Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingCustomer FocusMarketingPublic Relationssocial media
June 6, 2012

The Secret To Success In Social Media: The Filtering Process

It can be terribly confusing – so many social media platforms. On some you, can write an essay; others are limited in their character counts. Some platforms are category-specific and others have mass appeal. On some you can pin, others just stream by.

While much has been said about the importance, value and frequency of the content employed, the real success is what most don’t want to talk about: deciding which platforms not to use.

We suggest that rather than diluting your opportunity for visibility and prominence, pick at least two or three platforms and focus on those, employing a plan for content that gives a face and personality to your company.

Stay tuned for part two of this social media post. We will take filtering one step further.

About this author

79 Comments - View all

Find Out More 10:12am on January 18, 2019

I conceive other website owners should take this internet site as an model, very clean and great user friendly design and style.

79 CommentsX
furtdsolinopv 11:52am on December 9, 2018

I like this web blog so much, saved to favorites. “Respect for the fragility and importance of an individual life is still the mark of an educated man.” by Norman Cousins.

casas para vender cabo frio 12:58pm on December 14, 2018

I discovered your blog site on google and check a few of your early posts. Continue to keep up the very good operate. I just additional up your RSS feed to my MSN News Reader. Seeking forward to reading more from you later on!…

Aquamen Online 10:12pm on December 14, 2018

I am no longer sure the place you’re getting your info, but good topic. I needs to spend some time studying more or figuring out more. Thanks for great info I was looking for this information for my mission.

gps solutions 8:59am on December 15, 2018

I was suggested this website by my cousin. I’m not sure whether this post is written by him as nobody else know such detailed about my trouble. You are wonderful! Thanks!

Chicago Escorts 6:05pm on December 15, 2018

I was suggested this web site by my cousin. I’m not sure whether this post is written by him as nobody else know such detailed about my problem. You’re amazing! Thanks!

Autolike 6:45pm on December 16, 2018

Enjoyed looking through this, very good stuff, appreciate it. “A man does not die of love or his liver or even of old age he dies of being a man.” by Percival Arland Ussher.

machine like 3:51am on December 17, 2018

You have noted very interesting details ! ps decent website .

Top Amazon Offer 7:42am on December 17, 2018

Aw, this was a very nice post. In thought I would like to put in writing like this additionally – taking time and precise effort to make a very good article… however what can I say… I procrastinate alot and certainly not appear to get one thing done. 9:34pm on December 17, 2018

Today, I went to the beach with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is totally off topic but I had to tell someone!

inventor ideas 8:28am on December 18, 2018

Hmm it looks like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog. I too am an aspiring blog blogger but I’m still new to the whole thing. Do you have any helpful hints for newbie blog writers? I’d really appreciate it.

InventHelp Intromark 7:24pm on December 18, 2018

Yesterday, while I was at work, my sister stole my iphone and tested to see if it can survive a 25 foot drop, just so she can be a youtube sensation. My apple ipad is now broken and she has 83 views. I know this is totally off topic but I had to share it with someone!

how to get an idea patented 11:07pm on December 18, 2018

hello!,I like your writing so much! share we communicate more about your post on AOL? I need a specialist on this area to solve my problem. May be that’s you! Looking forward to see you.

buy restoril 30mg 1:49pm on December 20, 2018

Great website you have here but I was curious if you knew of any message boards that cover the same topics discussed in this article? I’d really love to be a part of online community where I can get responses from other experienced individuals that share the same interest. If you have any recommendations, please let me know. Thanks!

order oxycontin 5:40pm on December 20, 2018

We are a gaggle of volunteers and opening a new scheme in our community. Your website offered us with useful information to paintings on. You have done an impressive activity and our whole group might be grateful to you.

progressive auto insurance quote 2:42am on December 21, 2018

Thanks for the sensible critique. Me & my neighbor were just preparing to do some research on this. We got a grab a book from our local library but I think I learned more clear from this post. I am very glad to see such wonderful information being shared freely out there.

News lesen 7:54am on December 21, 2018

It’s laborious to seek out knowledgeable individuals on this topic, but you sound like you know what you’re speaking about! Thanks

fur mehr Infos hier klicken … 11:53am on December 21, 2018

I¦ve learn several excellent stuff here. Definitely value bookmarking for revisiting. I surprise how much attempt you place to make any such magnificent informative site.

