to love this site. Thank you, I¦ll try and check back more often. How frequently you update your web site?

buy zolpidem 10mg online 12:18pm on December 20, 2018

obviously like your web-site but you need to check the spelling on quite a few of your posts. Several of them are rife with spelling issues and I find it very troublesome to tell the truth nevertheless I will certainly come back again.

Progressive quote 9:13pm on December 20, 2018

Good info. Lucky me I reach on your website by accident, I bookmarked it.

alle Meldungen finden Sie hier … 6:17am on December 21, 2018

I think this site holds some rattling fantastic information for everyone. “The human spirit needs to accomplish, to achieve, to triumph to be happy.” by Ben Stein.

Geico insurance quote 9:59am on December 23, 2018

Simply want to say your article is as surprising. The clarity in your post is simply cool and i can assume you are an expert on this subject. Well with your permission allow me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please carry on the rewarding work.

bông gòn giá sỉ 3:54pm on December 23, 2018

Terrific work! This is the type of info that should be shared around the internet. Shame on the search engines for not positioning this post higher! Come on over and visit my site . Thanks =)

hartford insurance auto 10:04pm on December 23, 2018

Howdy! Do you use Twitter? I’d like to follow you if that would be okay. I’m absolutely enjoying your blog and look forward to new updates.

roupas em atacado 4:04am on December 24, 2018

I truly appreciate this post. I¦ve been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thx again

cost of house insurance 9:39am on December 26, 2018

Good day very cool web site!! Man .. Beautiful .. Wonderful .. I will bookmark your site and take the feeds additionally?KI am satisfied to seek out numerous helpful information here within the post, we need work out extra techniques on this regard, thanks for sharing. . . . . .

roupas para loja de dez 3:42pm on December 26, 2018

Greetings! I know this is kind of off topic but I was wondering if you knew where I could get a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one? Thanks a lot!

roupas fitness em atacado 9:40pm on December 26, 2018

I genuinely enjoy reading through on this web site, it has got fantastic content.

Opportunity and Risk 3:28am on December 27, 2018

Do you mind if I quote a few of your articles as long as I provide credit and sources back to your website? My blog site is in the very same area of interest as yours and my users would genuinely benefit from some of the information you present here. Please let me know if this alright with you. Many thanks!

Most investors lose money in the stock market 8:59am on December 27, 2018

I have been exploring for a little bit for any high quality articles or blog posts in this sort of space . Exploring in Yahoo I finally stumbled upon this site. Studying this information So i?¦m glad to exhibit that I’ve a very good uncanny feeling I found out just what I needed. I most indisputably will make certain to don?¦t disregard this web site and give it a look on a continuing basis.

Mass Psychology 2:35pm on December 27, 2018

of course like your web site but you have to take a look at the spelling on quite a few of your posts. Several of them are rife with spelling issues and I find it very bothersome to inform the reality however I’ll certainly come again again.

Best financial resources for beginners 8:36pm on December 27, 2018

Thanks for some other great post. The place else could anybody get that type of info in such an ideal approach of writing? I’ve a presentation subsequent week, and I am at the look for such info.

How to invest your money 7:53am on December 28, 2018

Hi, Neat post. There is a problem with your web site in internet explorer, would test this… IE still is the market leader and a large portion of people will miss your great writing due to this problem.

other sites like youtube 4:16pm on December 29, 2018

I have been absent for some time, but now I remember why I used to love this site. Thanks, I will try and check back more frequently. How frequently you update your web site?

roupas no atacado 10:24pm on December 29, 2018

This is a topic close to my heart cheers, where are your contact details though?

patent an invention 4:26am on December 30, 2018

great post, very informative. I wonder why the other specialists of this sector do not notice this. You must continue your writing. I am confident, you’ve a great readers’ base already! 3:29pm on December 30, 2018

Someone essentially help to make seriously articles I would state. This is the first time I frequented your website page and thus far? I surprised with the research you made to make this particular publish incredible. Wonderful job!

