Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingMarketingsocial mediaUncategorized
April 3, 2014

Usable Takeaways from Social Media Marketing World 2014

Here are some highlights I wanted to share from the SMMW14 conference that I was able to attend last week. The items below in particularly stood out to me. This conference was a great opportunity to engage and learn from industry thought leaders such as Jay Baer, Chris Brogan, Mari Smith and many others. I’ve broken down a few categories that will help you in your 2014 social media strategy and tactics.

Facebook – For now, Facebook is still king. Even though it has changed its newsfeed into an algorithm that makes it more difficult for marketers and more frustrating for users; it’s where the largest audience spends most of their time. With new retargeting pixels, marketers will increase their ads this year. In fact, 90% of marketers plan to increase their Facebook ads in 2014. The key to standing out will be creating more engaging and shareable content since organic reach has plummeted. Here are a few keys to remember in your 2014 Facebook strategy – RELEVANT CONTENT- ENGAGEMENT – INCREASE POST FREQUENCY – POST AT PEAK TIMES – CUSTOMER SERVICE.

Twitter – A fair amount of people still don’t “get” Twitter. Twitter is not a lesser version of Facebook; it is a unique way to communicate with people, brands, companies  and search for information. Many brands don’t realize that social media is your front line of customer communication and customer service, especially with Twitter. Twitter is the best platform for communicating directly with your audience. Many brands get confused on how to communicate on the platform.  It is not a place to talk about YOU, but a place to talk about THEM. What kind of content would your users thank you for? How can you be a resource to them daily? It is one of the most powerful tools to generate more website leads for your business and probably the best way to learn from your audience. Quick, simple communication. Not broadcasting about how great you are. Listen, learn and engage.

Visual Content – We have seen a leap in visual content engagement over the past year. Leveraging Visual Content will be vital in making your posts stand out amongst everything else. Simple, catchy, and even humorous visuals will be very important for you and your brands. This does not mean cram as much information and copy into a picture as you can; it does mean share something your audience would care about and want to share. Engagement is far more likely when posts involve Visual Content.

Content is KING, but engagement is QUEEN – This should mold your approach with social media. It is no longer simply about posting content, but about engaging your audience. You need to be relevant and give them a reason to care and be engaged. Many marketers are weighing engagement on social media more than anything. What does your audience care about? Perhaps it does not relate to your business directly – think outside of the box with ways to captivate your fans.

Social Media is NOT Advertising – Many marketers misconstrue how to approach social media marketing. It is not as simple as “traditional advertising”, it really is a whole other animal. You cannot try to force old advertising tactics into social media and expect to be successful. The more I study this space, the more I learn that it is so much more about your audience than yourself. You need to think sideways in order to be successful. For instance, if you are a restaurant that needs to create awareness, instead of blasting people about how great your restaurant is, become a resource on what fun things to do in your city…oh and by the way, we happen to make great food. People are on social because it’s fun, because they enjoy it, because they like to communicate. You need to be engaging in a way that makes sense to them. Become more of a P.S. not a Header.

Blogging – Create solid “snackable” content via blogs. This is going to keep audiences engaged with your brand. It will also help increase your visibility on search engines and increase leads to your website.  However, be careful not to blog without purpose. Stay relevant and create your own content; don’t just copy and paste some one else’s. Stelzner reported that 58% of marketers say that original written content is the most important form of content for their businesses. Be that RESOURCE.

Hopefully this was of some value to you. Feel free to tweet at me with any follow-up questions.

About this author

0 comments

There are no comments for this post yet.

Be the first to comment. Click here.

E Advertising
 
Marketing automation is, according to industry  statistics , a $32 billion business....
 
Great passion for your product and your business at startup is...
 
Crowdfunding – Marketing Gold! Kickstart more than your capital. Posted by...
 
Five Social Marketing Tips for 2017 You already know that social...
 
50 of the Countries Top Entrepreneurs and CEOs Talk Strategy, Leadership,...
 
At Avocet we are keen strategists that spend our days coming...
 
Today’s consumers are inundated round the clock with literally thousands of...
 
To describe the agency business as “fast paced” is a bit...
 
There is no question that we’re all digitally dialed in like...
 
No doubt, from the biggest business ventures to the smallest news...
 
THERE ARE MANY THINGS TO TAKE INTO CONSIDERATION WHEN DEVELOPING A...
 
Sometimes you are so close to your own marketing that you...
 
I had finally made my way home after attending the BOLO 2014...
 
Retargeting; I’m sure you have heard the term by now.  But...
 
Most businesses have not yet realized the power of video as...
 
Ironically, this blog is about blogging. Many of you may be...
 
Most of us have heard the phrase “content is king”, but...
 
Here are some highlights I wanted to share from the SMMW14...
 
Within the last couple years Facebook ads have taken off.  As...
 
In a role where I am consistently in need creativity, I...
 
Traditional or online, the most successful marketing entails every aspect of...
 
When you think of social media what comes to mind? Photos,...
 
1. Focus On Profit Margins Are you focused on selling products...
 
60 Second Read The fact is that you don’t need to...
 
Can LinkedIn be an effective lead generator for your business? In...
 
• One of the most difficult things for companies to do...
 
Our friends at  eMarketer  just published a handy infographic dubbed  US Digital Media Usage: A Snapshot of 2013 .  Today,...
 
We had the pleasure of recently attending the  BOLO 2012  conference this year...
 
“Don’t be afraid to give up the good to go for...
 
We all know that profitable businesses are built on customers –...
 
Providing the right content at the right time in the right...
 
Pinterest…it’s an image sharing service yet so much more and it...
 
• In 1999, The Cluetrain Manifesto documented what businesses would have...
 
• With recent reports stating that there will soon be more...
 
How do you get your message to stand out and resonate...
 
• After its poor IPO showing and with a need to...
 
• Over the past three months, Google has been refining its...
 
The  Avocet  team had the opportunity to participate in  Arc Thrift Stores  charity golf outing...
 
In today’s complex marketing landscape, it is increasingly difficult to capture...
 
• Believe it or not, the year is half over. Now’s...
 
Savvy marketers are constantly challenged with creating engaging content that resonates...
 
The New Orleans Times-Picayune announced that it is ceasing daily publication...
 
• In all business categories, the defining decision a customer or...
 
Consumers’ use of QR Codes is growing in popularity, up 157percent...
 
It can be terribly confusing – so many social media platforms....
 
The Facebook IPO rollout, hyped to be a huge success, turned...
 
• The late night master’s trademark can be used a great...
 
• Pinterest, the image-based social media network, is riding a wave...
 
Here is a great article from  Search Engine Land  that gives some great advice...
 
Here is a link to the new  video  produced by Bing that...
 
Recently, we came across a great  article  addressing how up to 94%...
 
July 2010 – Special Summer Issue: Cracking The Marketing Code Estimated...
 
June 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
May 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
April 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
March 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
Marketing automation is, according to industry  statistics , a $32 billion business....