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Effective Leadership
To date, I have done over 250 podcasts. My guests and...
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Building a Brand: It’s More Than a Tagline and a Logo
When you think of the word, “brand,” some very big names...
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Building Relationships and Growing a Brand
Anyone that knows me, knows how passionately I love my job...
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Building your Natural and Organic Brand
Blazing an entrepreneurial trail is not easy. Getting advice – as...
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Building Relationships and Growing a Brand
On January 31, 2019
Anyone that knows me, knows how passionately I love my job...
 
Why Video Content Needs to Become Part of Your Marketing Toolkit
On January 17, 2019
As marketers, our job is to conceive of and deploy strategies...
 
In Praise of Disruption
On November 8, 2018
I often say that the best plans are those that change....
 
Sticky Storytelling
On October 18, 2018
For millennia, humankind has been telling stories. Every culture, throughout history,...
 
Rolling Up Our Sleeves to Get the Work Done!
On July 26, 2018
As CEO of a mid-sized agency, I make what seems like...
 
Identifying Ideal Customers, Mapping the Buyer’s Journey and Creating Experiences with Marketing Automation
On June 8, 2018
Marketing automation is, according to industry  statistics , a $32 billion business....
 
Avocet Communications Airs 50th Episode of its Integrate & Ignite Podcast
On February 16, 2017
50 of the Countries Top Entrepreneurs and CEOs Talk Strategy, Leadership,...
 
Navigating Shark Invested Waters and Making the Most of the Marketing Opportunities: A Marketer’s Guide
On October 12, 2016
“You should go on Shark Tank,” This is something that many...
 
Being Heard and Seen in an Election Year
On August 26, 2016
At Avocet we are keen strategists that spend our days coming...
 
Getting Past the Content Clutter
On August 8, 2016
Today’s consumers are inundated round the clock with literally thousands of...
 
DAILY HUDDLES: The importance of internal integrated communications
On July 29, 2016
To describe the agency business as “fast paced” is a bit...
 
RELATIONSHIP MARKETING: Brand for share of heart
On June 24, 2016
Marketing is an ever-changing, ever-evolving business. It’s fast, on-trend, and won’t...
 
ENGAGING YOUR CUSTOMERS: There are many ways to skin that cat!!
On June 20, 2016
I’ve been in the marketing business for a long time. I’ve...
 
MESSAGING: Make sure yours solves a problem
On May 18, 2016
At its core, branding is about one thing: value proposition. Defining...
 
The Tonality of Your Brand
On April 22, 2016
Let’s take a short survey. No pen or paper needed. Be...
 
Spring Integration
On April 6, 2016
Sometimes a good metaphor really crystalizes an important point. And, as...
 
Online Marketing Tools for 2016
On February 23, 2016
Are you keeping up with constant developments and new tools in...
 
Just Keep Blogging…Even if You Think Nobody’s Reading
On January 6, 2016
As a business owner, you may sometimes feel that you are...
 
Best Marketing Practices to Pack Your Next Event
On January 6, 2016
You have been planning this event for months. You have it...
 
7 Key Takeaways From HubSpot’s 2015 State of Inbound Marketing Survey
On December 12, 2015
HubSpot’s 2015 State of Inbound Marketing Survey offers marketers some valuable insight into how the industry...
 
Do You Have a Plan for Crisis Communications in the Digital Age?
On December 12, 2015
When was the last time your business held a meeting to...
 
Keeping Your Brand Strong With Integrated Marketing
On December 12, 2015
The marketing world of today is much more complicated than the...
 
Email Marketing: Taking an Integrated Approach
On December 12, 2015
Successful digital marketing requires an integrated approach in order to be...
 
Developing a Marketing Plan for Your Business
On October 21, 2015
In small businesses, marketing plan development can make or break you. It is important...
 
The History of Integrated Marketing
On October 15, 2015
Integrated marketing communication is a strategic marketing effort that has rapidly...
 
Integrated Marketing: Three Tips to Get You Started
On October 6, 2015
There is no shortage of marketing channels, online or off. But...
 
