Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
MarketingStrategic Marketing
April 6, 2016

Spring Integration

Sometimes a good metaphor really crystalizes an important point. And, as I am watching spring make a grand entrance once again, I can’t help but think about integrated marketing. Seriously!! That’s where my mind goes!!

But, think about it; watching everything bud, bloom, green-up, and transform…you can’t help but notice the interconnectedness of it all. Watching this symphony of one thing working to help another, I am reminded of how integration is the key ingredient to making things grow.

The rich soil begins by holding the seed, the sun does its part to nourish that seed into a bud, the rain lends a hand, the wind, the bees. Everything works together until finally a tulip or a crocus or the beginnings of a sturdy pine tree takes root. This connectedness continues, of course, all the elements in concert, making that flower or tree an entirely new and unique thing.

It’s the same with integrated marketing. No one media type will be able to foster growth for your business without the integration of others. A fantastic website doesn’t do your business much good if it’s not fully optimized with keywords. A great brochure isn’t going to help you grow your business if it isn’t targeted and supported by audience segmentation. A gorgeous print ad falls flat if it’s not integrated with the design elements and content found throughout your online presence. A digital campaign can only help your bottom line if it’s supported by an amazing PR/media relations strategy. In other words, if your brand doesn’t speak across all media, your message is diluted at best, falls silent at worse.

Pulling all of those pieces of the communication puzzle together, integrating them so that they work together and are supported by cohesive messaging, your brand, and targeted positioning, is what we do here at Avocet.

If you are ready to grow your business, build your brand, and drive sales, then we’re ready for you! Give our team a call today.

About this author

Lori Jones

President & CEO - Avocet Communications. Increasing Customer Acquisition Through Integrated Marketing Communications

8 Comments - View all

Football Solutions UEFA Europa League - Atalanta-Dortmund 5:19am on November 9, 2018

COLIN YOUNG AT THE STADIUM OF LIGHT: Sam Allardyce believes Andy Carroll can enjoy a perfect end to his miserable season by making it into England’s World Cup squad. Sunderland 1-2 West Ham: More Mackem misery as former Newcastle striker Carroll scores in Hammers victory https://bit.ly/2JCArSc

8 CommentsX
Wealth Link Credit 富通信貸 » 貸款需知 7:12pm on October 7, 2018

貸款額可高達1億,物業加按套現,買樓、做生意、創業投資致富,即時增值錢搵錢! 助您輕鬆套現.

http://wealthlink.hk/?page_id=122

Venus Legacy 6:44pm on October 9, 2018

Ion Magnum 是一種最新的減脂儀器,可以快速燃燒掉你身體的脂肪 , 讓你不需要做大量的體育鍛煉 , 輕鬆方便的達到專業美體的效果。 效果: 通過將你體內的脂肪轉化成肌肉,輕鬆减掉你的體重和腰圍。25分鐘的理療比健身房幾個小時的運動效果還要好! 副作用/風險: 該設備已在美國食品藥品監督管理局注册,注册分類爲醫療器械I類,I類醫療器械就是指普通人使用安全性非常好且沒有任何風險的器械。 减脂過程: 减脂板會直接固定安放於你身體的目標减肥部位,通過特殊的信號,Ion Magnum會將該部位的脂肪燃燒轉化成肌肉。(注意:該設備與你在其他沙龍中瞭解的肌肉轉化設備是完全不同的。)療程: 要想取得而保持完美的效果,一個療程需要進行10次理療,每3-7天進行一次。維持理療可以每兩周進行一次。

http://cosmedicbook.com/treatments/info/Venus-Legacy

醫學美容 輕透 cosmetic.wiki 9:06pm on October 10, 2018

innisfree 【身體純粹香頌系列】1230 Snowy雪花片片的商品介紹 innisfree,身體純粹香頌系列,1230 Snowy雪花片片

https://cosmetic.wiki/tag/輕透

醫學美容 100有機潤唇膏 cosmetic.wiki 8:05am on October 18, 2018

鹽療排毒,更排走負能量 Harpersbazaar HK 鹽,在美容範疇,可以消炎、抗菌、去痘;用以浸浴,更可深層清潔、去水腫及排毒。因為鹽含有鈉和微量碘、錳、鋅、鉀等礦物質,與血液及淋巴腺結構成分相似,可滲透進血液,促進血液循環,排走多餘的廢物及脂肪。但除了這些美容功效,其實鹽在養生及促進身心靈健康方面,也有非常顯著的功效。試想想置身於被岩鹽包圍的空間,每一下呼吸也可令呼吸系統更健康、肺部功能得以提升、整個人的能量水平也提高,單想像也覺得很放鬆。現在不需遠赴歐洲或喜瑪拉雅山,在香港也可以輕鬆體驗。

https://cosmetic.wiki/tag/100有機潤唇膏

活氧系列 1:58pm on October 18, 2018

倩碧三步驟洗面皂,溫和潔淨,洗完不緊繃

https://skinac.com/tag/活氧系列

醫學美容 無副作用 cosmetic.wiki 7:51am on October 20, 2018

來自香港的查詢~請問接受海外人士做手術嗎? @ 台北醫美 悠美醫療 變革者Dr Nelson :: 隨意窩 Xuite日誌 來自香港的查詢~請問接受海外人士做手術嗎? 本人160CM~60KG~請問這抽脂手術如果做全身抽脂~(包括手臂,大腿,臀部,腹腰~) 一次抽脂的分量有限制的嗎?可以同時做嗎? 全身抽大約價格是多少? 是以每部分價格算?還是怎麼算的呢? 需要住院嗎?住院期多久?術後恢復期是多久?多久可以正常活動?有需要覆診嗎?覆診次數是多少?術後多久才可以回香港? 如此相比~水刀跟VASER哪個比較好? 因為我看兩個手術在你們中心都有~所以想知道是 @ 醫美,悠美,朱芃年 @ drnelsonchu

https://cosmetic.wiki/tag/無副作用

HPV9合1子宮頸癌疫苗 Gardasil 7:20pm on October 22, 2018

Venus Legacy™是第一個,也是唯一一個得到美國食品藥品監督管理局批准,利用4D™技術結合多極射頻(RF)、磁力脈衝、變量脈衝VariPulse™技術(VP)和實時熱力反饋的設備,這使Venus Legacy™能夠提供一個既安全又無痛的療程,並取得理想效果。Venus Legacy™的療程為所有類型的肌膚提供一個100安全和無痛的美容過程,並針對面部、頸部及身體各處,提供以下即時和持久的效果 非手術塑型 減少橙皮紋 減少皺紋 減少皮下脂肪 收緊肌膚

http://cosmedicbook.com/treatments/info/HPV9合1子宮頸癌疫苗-Gardasil

Football Solutions UEFA Europa League – Atalanta-Dortmund 5:19am on November 9, 2018

COLIN YOUNG AT THE STADIUM OF LIGHT: Sam Allardyce believes Andy Carroll can enjoy a perfect end to his miserable season by making it into England’s World Cup squad. Sunderland 1-2 West Ham: More Mackem misery as former Newcastle striker Carroll scores in Hammers victory

https://bit.ly/2JCArSc

X Marketing
 
I often say that the best plans are those that change....
 
For millennia, humankind has been telling stories. Every culture, throughout history,...
 
As CEO of a mid-sized agency, I make what seems like...
 
Marketing automation is, according to industry  statistics , a $32 billion business....
 
50 of the Countries Top Entrepreneurs and CEOs Talk Strategy, Leadership,...
 
At Avocet we are keen strategists that spend our days coming...
 
Today’s consumers are inundated round the clock with literally thousands of...
 
To describe the agency business as “fast paced” is a bit...
 
Marketing is an ever-changing, ever-evolving business. It’s fast, on-trend, and won’t...
 
I’ve been in the marketing business for a long time. I’ve...
 
At its core, branding is about one thing: value proposition. Defining...
 
Let’s take a short survey. No pen or paper needed. Be...
 
Sometimes a good metaphor really crystalizes an important point. And, as...
 
Are you keeping up with constant developments and new tools in...
 
As a business owner, you may sometimes feel that you are...
 
You have been planning this event for months. You have it...
 
HubSpot’s 2015 State of Inbound Marketing Survey offers marketers some valuable insight into how the industry...
 
When was the last time your business held a meeting to...
 
The marketing world of today is much more complicated than the...
 
Successful digital marketing requires an integrated approach in order to be...
 
In small businesses, marketing plan development can make or break you. It is important...
 
Integrated marketing communication is a strategic marketing effort that has rapidly...
 
There is no shortage of marketing channels, online or off. But...
 
Perhaps one of the most time-intensive components of an integrated business...
 
As a small business, your success hinges on getting the word...
 
One of the most important strategies to integrate into your communications...
 
Public Relations, specifically media relations – that sought after, extremely important...
 
If you’re a start-up, your entrepreneurial plate is full. It’s fun,...
 
In today’s online world, the face of marketing is constantly changing....
 
Picture a chair in your mind. Now, imagine that all four...
 
In the agency world a large portion of your job is...
 
Yes, content is still king, but there are so many kingdoms...
 
We field many questions regarding the differences between customer segmentation and...
 
Ironically, this blog is about blogging. Many of you may be...
 
Most companies develop their marketing plans starting with the normal research,...
 
Have you sat on a bus recently or jumped on an...
 
Most of us have heard the phrase “content is king”, but...
 
Here are some highlights I wanted to share from the SMMW14...
 
Within the last couple years Facebook ads have taken off.  As...
 
In a role where I am consistently in need creativity, I...
 
Traditional or online, the most successful marketing entails every aspect of...
 
When you think of social media what comes to mind? Photos,...
 
1. Focus On Profit Margins Are you focused on selling products...
 
60 Second Read The fact is that you don’t need to...
 
Can LinkedIn be an effective lead generator for your business? In...
 
• One of the most difficult things for companies to do...
 
Our friends at  eMarketer  just published a handy infographic dubbed  US Digital Media Usage: A Snapshot of 2013 .  Today,...
 
We had the pleasure of recently attending the  BOLO 2012  conference this year...
 
“Don’t be afraid to give up the good to go for...
 
We all know that profitable businesses are built on customers –...
 
Providing the right content at the right time in the right...
 
Pinterest…it’s an image sharing service yet so much more and it...
 
• In 1999, The Cluetrain Manifesto documented what businesses would have...
 
• With recent reports stating that there will soon be more...
 
How do you get your message to stand out and resonate...
 
• After its poor IPO showing and with a need to...
 
• Over the past three months, Google has been refining its...
 
The  Avocet  team had the opportunity to participate in  Arc Thrift Stores  charity golf outing...
 
In today’s complex marketing landscape, it is increasingly difficult to capture...
 
• Believe it or not, the year is half over. Now’s...
 
Savvy marketers are constantly challenged with creating engaging content that resonates...
 
The New Orleans Times-Picayune announced that it is ceasing daily publication...
 
• In all business categories, the defining decision a customer or...
 
Consumers’ use of QR Codes is growing in popularity, up 157percent...
 
It can be terribly confusing – so many social media platforms....
 
The Facebook IPO rollout, hyped to be a huge success, turned...
 
• The late night master’s trademark can be used a great...
 
• Pinterest, the image-based social media network, is riding a wave...
 
Here is a great article from  Search Engine Land  that gives some great advice...
 
Here is a link to the new  video  produced by Bing that...
 
Recently, we came across a great  article  addressing how up to 94%...
 
July 2010 – Special Summer Issue: Cracking The Marketing Code Estimated...
 
June 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
May 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
April 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
March 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
Some title Some author
Some excerpt
I often say that the best plans are those that change....