Integrated Marketing expert, Lori Jones, is obsessed with the outcome of every program her company, Avocet Communications, creates. I&I provides insight on how you can ignite your sales through integrated marketing, advertising, public relations, social, and digital story telling. We hope these posts make you think, spark some “aha!” moments, and illustrate just how important a truly integrated communications strategy – and a solid, inspired brand presence – is to success and longevity.
July 13, 2018

The Heart In Marketing

We LOVE integrated marketing. Helping businesses grow by crafting and implementing the right strategy and by deploying state-of-the-art technologies and approaches is where our heart is.

But, heart is also about service. It’s about helping others succeed, lifting others up, and making a difference. Since the day we first opened our doors, Avocet has been committed to working with nonprofits and with organizations that work for the common good. It is our passion center and is woven through every part of our culture.

At Avocet, our heart can be seen in the work we do for organizations such as arc Thrift Stores (the largest employer of people with intellectual and developmental disabilities in Colorado), for the Rocky Mountain Down Syndrome Association, the Colorado Cross-Disabilities Coalition, the I Have a Dream Foundation, Bravehoods, Laradon, and Vehicles for Charity (to just name a few!).

Not long ago, I interviewed Rick Wright of Children’s HopeChest on the Integrate & Ignite podcast. Rick is vice president of Marketing & Investor Advancement for the nonprofit. Children’s HopeChest connects Christian communities in the U.S. and Canada with communities of orphaned and vulnerable children overseas. The organization’s unique community-to-community model leverages the power of relationships to see long-term transformation occur in the lives of children and their surrounding communities.

Our conversation focused a great deal on his philosophy of what he calls, “return of ministry.” Put simply, for Rick it’s much more than a return on the dollar he puts in. Rather, it is what impact that dollar is having. When you have donors to consider, this is, after all, their top-of-mind question as well. They want to see that they are getting a return, not only on their money, but also on the IMPACT that their giving has.

As an agency, when we take on a nonprofit project, we understand that our client’s ultimate goal is to be a good steward of the money they have. Our task is to develop an integrated marketing plan around the money that’s in the bank, so to speak. Our client is held accountable to their donors, and we hold ourselves just as accountable.

Creating a healthy, satisfying, and profitable balance in our client base is something that I am mindful of every day. We love what we do and we put our skills and our hearts into everything we do!

You can listen to my conversation with Rick here.

About this author

Lori Jones

President & CEO - Avocet Communications. Increasing Customer Acquisition Through Integrated Marketing Communications


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