Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingMarketingPublic Relationssocial media
July 20, 2012

Playing Fearless, a Lesson from Golf

The Avocet team had the opportunity to participate in Arc Thrift Stores charity golf outing this past week. Beyond it being a great time on the course to spend the day outside with the team, I learned a few things along the way.

The tournament format allowed for the best ball to be used at each point in the hole meaning, not only did we take the best drive but also for each stroke we took the best shot. This took an immense amount of pressure off each individual in the group to consistently shoot well.  In fact, if another teammate had a very playable shot and went before you in the rotation, it allowed the following teammate to play more aggressively and try some more creative shots.

This feeling of being free to swing for the stars while on the course often resulted in a magnificent shot.  This due to the fact, that the individual who was no longer looking to play it safe, but rather trying to take a shot that normally wouldn’t be safe. This was the key to our success in getting second in the tournament.

There is no reason this same approach can’t be repeated in the day-to-day work with a team in the office. By taking the attitude of playing it safe and aiming for the safe approach in a project you limit the teams’ inherent capability to play fearless.

When you play without fear, you win, or in our case come in second (by just one stroke).

About this author

8 Comments - View all

Football Solutions Keflavík 4:27pm on November 4, 2018

Ramires has spoken out in support of Rafa Benitez as Chelsea’s interim manager braces himself for another barrage at Stamford Bridge. Ramires backs Benitez as Chelsea prepare for another hostile night at the Bridge https://bit.ly/2JCArSc

8 CommentsX
狐臭治療價錢 2:47am on October 10, 2018

有關抽脂手術、脂肪存活、安全均勻、自體脂肪移植、自體脂肪注射、全臉補脂、自體脂肪隆乳等一些詳細敘述或似是而非或有爭議的事項。

https://skinac.com/tag/狐臭治療價錢

醫學美容 Dysport 小V臉 4:56pm on October 12, 2018

Restylane乃一系列用於美顏的長效透明質酸產品。 Restylane療程能有效撫平皺紋、美化臉型輪廓及唇部,並可改善膚質及肌膚的彈性。Restylane透明質酸作用原理 Restylane透明質酸均以非動物來源的透明質酸作為原料,獨有的NASHA™專利技術研製而成。微量Restylane透明質酸凝膠到皮膚中,可以讓您的面部肌膚恢復豐盈飽滿。 Restylane透明質酸中的透明質酸與人體內的天然透明質酸十分相似,使用前無需進行皮膚測試,引起過敏反應的機率亦極低。

http://cosmedicbook.com/treatments/info/Dysport-小V臉

醫學美容 Dysport 小V臉 cosmedicbook 2:57pm on October 14, 2018

通過水光療程抑制黑色素細胞生長的成分注射到真皮層,減少黑色素形成,淡化黑斑色素沉澱,從而達到美白祛斑的效果 療程特色 :可配搭多元化產品來量身訂做不同療​​程計算機化規格,操作方便,容易控制可調節進針深度,精準注射於目標的肌膚層 每針的注射劑量相等,達到均勻注射 一次平均5點注射,可縮短療程時間 採用31號細針頭,幾乎看不到入針點 降低疼痛、瘀血、腫脹及不適感 使用靈活度高,可複合式搭配針劑,量身訂製療程

http://cosmedicbook.com/treatments/info/Dysport-小V臉

醫學美容 保濕護唇膏 cosmetic.wiki 7:12pm on October 16, 2018

MUJI 無印良品 【果物美體】果物身體乳液的商品介紹 MUJI 無印良品,果物美體,果物身體乳液

https://cosmetic.wiki/tag/保濕護唇膏

腋臭 9:54pm on October 17, 2018

介紹肌膚保養系列中的精華油産品。

https://skinac.com/tag/腋臭

醫學美容 火紅 cosmetic.wiki 7:44am on October 19, 2018

美國SEPHORA美妝品一系列瘋狂開箱,kat vod d 眼線液看完文章立刻去逼朋友代購 @ 潮流、美妝、消費 創造個人化風格的女性社群 PIXstyleMe 美國SEPHORA美妝品一系列瘋狂開箱,kat vod d 眼線液看完文章立刻去逼朋友代購

