Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
social media
February 19, 2014

How Should YOU Communicate on Social Media?

With all the various types and ways to communicate to your audience on social media the best way to start is – simple.

Your first mistake would be to try doing too much at once and not doing anything well at all.  Start by studying your target audience and then decide which platforms make sense for YOU (Instagram, Twitter, Pinterest etc.).  If you start with simple straight talk by joining the conversion with what your audience is talking about, THEN you become a resource and someone worth their interest.  When talking about yourself it’s east to talk about your product, but be careful not to.  Instead speak to what they are concerned with and interested in.  Social media is meant to be a two way conversation, so speak to your audience, not t them.

This is our #AvoSense for today.  Do your research, start and join meaningful conversations, be responsive, and talk about THEM not YOU.

About this author

T social media
 
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