Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
AdvertisingCustomer FocusMarketingPublic Relationssocial media
June 6, 2012

The Secret To Success In Social Media: The Filtering Process

It can be terribly confusing – so many social media platforms. On some you, can write an essay; others are limited in their character counts. Some platforms are category-specific and others have mass appeal. On some you can pin, others just stream by.

While much has been said about the importance, value and frequency of the content employed, the real success is what most don’t want to talk about: deciding which platforms not to use.

We suggest that rather than diluting your opportunity for visibility and prominence, pick at least two or three platforms and focus on those, employing a plan for content that gives a face and personality to your company.

Stay tuned for part two of this social media post. We will take filtering one step further.

About this author

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