how do you patent an idea 2:03pm on December 31, 2018

My partner and I stumbled over here different website and thought I might check things out. I like what I see so now i am following you. Look forward to exploring your web page for a second time.

invent help 11:34pm on December 31, 2018

I will immediately clutch your rss as I can’t find your email subscription link or e-newsletter service. Do you’ve any? Please permit me realize so that I may just subscribe. Thanks. 9:41am on January 1, 2019

Howdy! I know this is kinda off topic however I’d figured I’d ask. Would you be interested in exchanging links or maybe guest authoring a blog article or vice-versa? My website addresses a lot of the same subjects as yours and I believe we could greatly benefit from each other. If you’re interested feel free to send me an email. I look forward to hearing from you! Great blog by the way!

more 7:05pm on January 2, 2019

Lovely just what I was looking for.Thanks to the author for taking his time on this one.

Free Instagram Liker 1:22am on January 3, 2019

Hello my loved one! I want to say that this post is amazing, nice written and include almost all vital infos. I?¦d like to peer extra posts like this .

Steroids for sale UK 5:36am on January 3, 2019

What i do not understood is actually how you are not actually much more well-liked than you might be now. You are very intelligent. You realize thus considerably relating to this subject, made me personally consider it from a lot of varied angles. Its like men and women aren’t fascinated unless it’s one thing to do with Lady gaga! Your own stuffs great. Always maintain it up!

Buy Instagram Likes 7:48am on January 3, 2019

I am glad to be one of many visitors on this outstanding internet site (:, thanks for putting up.

Anabole steroide online kaufen Deutschland 1:08pm on January 3, 2019

Great tremendous things here. I?¦m very satisfied to see your article. Thank you so much and i am having a look forward to touch you. Will you please drop me a e-mail?

malaysia seo company 7:40pm on January 3, 2019

Some really excellent info , Sword lily I noticed this. “I know God will not give me anything I can’t handle. I just wish that He didn’t trust me so much.” by Mother Theresa.

marketing de afiliados 1:48am on January 4, 2019

I like what you guys are up also. Such intelligent work and reporting! Keep up the excellent works guys I?¦ve incorporated you guys to my blogroll. I think it’ll improve the value of my web site 🙂

more about the author 3:59am on January 4, 2019

Hello there, I found your site via Google while looking for a related topic, your website came up, it looks good. I’ve bookmarked it in my google bookmarks.

anonymous 8:11am on January 4, 2019

wonderful points altogether, you simply received a brand new reader. What would you suggest about your put up that you made a few days in the past? Any sure?

top online pharmacy india 8:38pm on January 4, 2019

hello!,I love your writing very a lot! proportion we keep up a correspondence extra approximately your post on AOL? I need an expert on this area to resolve my problem. May be that is you! Having a look forward to look you.

counter strike 1.6 torent 5:12am on January 5, 2019

excellent points altogether, you simply gained a new reader. What would you suggest in regards to your post that you made a few days ago? Any positive?

what is the best coffee maker 9:19am on January 5, 2019

I’m truly enjoying the design and layout of your website. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme? Excellent work!

nearest restaurant 4:51pm on January 8, 2019

You completed a few good points there. I did a search on the topic and found nearly all people will go along with with your blog.

fitness monitor reviews 10:51pm on January 8, 2019

Very good blog! Do you have any helpful hints for aspiring writers? I’m hoping to start my own site soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely overwhelmed .. Any suggestions? Many thanks!

Judi online 4:48am on January 9, 2019

Perfectly written content, thankyou for entropy.

Judi 10:41am on January 9, 2019

You are my intake, I possess few web logs and infrequently run out from to post : (.

Judi Poker 4:33pm on January 9, 2019

F*ckin’ awesome issues here. I am very glad to see your post. Thank you a lot and i’m looking forward to contact you. Will you kindly drop me a e-mail?