Geico auto insurance quote online 11:36am on December 23, 2018

Hi there, You’ve done an excellent job. I will definitely digg it and personally recommend to my friends. I’m confident they’ll be benefited from this site.

bông gòn cuộn 5:34pm on December 23, 2018

You are my aspiration, I possess few web logs and sometimes run out from to brand.

hartford property insurance 11:44pm on December 23, 2018

Greetings from California! I’m bored at work so I decided to browse your website on my iphone during lunch break. I love the knowledge you provide here and can’t wait to take a look when I get home. I’m shocked at how fast your blog loaded on my phone .. I’m not even using WIFI, just 3G .. Anyhow, wonderful blog!

atacado de roupas 5:45am on December 24, 2018

magnificent post, very informative. I wonder why the other experts of this sector do not notice this. You must continue your writing. I am sure, you’ve a great readers’ base already!

auto insurance yearly cost 7:49am on December 26, 2018

I needed to post you the little bit of observation to say thanks yet again for these great solutions you have discussed on this site. It’s quite unbelievably generous of you to provide openly precisely what some people could have offered for sale for an e-book to make some dough for themselves, notably now that you might well have tried it if you wanted. These principles likewise acted to provide a good way to be aware that other people have a similar zeal just as my personal own to know lots more with regard to this issue. Certainly there are numerous more pleasant sessions in the future for those who browse through your site.

roupas no ataco 1:53pm on December 26, 2018

I believe you have noted some very interesting details , thanks for the post.

loja de roupas atacado 7:50pm on December 26, 2018

I always was concerned in this topic and stock still am, thanks for posting.

The difference between corrections and crashes 12:53pm on December 27, 2018

Fantastic post however , I was wondering if you could write a litte more on this topic? I’d be very thankful if you could elaborate a little bit further. Thanks!

mass media brainwashing Children 12:30am on December 28, 2018

Those are yours alright! . We at least need to get these people stealing images to start blogging! They probably just did a image search and grabbed them. They look good though!

Learn Stock Market 6:06am on December 28, 2018

Greetings from Colorado! I’m bored to death at work so I decided to browse your website on my iphone during lunch break. I enjoy the information you provide here and can’t wait to take a look when I get home. I’m surprised at how fast your blog loaded on my phone .. I’m not even using WIFI, just 3G .. Anyhow, excellent blog!

get rid confirm form resubmission chrome 2:26pm on December 29, 2018

Perfectly composed articles, thanks for entropy. “You can do very little with faith, but you can do nothing without it.” by Samuel Butler.

ra roupas atacado 8:30pm on December 29, 2018

As I website owner I conceive the subject matter here is rattling good, appreciate it for your efforts.

InventHelp Locations 2:36am on December 30, 2018

It is really a great and helpful piece of info. I¦m happy that you shared this useful info with us. Please keep us informed like this. Thanks for sharing.

inventhelp office locations 12:08pm on December 31, 2018

I am happy that I discovered this website, exactly the right info that I was searching for! .

inventhelp caveman commercial 9:39pm on December 31, 2018

I like what you guys are up also. Such clever work and reporting! Carry on the superb works guys I?¦ve incorporated you guys to my blogroll. I think it will improve the value of my web site 🙂 7:43am on January 1, 2019

I’m impressed, I have to say. Actually rarely do I encounter a weblog that’s both educative and entertaining, and let me inform you, you’ve got hit the nail on the head. Your thought is outstanding; the issue is one thing that not sufficient individuals are talking intelligently about. I’m very happy that I stumbled throughout this in my seek for something relating to this.

lote em condomínio preço 10:52am on January 2, 2019

I’m not sure exactly why but this site is loading incredibly slow for me. Is anyone else having this problem or is it a problem on my end? I’ll check back later on and see if the problem still exists.

more 5:07pm on January 2, 2019

Some really nice and utilitarian information on this website , as well I conceive the pattern holds superb features.

Facebook Auto Like 11:25pm on January 2, 2019

This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

Steroids for sale UK 4:31am on January 3, 2019

I am thankful that I discovered this web blog, precisely the right information that I was looking for! .

How Get Without Token or Login Instagram Auto Likes? 5:57am on January 3, 2019

I truly appreciate this post. I’ve been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thx again

Anabole steroide online kaufen Deutschland 12:02pm on January 3, 2019

Great write-up, I?¦m normal visitor of one?¦s blog, maintain up the nice operate, and It is going to be a regular visitor for a lengthy time.

