Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingCustomer FocusMarketingPublic Relationssocial media
September 17, 2012

Right Time. Right Place. Right Content.

useful-content-image2

Providing the right content at the right time in the right place is a critical component of a sound marketing strategy.  Curating and publishing content that is useful to your target customers is not a quick and easy process but it is definitely worth the time and effort.  Remember the three C’s when creating your content plan – Care, Congregate, Convert.

1. What do my customers care about?  Give the people what they want and they will want to hear from you.

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3. What is the conversion path?  Will the call to action be a Request for Information, Buy Now, Sign Up for Email or Attend a Webinar?

And don’t forget about digital optimization – make sure to include relevant keywords, tags, links etc.  Search engines love good content too!

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You have undoubtedly heard about Conversational Artificial Intelligence. You have even...