3 Reasons a Blog is Critical to Your Overall Marketing Strategy
On October 6, 2015
Perhaps one of the most time-intensive components of an integrated business...
 
Why you need a professionally written and placed news release
On October 6, 2015
As a small business, your success hinges on getting the word...
 
Are you ready to spread the news?
On October 6, 2015
One of the most important strategies to integrate into your communications...
 
More on how to prepare for an interview
On October 6, 2015
Public Relations, specifically media relations – that sought after, extremely important...
 
Sales Pitch: Get Ready to LAUNCH!
On October 6, 2015
If you’re a start-up, your entrepreneurial plate is full. It’s fun,...
 
Integrated Marketing: Assimilating Your Company’s Message Into the Online World
On October 6, 2015
In today’s online world, the face of marketing is constantly changing....
 
The Importance of Integrated Marketing: Using All the Legs of the Chair
On October 6, 2015
Picture a chair in your mind. Now, imagine that all four...
 
How Your Client Relationships Need to Change
On December 18, 2014
In the agency world a large portion of your job is...
 
How to Create “Aha” Content
On November 12, 2014
Yes, content is still king, but there are so many kingdoms...
 
Customer Segmentation vs. Customer Persona: How well do you know your customer?
On July 22, 2014
We field many questions regarding the differences between customer segmentation and...
 
A Blog About Blogging.
On May 9, 2014
Ironically, this blog is about blogging. Many of you may be...
 
Marketing Plans are not About Companies
On April 30, 2014
Most companies develop their marketing plans starting with the normal research,...
 
Why Mobile Marketing?
On April 24, 2014
Have you sat on a bus recently or jumped on an...
 
The King vs. The Queen of Content
On April 14, 2014
Most of us have heard the phrase “content is king”, but...
 
Usable Takeaways from Social Media Marketing World 2014
On April 3, 2014
Here are some highlights I wanted to share from the SMMW14...
 
Facebook Ads Are for The Future
On March 17, 2014
Within the last couple years Facebook ads have taken off.  As...
 
Recharging Your Creative Space
On March 4, 2014
In a role where I am consistently in need creativity, I...
 
Disney Institute: Why You Should Give Your Company A “Detail” Audit
On February 15, 2014
Traditional or online, the most successful marketing entails every aspect of...
 
Video – Now Socially Acceptable
On February 5, 2014
When you think of social media what comes to mind? Photos,...
 
Out-Execute Your Competition In 2014
On January 28, 2014
1. Focus On Profit Margins Are you focused on selling products...
 
Is Content Marketing A Requirement For Online Success?
On January 14, 2014
60 Second Read The fact is that you don’t need to...
 
How Important is LinkedIn For B2B Lead Generation?
On May 30, 2013
Can LinkedIn be an effective lead generator for your business? In...
 
Is Your Business Healthy Enough To Survive 2013?
On December 29, 2012
• One of the most difficult things for companies to do...
 
US Digital Media Usage
On November 18, 2012
Our friends at  eMarketer  just published a handy infographic dubbed  US Digital Media Usage: A Snapshot of 2013 .  Today,...
 
Navigating the Digital Media Landscape – The Social Layer
On October 25, 2012
We had the pleasure of recently attending the  BOLO 2012  conference this year...
 
Go for GREAT.
On October 18, 2012
“Don’t be afraid to give up the good to go for...
 
Boast Worthy Business
On October 2, 2012
We all know that profitable businesses are built on customers –...
 
Right Time. Right Place. Right Content.
On September 17, 2012
Providing the right content at the right time in the right...
 
Pinterest Power
On September 11, 2012
Pinterest…it’s an image sharing service yet so much more and it...
 
The Cluetrain Manifesto: Not Too Late To Get Onboard
On September 1, 2012
• In 1999, The Cluetrain Manifesto documented what businesses would have...
 
Google And Google Mobile: Two Separate Search Engines
On August 25, 2012
• With recent reports stating that there will soon be more...
 