Seo Packages Malaysia 5:44pm on January 3, 2019

Hello there! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly? My weblog looks weird when browsing from my iphone. I’m trying to find a template or plugin that might be able to resolve this problem. If you have any recommendations, please share. Appreciate it!

blog here 6:06pm on January 3, 2019

Great remarkable issues here. I?¦m very satisfied to see your article. Thank you a lot and i’m looking forward to contact you. Will you please drop me a e-mail?

novo bitcoin 11:53pm on January 3, 2019

Great post, I think blog owners should larn a lot from this blog its really user pleasant.

i loved this 2:56am on January 4, 2019

I have recently started a web site, the info you offer on this website has helped me greatly. Thanks for all of your time & work. “It is a great thing to know our vices.” by Cicero.

imp source 7:07am on January 4, 2019

Useful information. Lucky me I found your web site accidentally, and I’m stunned why this coincidence didn’t came about earlier! I bookmarked it.

what is cif number in sbi 7:36pm on January 4, 2019

Good info. Lucky me I reach on your website by accident, I bookmarked it.

download cs extreme v6 4:07am on January 5, 2019

hi!,I like your writing very much! share we communicate more about your article on AOL? I require an expert on this area to solve my problem. May be that’s you! Looking forward to see you.

programmable coffeemakers 8:15am on January 5, 2019

you have a great blog here! would you like to make some invite posts on my blog?

fast food nearest me 2:59pm on January 8, 2019

I got what you mean , appreciate it for putting up.Woh I am lucky to find this website through google.

Custom affiliate website for sale 9:02pm on January 8, 2019

You completed a few good points there. I did a search on the theme and found the majority of folks will consent with your blog.

Judi sabung ayam online 3:01am on January 9, 2019

This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen

Judi Poker online 8:55am on January 9, 2019

whoah this blog is magnificent i love reading your posts. Keep up the great work! You know, lots of people are looking around for this information, you could aid them greatly.

Judi online 2:48pm on January 9, 2019

Hey There. I found your weblog using msn. That is an extremely neatly written article. I will be sure to bookmark it and come back to learn extra of your helpful info. Thanks for the post. I’ll definitely return.

S128 online 8:34am on January 10, 2019

As a Newbie, I am constantly searching online for articles that can be of assistance to me. Thank you

Daftar sv388 2:35pm on January 10, 2019

It¦s really a great and useful piece of info. I¦m glad that you simply shared this helpful info with us. Please stay us informed like this. Thank you for sharing.

S128 online 8:31pm on January 10, 2019

There are some attention-grabbing cut-off dates in this article however I don’t know if I see all of them middle to heart. There’s some validity but I will take hold opinion till I look into it further. Good article , thanks and we want extra! Added to FeedBurner as nicely

SV388 2:30am on January 11, 2019

Wow! This can be one particular of the most useful blogs We have ever arrive across on this subject. Actually Fantastic. I am also an expert in this topic so I can understand your effort.

whey on 2:20pm on January 11, 2019

I have recently started a blog, the info you provide on this web site has helped me tremendously. Thank you for all of your time & work. “The word ‘genius’ isn’t applicable in football. A genius is a guy like Norman Einstein.” by Joe Theismann.

most romantic valentines day quotes 5:57pm on January 11, 2019

Wow! Thank you! I continuously needed to write on my blog something like that. Can I implement a fragment of your post to my site?

torrent filmes 6:20am on January 12, 2019

This is very interesting, You are a very skilled blogger. I’ve joined your feed and look forward to seeking more of your fantastic post. Also, I have shared your website in my social networks!

Division Clan 11:32am on January 12, 2019

What’s Happening i’m new to this, I stumbled upon this I’ve found It positively helpful and it has helped me out loads. I hope to contribute & help other users like its helped me. Great job.

how to get a patent on an idea 4:35am on January 13, 2019

I’m extremely impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it’s rare to see a great blog like this one these days..

invention ideas 11:27am on January 13, 2019

It’s arduous to seek out knowledgeable folks on this matter, however you sound like you understand what you’re talking about! Thanks

how to get an idea patented 6:17pm on January 13, 2019

Your style is so unique compared to many other people. Thank you for publishing when you have the opportunity,Guess I will just make this bookmarked.2 4:26am on January 14, 2019

We are a gaggle of volunteers and starting a brand new scheme in our community. Your web site offered us with valuable info to paintings on. You’ve done an impressive process and our whole community will probably be grateful to you.