https://cosmetic.wiki/tag/火紅

Football Solutions Keflavík 4:27pm on November 4, 2018

Ramires has spoken out in support of Rafa Benitez as Chelsea’s interim manager braces himself for another barrage at Stamford Bridge. Ramires backs Benitez as Chelsea prepare for another hostile night at the Bridge

https://bit.ly/2JCArSc

E Advertising
 
Marketing automation is, according to industry  statistics , a $32 billion business....
 
Great passion for your product and your business at startup is...
 
Crowdfunding – Marketing Gold! Kickstart more than your capital. Posted by...
 
Five Social Marketing Tips for 2017 You already know that social...
 
50 of the Countries Top Entrepreneurs and CEOs Talk Strategy, Leadership,...
 
At Avocet we are keen strategists that spend our days coming...
 
Today’s consumers are inundated round the clock with literally thousands of...
 
To describe the agency business as “fast paced” is a bit...
 
There is no question that we’re all digitally dialed in like...
 
No doubt, from the biggest business ventures to the smallest news...
 
THERE ARE MANY THINGS TO TAKE INTO CONSIDERATION WHEN DEVELOPING A...
 
Sometimes you are so close to your own marketing that you...
 
I had finally made my way home after attending the BOLO 2014...
 
Retargeting; I’m sure you have heard the term by now.  But...
 
Most businesses have not yet realized the power of video as...
 
Ironically, this blog is about blogging. Many of you may be...
 
Most of us have heard the phrase “content is king”, but...
 
Here are some highlights I wanted to share from the SMMW14...
 
Within the last couple years Facebook ads have taken off.  As...
 
In a role where I am consistently in need creativity, I...
 
Traditional or online, the most successful marketing entails every aspect of...
 
When you think of social media what comes to mind? Photos,...
 
1. Focus On Profit Margins Are you focused on selling products...
 
60 Second Read The fact is that you don’t need to...
 
Can LinkedIn be an effective lead generator for your business? In...
 
• One of the most difficult things for companies to do...
 
Our friends at  eMarketer  just published a handy infographic dubbed  US Digital Media Usage: A Snapshot of 2013 .  Today,...
 
We had the pleasure of recently attending the  BOLO 2012  conference this year...
 
“Don’t be afraid to give up the good to go for...
 
We all know that profitable businesses are built on customers –...
 
Providing the right content at the right time in the right...
 
Pinterest…it’s an image sharing service yet so much more and it...
 
• In 1999, The Cluetrain Manifesto documented what businesses would have...
 
• With recent reports stating that there will soon be more...
 
How do you get your message to stand out and resonate...
 
• After its poor IPO showing and with a need to...
 
• Over the past three months, Google has been refining its...
 
The  Avocet  team had the opportunity to participate in  Arc Thrift Stores  charity golf outing...
 
In today’s complex marketing landscape, it is increasingly difficult to capture...
 
• Believe it or not, the year is half over. Now’s...
 
Savvy marketers are constantly challenged with creating engaging content that resonates...
 
The New Orleans Times-Picayune announced that it is ceasing daily publication...
 
• In all business categories, the defining decision a customer or...
 
Consumers’ use of QR Codes is growing in popularity, up 157percent...
 
It can be terribly confusing – so many social media platforms....
 
The Facebook IPO rollout, hyped to be a huge success, turned...
 
• The late night master’s trademark can be used a great...
 
• Pinterest, the image-based social media network, is riding a wave...
 
Here is a great article from  Search Engine Land  that gives some great advice...
 
Here is a link to the new  video  produced by Bing that...
 
Recently, we came across a great  article  addressing how up to 94%...
 
July 2010 – Special Summer Issue: Cracking The Marketing Code Estimated...
 
June 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
May 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
April 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
March 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
Marketing automation is, according to industry  statistics , a $32 billion business....