Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
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June 26, 2012

Three Days A Week: Is This The New Way Of Newspapers?

The New Orleans Times-Picayune announced that it is ceasing daily publication this fall and will only publish print editions three days a week – Wednesday, Friday and Sunday. Is this the future of newspapers stuck in the middle of a rapidly changing digital environment, where their pure purpose may be just as a distribution vehicle for coupons and ads? Unfortunately, expect to see more newspapers make this critical adjustment to three days a week.

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