Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
Customer FocusDigital MarketingSEO
May 19, 2015

Ready or Not, Mobile is Hot

Google has made it known that if you don’t make your website responsive for mobile use, you are going to lose visibility online. So, what does it mean to have a responsive website and why does Google care?

A mobile responsive site means that the webpage adapts and scales to fit the screen of a smartphone or table. This makes experiences way more cohesive for users and searching optimal. Google cares about this because over 60% of online activity is now done via smartphones. The search engine also wants its users to have the easiest and most connected experience possible, which is why they will now rank responsive sites “significantly” higher in search. We all know how frustrating it can be when you’re on a non-responsive website. You’re crouching in, squinting to see while trying to pinch and zoom your screen in order to be able to read the information or snag a phone number.

We recommend these links via Forbes to help you do initial testing and gain clarity:

-Check out Google’s guide to mobile-friendly websites.

-Take the Mobile-Friendly Test to see how your website stacks up. You can test a single page or all to see exactly what Google’s search algorithm is looking for.

-Your web developer can generate a Mobile Usability Report to help identify any issues with your website when viewed on a mobile device.

80% of all online activity start with a search and over half of those searches are on mobile devices. There are also more smartphones in the US than TVs – seeing a trend here? The big switch is being flipped, are you prepared?

About this author

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