Judi online 8:20pm on January 9, 2019

Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

Judi Casino 4:28am on January 10, 2019

Thanks for the sensible critique. Me & my neighbor were just preparing to do some research on this. We got a grab a book from our area library but I think I learned more clear from this post. I am very glad to see such great info being shared freely out there.

Agen S128 10:28am on January 10, 2019

hi!,I like your writing so much! percentage we keep in touch extra approximately your post on AOL? I require an expert on this space to unravel my problem. May be that is you! Looking forward to see you.

Sabung Ayam Online 4:23pm on January 10, 2019

I was just searching for this information for a while. After six hours of continuous Googleing, at last I got it in your web site. I wonder what’s the lack of Google strategy that do not rank this type of informative websites in top of the list. Normally the top sites are full of garbage.

S128 10:22pm on January 10, 2019

Great write-up, I?¦m normal visitor of one?¦s web site, maintain up the excellent operate, and It is going to be a regular visitor for a long time.

Daftar S128 4:19am on January 11, 2019

It is actually a nice and helpful piece of info. I am happy that you shared this useful info with us. Please stay us informed like this. Thanks for sharing.

endurobol é bom 1:43pm on January 11, 2019

I don’t usually comment but I gotta state regards for the post on this amazing one : D.

motivational quotes in hindi for students 5:22pm on January 11, 2019

Some times its a pain in the ass to read what website owners wrote but this site is rattling user friendly! .

Filmes Torrents 5:44am on January 12, 2019

Hello just wanted to give you a quick heads up. The words in your content seem to be running off the screen in Internet explorer. I’m not sure if this is a format issue or something to do with internet browser compatibility but I thought I’d post to let you know. The design and style look great though! Hope you get the problem solved soon. Kudos

Division Clan 10:56am on January 12, 2019

Good web site! I truly love how it is simple on my eyes and the data are well written. I’m wondering how I might be notified whenever a new post has been made. I’ve subscribed to your feed which must do the trick! Have a nice day!

InventHelp TV Commercials 3:57am on January 13, 2019

Excellent read, I just passed this onto a colleague who was doing some research on that. And he actually bought me lunch since I found it for him smile Thus let me rephrase that: Thank you for lunch! “For most of history, Anonymous was a woman.” by Virginia Woolf. 10:51am on January 13, 2019

Hello! Would you mind if I share your blog with my facebook group? There’s a lot of people that I think would really enjoy your content. Please let me know. Many thanks

invention help 5:41pm on January 13, 2019

Excellent read, I just passed this onto a friend who was doing some research on that. And he just bought me lunch since I found it for him smile Thus let me rephrase that: Thank you for lunch! “High living and high thinking are poles apart.” by B. J. Gupta.

InventHelp Pittsburgh 3:49am on January 14, 2019

Hi this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding skills so I wanted to get advice from someone with experience. Any help would be enormously appreciated!

Appliance Repair 5:35am on January 16, 2019

Hi! This is kind of off topic but I need some advice from an established blog. Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about creating my own but I’m not sure where to begin. Do you have any points or suggestions? Cheers

2019 jamb runz 9:23am on January 16, 2019

When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four e-mails with the same comment. Is there any way you can remove me from that service? Appreciate it!

Local SEO 12:50pm on January 16, 2019

Everything is very open and very clear explanation of issues. was truly information. Your website is very useful. Thanks for sharing.

