Pinterest…it’s an image sharing service yet so much more and it could very well be the face of e-commerce. If you are a brand that sells products or services to women between the ages of 25-54 then there is most likely a place for you on Pinterest. Pinners like to buy….consider that the average order value when a user follows through on a purchase of a product seen on social media is double for Pinterest compared to Facebook and Twitter. If it makes sense for your brand, It’s worth the time to consider integrating Pinterest into your overall marketing and social media strategy.
See more compelling facts about this social phenomenon in the Infographic created by Fast Company: