Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingCustomer FocusMarketingPublic Relationssocial media
May 19, 2012

The Late Night Letterman List: Does Your Company Have One?

• The late night master’s trademark can be used a great corporate exercise on positioning and differentiating your business in the marketplace.

• Developing your own list helps your company answer one of the most difficult business questions, “What are the top reasons someone would purchase my product or service?” We suggest you develop a Corporate Letterman List and post five to ten reasons why a customer or client would want to choose your business over one of your competitors.

• And, take the bigger challenge: Can you develop those reasons without using any of the following words: price, quality, service or guarantee?

About this author

9 Comments - View all

Football Solutions Women's Under-19 - Teams 6:20am on November 5, 2018

Kenny Dalglish suffered a major snub after being told he was never a contender for the Liverpool job. Martin Broughton spoke on Dalglish's bid to make an incredible return. Kenny Dalglish was never a contender for the Liverpool job, reveals chairman Martin Broughton https://bit.ly/2JCArSc

9 CommentsX
Wealth Link Credit 富通信貸 » 聯絡我們 9:25am on October 8, 2018

大眾財務以優惠之利率向購買物業或物業套現之客戶提供樓宇按揭貸款.

http://wealthlink.hk/?page_id=85

醫學美容 熊貓眼 cosmetic.wiki 10:01pm on October 9, 2018

美容化妝 » lunchclick’s blog’ 美容化妝 » lunchclick’s blog’

https://cosmetic.wiki/tag/熊貓眼

醫學美容 激光陰道收緊療程 cosmedicbook 8:05am on October 14, 2018

100有機潤唇膏 雙頭磨沙滋潤豐唇膏 滋潤豐唇蜜 亮彩保濕口紅 亮彩保濕唇蜜 持久亮麗雙頭唇彩 唇線筆 唇膏筆 抗炎作用原理:內環境平衡,增強陰道內免疫力 CO2可本質的改變組織特性,使粘膜組織新生 陰道上皮細胞功能增強,大量糖原在陰道桿菌作用下分解成乳酸,逐步恢復陰道正常的PH值 免疫力增強,降低私密處感染

http://cosmedicbook.com/treatments/info/-激光陰道收緊療程

Wealth Link Credit 富通信貸 » 破產服務 7:12pm on October 14, 2018

破產前 (即頒布破產前) 案件分析 : 向您講解各項會受破產影響的問題 (新借貸款、物業、保險單、銀行戶口、退休金、工作、家庭等)。並分析您現在所有債項詳情及現時被追收欠債情況,並提供適當對策。 入紙申請 : 可即日宣誓申請文件並入紙法院排期破產耹訊。 追債問題 : 即時通知債權人破產呈請,停止追數滋擾。 戶口凍結 : 申請解凍銀行戶口,取回被凍結的薪金。 初步訊問表 : 當中部份問題,難以回答,而胡亂作答,會引至被檢控。我們會協助回答訊問表內各方面的問題。 收支申報 : 懂得申報支出就可保留全部或大部份收入來生活。我們會協助你爭取最多生活支出,滿足你的需要

http://wealthlink.hk/?page_id=138

醫學美容 HIFU 無創超聲波4D拉皮 10:16pm on October 14, 2018

由全球生長因子與胜肽韓國廠商CAREGEN研發,利用美國專利「KP7-4胜肽技術」,獨特滲透配方提供高穩定、高滲透、高效能的胜髮環境,模擬人體生髮機制,目的使頭皮、毛囊恢復健康及作用活性,重啟生髮系統。DR CYJ髮胜肽療程的治療原理為 利用複合活性成分配方恢復毛髮平衡, 根據生態生物工程原理研發, 關鍵胜肽名為KP7-4,結合了七種專利胜肽, 實驗證明能有效模擬「人體胜髮因子」,掌握育髮四關鍵:毛囊強健、減緩異常落髮、強化髮根、供給毛囊血管營養,模擬毛髮循環機制,同時減緩異常落髮及強化髮根。DR.CYJ髮胜肽不含藥性且無副作用,能有效促進增髮

http://cosmedicbook.com/treatments/info/HIFU-無創超聲波4D拉皮

醫學美容 藥物 cosmetic.wiki 1:56pm on October 15, 2018

AquaPeel韓國水鑽煥膚導入療程 【AquaPeel韓國水鑽煥膚導入療程】毛孔黑頭粉刺吸塵機! 韓國深層清潔水磨儀結合磨皮和嫩膚的最新科技, 吸出油脂 . 污垢 、 死皮 , 同時負壓深層導入三種營養精華素 , 讓皮膚深層喝水 專治 : 黑頭 、 暗瘡 、 粉刺 、 去暗啞 、 毛孔粗大 、 平衡油脂 、油性皮膚! 3個步驟7大功效 即時打做水亮潔淨美肌,-除角質、-除黑頭、-毛孔

https://cosmetic.wiki/tag/藥物

養生鼎 8:37am on October 16, 2018

大尺寸的化妝棉經過精挑細選,具有最佳傳送產品成分的效果和舒適的使用感。

https://skinac.com/tag/養生鼎

Football Solutions Women’s Under-19 – Teams 6:20am on November 5, 2018

Kenny Dalglish suffered a major snub after being told he was never a contender for the Liverpool job. Martin Broughton spoke on Dalglish’s bid to make an incredible return. Kenny Dalglish was never a contender for the Liverpool job, reveals chairman Martin Broughton

https://bit.ly/2JCArSc

E Advertising
 
Marketing automation is, according to industry  statistics , a $32 billion business....
 
Great passion for your product and your business at startup is...
 
Crowdfunding – Marketing Gold! Kickstart more than your capital. Posted by...
 
Five Social Marketing Tips for 2017 You already know that social...
 
50 of the Countries Top Entrepreneurs and CEOs Talk Strategy, Leadership,...
 
At Avocet we are keen strategists that spend our days coming...
 
Today’s consumers are inundated round the clock with literally thousands of...
 
To describe the agency business as “fast paced” is a bit...
 
There is no question that we’re all digitally dialed in like...
 
No doubt, from the biggest business ventures to the smallest news...
 
THERE ARE MANY THINGS TO TAKE INTO CONSIDERATION WHEN DEVELOPING A...
 
Sometimes you are so close to your own marketing that you...
 
I had finally made my way home after attending the BOLO 2014...
 
Retargeting; I’m sure you have heard the term by now.  But...
 
Most businesses have not yet realized the power of video as...
 
Ironically, this blog is about blogging. Many of you may be...
 
Most of us have heard the phrase “content is king”, but...
 
Here are some highlights I wanted to share from the SMMW14...
 
Within the last couple years Facebook ads have taken off.  As...
 
In a role where I am consistently in need creativity, I...
 
Traditional or online, the most successful marketing entails every aspect of...
 
When you think of social media what comes to mind? Photos,...
 
1. Focus On Profit Margins Are you focused on selling products...
 
60 Second Read The fact is that you don’t need to...
 
Can LinkedIn be an effective lead generator for your business? In...
 
• One of the most difficult things for companies to do...
 
Our friends at  eMarketer  just published a handy infographic dubbed  US Digital Media Usage: A Snapshot of 2013 .  Today,...
 
We had the pleasure of recently attending the  BOLO 2012  conference this year...
 
“Don’t be afraid to give up the good to go for...
 
We all know that profitable businesses are built on customers –...
 
Providing the right content at the right time in the right...
 
Pinterest…it’s an image sharing service yet so much more and it...
 
• In 1999, The Cluetrain Manifesto documented what businesses would have...
 
• With recent reports stating that there will soon be more...
 
How do you get your message to stand out and resonate...
 
• After its poor IPO showing and with a need to...
 
• Over the past three months, Google has been refining its...
 
The  Avocet  team had the opportunity to participate in  Arc Thrift Stores  charity golf outing...
 
In today’s complex marketing landscape, it is increasingly difficult to capture...
 
• Believe it or not, the year is half over. Now’s...
 
Savvy marketers are constantly challenged with creating engaging content that resonates...
 
The New Orleans Times-Picayune announced that it is ceasing daily publication...
 
• In all business categories, the defining decision a customer or...
 
Consumers’ use of QR Codes is growing in popularity, up 157percent...
 
It can be terribly confusing – so many social media platforms....
 
The Facebook IPO rollout, hyped to be a huge success, turned...
 
• The late night master’s trademark can be used a great...
 
• Pinterest, the image-based social media network, is riding a wave...
 
Here is a great article from  Search Engine Land  that gives some great advice...
 
Here is a link to the new  video  produced by Bing that...
 
Recently, we came across a great  article  addressing how up to 94%...
 
July 2010 – Special Summer Issue: Cracking The Marketing Code Estimated...
 
June 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
May 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
April 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
March 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
 
Some title Some author
Some excerpt
Marketing automation is, according to industry  statistics , a $32 billion business....