Mehr herausfinden 4:19pm on January 16, 2019

I’d should check with you here. Which isn’t something I often do! I take pleasure in reading a put up that may make individuals think. Also, thanks for allowing me to comment!

browse around these guys 12:13am on January 17, 2019

Good day! I know this is kinda off topic however I’d figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog post or vice-versa? My site addresses a lot of the same subjects as yours and I think we could greatly benefit from each other. If you’re interested feel free to shoot me an e-mail. I look forward to hearing from you! Fantastic blog by the way!

browse around this web-site 4:38am on January 17, 2019

Fantastic site. Plenty of useful info here. I?¦m sending it to a few buddies ans also sharing in delicious. And of course, thank you for your effort!

site link 1:31am on January 18, 2019

Really superb info can be found on web site. “Education is what most receive, many pass on, and few possess.” by Karl Kraus.

go 5:34am on January 18, 2019

Thanks for any other great post. The place else may just anybody get that kind of information in such a perfect way of writing? I have a presentation next week, and I am on the search for such info.

these details 9:45am on January 18, 2019

Hey There. I found your weblog using msn. That is a very neatly written article. I will be sure to bookmark it and come back to read more of your useful info. Thanks for the post. I’ll definitely comeback.

E Advertising
You have undoubtedly heard about Conversational Artificial Intelligence. You have even...
Marketing automation is, according to industry  statistics , a $32 billion business....
Great passion for your product and your business at startup is...
Crowdfunding – Marketing Gold! Kickstart more than your capital. Posted by...
Five Social Marketing Tips for 2017 You already know that social...
50 of the Countries Top Entrepreneurs and CEOs Talk Strategy, Leadership,...
At Avocet we are keen strategists that spend our days coming...
Today’s consumers are inundated round the clock with literally thousands of...
To describe the agency business as “fast paced” is a bit...
There is no question that we’re all digitally dialed in like...
No doubt, from the biggest business ventures to the smallest news...
Sometimes you are so close to your own marketing that you...
I had finally made my way home after attending the BOLO 2014...
Retargeting; I’m sure you have heard the term by now.  But...
Most businesses have not yet realized the power of video as...
Ironically, this blog is about blogging. Many of you may be...
Most of us have heard the phrase “content is king”, but...
Here are some highlights I wanted to share from the SMMW14...
Within the last couple years Facebook ads have taken off.  As...
In a role where I am consistently in need creativity, I...
Traditional or online, the most successful marketing entails every aspect of...
When you think of social media what comes to mind? Photos,...
1. Focus On Profit Margins Are you focused on selling products...
60 Second Read The fact is that you don’t need to...
Can LinkedIn be an effective lead generator for your business? In...
• One of the most difficult things for companies to do...
Our friends at  eMarketer  just published a handy infographic dubbed  US Digital Media Usage: A Snapshot of 2013 .  Today,...
We had the pleasure of recently attending the  BOLO 2012  conference this year...
“Don’t be afraid to give up the good to go for...
We all know that profitable businesses are built on customers –...
Providing the right content at the right time in the right...
Pinterest…it’s an image sharing service yet so much more and it...
• In 1999, The Cluetrain Manifesto documented what businesses would have...
• With recent reports stating that there will soon be more...
How do you get your message to stand out and resonate...
• After its poor IPO showing and with a need to...
• Over the past three months, Google has been refining its...
The  Avocet  team had the opportunity to participate in  Arc Thrift Stores  charity golf outing...
In today’s complex marketing landscape, it is increasingly difficult to capture...
• Believe it or not, the year is half over. Now’s...
Savvy marketers are constantly challenged with creating engaging content that resonates...
The New Orleans Times-Picayune announced that it is ceasing daily publication...
• In all business categories, the defining decision a customer or...
Consumers’ use of QR Codes is growing in popularity, up 157percent...
It can be terribly confusing – so many social media platforms....
The Facebook IPO rollout, hyped to be a huge success, turned...
• The late night master’s trademark can be used a great...
• Pinterest, the image-based social media network, is riding a wave...
Here is a great article from  Search Engine Land  that gives some great advice...
Here is a link to the new  video  produced by Bing that...
Recently, we came across a great  article  addressing how up to 94%...
July 2010 – Special Summer Issue: Cracking The Marketing Code Estimated...
June 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
May 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
April 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
March 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
Some title Some author
Some excerpt
Some title Some author
Some excerpt
Some title Some author
Some excerpt
You have undoubtedly heard about Conversational Artificial Intelligence. You have even...