Courting The Customer
On August 24, 2012
How do you get your message to stand out and resonate...
 
Facebook For Advertising: The Best Strategy For The Best Results
On August 18, 2012
• After its poor IPO showing and with a need to...
 
Pandas And Penguins: Google’s Changes Upset Website Rankings
On August 2, 2012
• Over the past three months, Google has been refining its...
 
Playing Fearless, a Lesson from Golf
On July 20, 2012
The  Avocet  team had the opportunity to participate in  Arc Thrift Stores  charity golf outing...
 
The Mobile Consumer
On July 17, 2012
In today’s complex marketing landscape, it is increasingly difficult to capture...
 
Six More Months To Go: Asking The Most Important Question Of 2012.
On July 14, 2012
• Believe it or not, the year is half over. Now’s...
 
Content Curation
On July 5, 2012
Savvy marketers are constantly challenged with creating engaging content that resonates...
 
Three Days A Week: Is This The New Way Of Newspapers?
On June 26, 2012
The New Orleans Times-Picayune announced that it is ceasing daily publication...
 
Does Your Company Have A Gold Standard Of Service?
On June 20, 2012
• In all business categories, the defining decision a customer or...
 
QR Code Scans Gaining More Traction, Increasing 157%
On June 15, 2012
Consumers’ use of QR Codes is growing in popularity, up 157percent...
 
The Secret To Success In Social Media: The Filtering Process
On June 6, 2012
It can be terribly confusing – so many social media platforms....
 
Liking Or Disliking Facebook Stock: Why It’s A National Obsession
On June 4, 2012
The Facebook IPO rollout, hyped to be a huge success, turned...
 
The Late Night Letterman List: Does Your Company Have One?
On May 19, 2012
• The late night master’s trademark can be used a great...
 
Pinterest: Another Social Media Platform To Jump On?
On May 12, 2012
• Pinterest, the image-based social media network, is riding a wave...
 
What NOT To Do On Local Business Sites
On June 18, 2011
Here is a great article from  Search Engine Land  that gives some great advice...
 
Bing “Likes” Facebook
On May 24, 2011
Here is a link to the new  video  produced by Bing that...
 
Counting only Video Views or Fans Isn’t the Only KPI for SMM
On May 18, 2011
Recently, we came across a great  article  addressing how up to 94%...
 
July 60 Seconds
On July 30, 2010
July 2010 – Special Summer Issue: Cracking The Marketing Code Estimated...
 
June 60 Seconds
On June 10, 2010
June 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
May 60 Seconds
On May 28, 2010
May 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
April 60 Second Impact
On April 6, 2010
April 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
March 60 Second Impact
On March 21, 2010
March 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles:...
 
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Building Relationships and Growing a Brand
On January 31, 2019
Anyone that knows me, knows how passionately I love my job...
LeadershipUncategorized

Effective Leadership 0

To date, I have done over 250 podcasts. My guests and...

READ MORE
Marketing

Building Relationships and Growing a Brand 0

Anyone that knows me, knows how passionately I love my job...

READ MORE
Marketing

Why Video Content Needs to Become Part of Your Marketing Toolkit 0

As marketers, our job is to conceive of and deploy strategies...

READ MORE
Advertising

Conversational Artificial Intelligence: Getting Your Brand Voice – and A.I.- Ready in 2019 0

You have undoubtedly heard about Conversational Artificial Intelligence. You have even...

READ MORE
Branding

Building a Brand: It’s More Than a Tagline and a Logo 0

When you think of the word, “brand,” some very big names...

READ MORE
Food

Building your Natural and Organic Brand 0

Blazing an entrepreneurial trail is not easy. Getting advice – as...

READ MORE
Strategic Marketing

Building Customers for Life featuring Kelvin Joseph of Steiner Sports 0

Regular readers of my blog and listeners of the Integrate &...

READ MORE
Customer Focus

Speaking your Customers’ Language 0

Here is a cold hard truth: If you don’t have a...

READ MORE