Appliance Repair 5:56am on January 16, 2019

Terrific work! This is the kind of information that are meant to be shared around the internet. Disgrace on the search engines for no longer positioning this put up upper! Come on over and discuss with my web site . Thank you =)

jamb runz 9:44am on January 16, 2019

Thanks for some other informative website. Where else may just I get that kind of information written in such an ideal way? I have a challenge that I am simply now running on, and I have been at the look out for such information.

Local SEO 1:11pm on January 16, 2019

I would like to thnkx for the efforts you’ve put in writing this site. I am hoping the same high-grade website post from you in the upcoming also. In fact your creative writing skills has encouraged me to get my own web site now. Really the blogging is spreading its wings rapidly. Your write up is a good example of it.

Sehen Sie hier … 4:40pm on January 16, 2019

I discovered your blog site on google and check a few of your early posts. Continue to keep up the very good operate. I just additional up your RSS feed to my MSN News Reader. Seeking forward to reading more from you later on!…

have a peek at this web-site 5:05am on January 17, 2019

Outstanding post, I think people should learn a lot from this web blog its real user pleasant.

why not try these out 1:57am on January 18, 2019

Some really interesting info , well written and loosely user pleasant.

Find Out More 10:12am on January 18, 2019

I conceive other website owners should take this internet site as an model, very clean and great user friendly design and style.

E Advertising
You have undoubtedly heard about Conversational Artificial Intelligence. You have even...
Marketing automation is, according to industry  statistics , a $32 billion business....
Great passion for your product and your business at startup is...
Crowdfunding – Marketing Gold! Kickstart more than your capital. Posted by...
Five Social Marketing Tips for 2017 You already know that social...
50 of the Countries Top Entrepreneurs and CEOs Talk Strategy, Leadership,...
At Avocet we are keen strategists that spend our days coming...
Today’s consumers are inundated round the clock with literally thousands of...
To describe the agency business as “fast paced” is a bit...
There is no question that we’re all digitally dialed in like...
No doubt, from the biggest business ventures to the smallest news...
Sometimes you are so close to your own marketing that you...
I had finally made my way home after attending the BOLO 2014...
Retargeting; I’m sure you have heard the term by now.  But...
Most businesses have not yet realized the power of video as...
Ironically, this blog is about blogging. Many of you may be...
Most of us have heard the phrase “content is king”, but...
Here are some highlights I wanted to share from the SMMW14...
Within the last couple years Facebook ads have taken off.  As...
In a role where I am consistently in need creativity, I...
Traditional or online, the most successful marketing entails every aspect of...
When you think of social media what comes to mind? Photos,...
1. Focus On Profit Margins Are you focused on selling products...
60 Second Read The fact is that you don’t need to...
Can LinkedIn be an effective lead generator for your business? In...
• One of the most difficult things for companies to do...
Our friends at  eMarketer  just published a handy infographic dubbed  US Digital Media Usage: A Snapshot of 2013 .  Today,...
We had the pleasure of recently attending the  BOLO 2012  conference this year...
“Don’t be afraid to give up the good to go for...
We all know that profitable businesses are built on customers –...
Providing the right content at the right time in the right...
Pinterest…it’s an image sharing service yet so much more and it...
• In 1999, The Cluetrain Manifesto documented what businesses would have...
• With recent reports stating that there will soon be more...
How do you get your message to stand out and resonate...
• After its poor IPO showing and with a need to...
• Over the past three months, Google has been refining its...
The  Avocet  team had the opportunity to participate in  Arc Thrift Stores  charity golf outing...
In today’s complex marketing landscape, it is increasingly difficult to capture...
• Believe it or not, the year is half over. Now’s...
Savvy marketers are constantly challenged with creating engaging content that resonates...
The New Orleans Times-Picayune announced that it is ceasing daily publication...
• In all business categories, the defining decision a customer or...
Consumers’ use of QR Codes is growing in popularity, up 157percent...
It can be terribly confusing – so many social media platforms....
The Facebook IPO rollout, hyped to be a huge success, turned...
• The late night master’s trademark can be used a great...
• Pinterest, the image-based social media network, is riding a wave...
Here is a great article from  Search Engine Land  that gives some great advice...
Here is a link to the new  video  produced by Bing that...
Recently, we came across a great  article  addressing how up to 94%...
July 2010 – Special Summer Issue: Cracking The Marketing Code Estimated...
June 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
May 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
April 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
March 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
Some title Some author
Some excerpt
Some title Some author
Some excerpt
Some title Some author
Some excerpt
You have undoubtedly heard about Conversational Artificial Intelligence. You have even...