Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingCustomer FocusMarketingPublic Relationssocial media
July 14, 2012

Six More Months To Go: Asking The Most Important Question Of 2012.

• Believe it or not, the year is half over. Now’s the best time ever to evaluate the past six months and ask the most important business question of the year: What do you have to do for the rest of this year to reach your profit goals?

• Without profit goals, your company has nothing to strive for and is driving aimlessly. Establish your profit goals now and map out appropriate plans to achieve them.

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